Xbox 360 Sets the Stage for Beatlemania with Fab Exclusives ahead of 09.09.09 Launch

“All You Need Is Love” and more coming exclusively to Xbox 360 and “The Beatles: Rock Band”


Xbox 360, Apple Corp, MTV Games and Harmonix are giving the world new ways to relive the magic of Beatlemania with the launch of “The Beatles™: Rock Band™” (Harmonix/MTV Games) on 09.09.09. Beginning at launch, Xbox 360 will give Beatles fans, rockers and gamers alike the chance to download an exclusive Beatles track to benefit Doctors Without Borders and test their Beatles knowledge with a unique “1 vs 100” experience – only on Xbox 360 and Xbox LIVE.


All You Need is LIVE

This autumn, Xbox 360 will harness the passion of its more than 20 million Xbox LIVE members for charity. “All You Need Is Love” will be released exclusively on Xbox®360 video game and entertainment system as a downloadable song for “The Beatles: Rock Band” through Xbox LIVE on September 9, 2009 with Apple Corps Ltd, MTV Games, Harmonix and Microsoft proceeds benefitting Doctors Without Borders/Médecins Sans Frontières (MSF). Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison personally selected the international emergency medical humanitarian organization created by doctors and journalists in France in 1971 as the beneficiary of the proceeds. The track will be available for 160 Microsoft Points.

As if that wasn’t enough, you’ll also be able to fill even more of your entertainment time with music videos, documentaries and movies inspired by the Fab Four on Xbox LIVE. From classic tunes from band members to the best of the Mersey’s music from today and the critically acclaimed documentary, “Imagine: John Lennon,” it’s all there for you at the touch of a button.

In addition, “The Beatles: Rock Band” owners will be able to download the full “Abbey Road” album beginning on October 20, along with “Sgt. Pepper’s Lonely Hearts Club Band” and “Rubber Soul” following in November and December respectively. The albums will be available for 1360 Microsoft Points, with individual tracks at 160 Microsoft Points each.


Beatles-Inspired “1 vs 100 LIVE”

Need more ways to prove your love for The Beatles? Then challenge the depths of your knowledge of The Beatles in a unique “1 vs 100 LIVE” episode. Coming on August 29, as an Xbox LIVE Gold member, you’ll get the chance to not only chat live with some of the creative minds behind ”The Beatles: Rock Band,” but also call in to test your knowledge of the band and their music and even win some Microsoft Points for your efforts. Immediately following, fans who can’t get enough can continue the fun with two back-to-back “1 vs 100 Extended Play” episodes full of Beatles trivia.


More to come

Coming soon, music fans and gamers will also get the chance join the “Fab Four Mystery Tour” – an interactive look at the Beatles and the many twists and turns of their career. The website was created using artwork and animations from the eye-popping intro cinematic for “The Beatles: Rock Band” created by Passion Pictures, that debuted at E3 this year.

What is the recipe for a happy life ?

What is the recipe for a happy life ?

The recipe for a happy life.
Have you been lucky enough to strike it in the center?

There is no more B2B or B2C.

The world has changed with new trends as social, mobile, geolocalisation just to name a few.
In that context, your target audience [Consumer or Business] is in the driving seat and can influence your reputation directly, using social media targeted for consumer or more for business people [linkedin]. So, more then ever, this is key to establish strong human to human relationship [H2H] which should be in the center of all what we do.

Human beings are looking for interesting and authentic content and they are not looking for boring corporate message.
Once again, they are in the driving seat and should be in the center of all what we do.

This leads me to another key trend which is Content Marketing.
Content marketing isn’t exactly a new marketing technique, but it’s seeing massive growth from late 2012, with new and innovative ways to promote awareness of your brand, service or company [BtoB or BtoC] and build customer retention.
From articles and social media to data visualization such as infographics, companies are using these techniques to leverage their marketing efforts and create a wider reach.
But this should remain authentic and bring real added value and content to the humans we want to reach.

Daft Punk elevator party #microsoft #belgium

Great initiative from Microsoft Belgium … Win your Daft Punk elevator party

Satya Nadella: His first interview as CEO of #Microsoft [Video]

As Satya Nadella becomes the third CEO of Microsoft, he brings a relentless drive for innovation and a spirit of collaboration to his new role.
He joined Microsoft 22 years ago because he saw how clearly Microsoft empowers people to do magical things and ultimately make the world a better place. Many companies, he says, “aspire to change the world. But very few have all the elements required: talent, resources and perseverance. Microsoft has proven that it has all three in abundance.”

See full story here

It was en historic day today. I really enjoyed seeing the 3 CEO’s on the same stage.

Microsoft 2014 Super Bowl Commercial

This is the Microsoft 2014 Super Bowl Commercial.
In this Commercial, Microsoft celebrates what technology can do.

I love it and I am so proud to work for Microsoft.
You will find the full story, and other videos here.

How SMB’s Play an Essential Role in the Big Brand Game [Infographic]

Here-below, a very interesting study done by the CMO Council and Penton

Some interesting learnings

  • 60% of marketers are allocating up to 40% of their marketing budgets to SMB market penetration and development
  • 6% of marketers say their organizations are extremely effective at determining a clear return on their SMB marketing investments
  • Only 8% of respondents say that they have a 360-degree view of their SMB customers.
  • Although 50% of marketers surveyed say they have good transactional, behavioral, and customer support data, 21% of respondents say that their customer data is in silos.
  • 39% of marketers just have basic contact details—without detailed profiles.

How to do experience, from your side, Marketing to SMB customers ?

What leads to success in 1 picture

I like this very simple picture.
I try to also educate my kids with the same idea. There is basically no secret in life. One of the key components are work, work, work, work and work again … with a lot of perseverance (never give-up attitude), dare to take risks (trial and error approach) without forgetting the the creativity to invent new thinks.

What do you think ?

Posted from WordPress for Windows Phone

Axe Is Winning the Super Bowl So Far

Axe’s “Make Love, Not War” ad, which features fictional heads of state and soldiers setting aside their weaponry for their paramours, is the most viewed and most shared 2014 Super Bowl ad or teaser so far, netting 3.4 million YouTube views and 20,000 shares at the time of writing.
I love it for the.
Congrats to Unilever [my previous employer] for this great advertising.

DAVOS by numbers in 1 Picture

Who is going to DAVOS, this year ?
Nice infographic showing the attendance by country, age, gender, …
Are you going to go there 😊 ?

Posted from WordPress for Windows Phone

9 Types of Facebook Users [Infographic]

This infographic from Optify highlights everyone’s favorite Facebook users, from the Gamer to the Stalker and everyone in between.
Everyone has his or her own social media style and I’m sure you will recognize yourself in one of the profiles here-below.
For businesses, targeting specific types of users, can help narrow more meaningful audiences.

Let me know what kind of profile your are : gamer ? Stalker ? Baby-boomer or any other ?

Bill & Melinda Gates foundation goes VIRAL [Video]

The video is a promotion for in which Bill Gates writes about the success story of developing countries in the last decades and the work of the Bill & Melinda Gates foundation.
It is amazing what Bill and Melinda Gates have accomplished.
Check it out if you don’t already know it.

Are you ready for Marketing 2020 ?

Consumers are changing fast.
Companies need to adapt towards this new consumer behavior.
This presentation takes you on a journey to 2020.
This presentation describes the capabilities and the organization needed to be successful in 2020.
Thanks to Steven Van Belleghem from Insites Consulting for this great and very inspiring presentation.

Old Marketing is DEAD [Solvay Presentation]

I have given a presentation this morning, to Solvay Master students in Creativity Marketing.
The objective was to share my experience in marketing so far and how new trends can impact the role of marketers.
I have given this presentation, via SKYPE from Florida in Belgium.
You can find here-below the content of the presentation.
Thanks to Nicolas Debray, Semetis Founder, for this invite.

How to become The Modern Day Marketer ? [infographic]

Marketing doesn’t look much like what it used to.
The skills required to be a great marketer are changing as well as expanding and becoming more varied.
Modern marketers know that marketing is a combination of creativity and science.They are agile and adaptive. They know that only valuable and relevant content is king now.
What do you think about this evolution ?


Posted from WordPress for Windows Phone

What are the Top 5 skills for an Awesome Product Marketer ? [slideshare]

There are 5 Skills of great product marketer.
If you have all 5, you may well be awesome.
Do you think we miss something here ?

Five reasons to be hopeful about the US economy in 2014

Originally posted on Quartz:

This could really be the year. After years of post-crisis malaise, the stars look to be aligning for the US economy in 2014. Here’s why, according to Wall Street’s economy watchers.


1. Government austerity won’t be as much of a drag on growth.

“The impact of higher tax rates and sequestered government spending was a headwind to the economy in 2013, but should prove less onerous this year. That alone should give the private sector more breathing room to push forward the expansion.”

-J.P. Morgan Economic Research


2. Interest rates will stay low by historical standards.

“The Federal Reserve is likely to conclude its QE3 program in late 2014. But we still see no hikes in short-term interest rates until early 2016 … Reasons for a continued low-rate policy include below-target inflation [and] significant labor market slack beyond the headline unemployment rate…”

-Goldman Sachs Economics Research


3. The…

View original 175 more words

The difference between knowledge and Experience in 1 picture

Here below, you will find in 1 picture what is the difference between knowledge and Experience.
This is true that thru your life experience, you are able to connect the dots.

The difference between knowledge and Experience in 1 picture

What is the difference between boss and leader ?

The leader and the boss can be the same thing or two different things depending on the qualities that a person has. Not all bosses are leaders,

Leaders are people that are responsible for inspiring, guiding and leading a group of people on a path for a common cause. defines a ‘leader’ as, “a person or thing that leads; a guiding or directing head.” The leader is responsible for commanding a group of people, without being pushy and is always considered as a part of the group.

Bosses acquire authority and respect from fear and always have the last say. defines ‘boss’ as, “a person who makes decisions, exercises authority, dominates, etc; a person who employs or superintends workers; manager.”

Great illustration here-below showing the differences.
What do you think about this ?

What is the difference between boss and leader ?

Amazing Marketing Statistics for 2014 (infographic)

2014 is the year where social media is a MUST HAVE. Marketers will use dynamic content to deliver targeted, highly-personalized experiences to the right audience at the right time. You will find below 20 amazing Marketing Statistics, which will be key for your plan in 2014.
Do you have any thought on this ?

Posted from WordPress for Windows Phone

Do you think 2014 will be different ?

Do you think 2014 will be different ?

Do you think 2014 will be different ?
I hope you will have a great year and will live your dreams.


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