The Social Media Brandsphere is a handy tool that breaks down the division of media opportunities for marketing professionals.
The infographic goes beyond the standard opportunities of Paid, Owned, and Earned Media (P.O.E.M.) and includes the more recent strategies of Promoted and Shared to create a complete picture of the opportunities available to engage audiences.
In any given network, brands can invest in digital assets that span five media landscapes:
1. Paid: Digital advertising, banners, adwords, overlays
2. Owned: Created assets, custom content
3. Earned: Brand-related conversations and user-generated content
Any combination of the five media strategies defines a new Brandsphere where organizations can capture attention, steer online experiences, spark conversations and word of mouth can help customers address challenges or create new opportunities.
To visualize the model that reflects the state of new media, Brian Solis partnered with JESS3.
Interesting infographic showing the Growth of Social Media.
Click on the picture here-below to enlarge.
Facebook has announced a partnership with Skype to add video chat to the social networking site.
This is not the first time Facebook and Skype have teamed up – they already share some instant messaging tools.
Skype is in the process of being bought by Microsoft, which is a major shareholder in Facebook.
The new video-call service was launched by Facebook founder Mark Zuckerberg, who also revealed that the site now had more than 750 million users.
However, he said that the total number of active users was no longer a useful measure of the site’s success.
Instead, the amount of sharing – of photographs, videos and web links – was a better indication of how people engaged with the site, explained Mr Zuckerberg.
Mr Zuckerberg said that it was likely that other “premium” Skype functions would be added in future.
Industry analysts welcomed the announcement.
“Advertisers love anything that keeps users on Facebook for longer and that is something Facebook has been brilliant at – keeping people engaged with the platform for increasingly longer periods of time,” Susan Etlinger of the Altimeter Group told BBC News.
“It stands to reason that the longer you are on Facebook, the happier advertisers will be.”
In California, Skype chief executive Tony Bates welcomed the partnership, calling it a “long-term relationship” that could benefit both companies.
“The two companies built these products separately and independently over a number of months but they will be compared directly,” said Ben Parr, editor-at-large of social media blog Mashable.com.
“They are going to be in more heated competition in the next year or so and you are going to hear a lot about who is going to win the social networking war – how does Google catch up, how does Facebook respond. This story isn’t going away.”
Interesting tips on how to get more followers.
1. Show Us Who You Are
When you sign up for Twitter, you’re asked to provide 3 pieces of personal information: a bio, a homepage link and a picture. So show us who you are.
2. Stop Talking About Yourself
Imagine meeting someone at a cocktail party who did nothing but talk about themselves all night long. Would you want to listen to them for very long? Want more followers ? Stop talking about yourself.
3. Don’t Just Converse
When you look at the average reply percentage of folks with over 1,000 followers and compare it to the reply percentage of users with less than 1,000 followers what you find is interesting. Users with lots of followers respond much less frequently. The effect is the same when you compare users with more than 1,000,000 followers with those that have less.
4. Identify Yourself Authoritatively
Twitter accounts that use the word “guru” tend to have 100 more followers than the average Twitter account.
Now, I don’t think the takeaway here should be to call yourself a guru at every opportunity, but if you look at the rest of the words on the list, you should realize that you need to identify yourself authoritatively
5. Don’t be a Debbie Downer
Negative remarks include things like sadness, aggression, negative emotions and feelings, and morbid comments. If you want more followers, cheer up!
Interesting reading “7 Ways to Improve Your Blog SEO with Inbound Links”
Here-below, key outcome.
For a website to really take off in the search engine rankings, it needs to generate incoming links from relevant and reputable websites. And you have little control of incoming links.
To increase the likelihood of obtaining high-quality incoming links, here are seven things you can do:
#1: Create Content Others Will Want to Share
All search engine optimization (SEO) starts with content. The first step to generating incoming links is to create content that others will want to share. Blog posts that solve problems, provide a valuable resource, entertain, demonstrate innovation or even create controversy can all generate incoming links. It needs to be outstanding.
#2: Distribute Online Press Releases
Press releases are a great way to generate incoming links. A good press release can be directly published by any of a number of highly trafficked news organizations. Again, the key is to provide content that is of value to others.
When writing a press release, think like a reporter. What “news” is important to the reporter’s readers? Write it as if you were the reporter writing a story. Make the reporter’s or editor’s job easy and your press release has a much better chance of getting published.
Although there are a number of free press release sites available, paid distribution sites such as PRNewswire.com are often monitored by reporters and feed directly to Yahoo! News and other large websites. If you have the resources, a good press release on a premium distribution site can quickly pay for itself.
Distribution sites such as PR Newswire, Business Wire, PrimeZone or Market Wire distribute press releases to Yahoo! News and others.
#3: Write Guest Posts
Writing guest posts (like I’m doing here) on highly ranked, highly trafficked websites can also generate powerful incoming links.
Writers often will offer to write free posts in exchange for a link back to their own website. If the publisher will allow it, a link or two in the body of the post anchored to related keywords (deep links) can be even more valuable than the link in an author bio. Don’t believe me? How many of you clicked on the “tips for writing press releases” link above?
If you’re a good writer and have something to say, landing a guest spot isn’t all that difficult. The key thing is to pitch the website owner (or appropriate editor) an article that will be of value to his or her readers. Pitch the idea, not the entire article. Prior relationships don’t hurt either. If there’s a blog you’d like to write for, constructive comments and active participation can go a long way.
#4: Link to Others
Don’t be afraid to link to other blogs or publications. Linking to content of value not only provides a service for your readers but the incoming link will show up in the other blog’s analytics. Many blogs even display incoming links along with the comments. These links are one way to direct other bloggers back to your site. If they see something they like, they might return the favor.
#5: Share Content With Relevant Websites
Look for websites and blogs that offer content that’s complimentary to yours and let them know you’re there. For example, a lawyer who specializes in waterfront issues and riparian rights might share an article with a realtor who specializes in waterfront homes.
This can be as simple as an email letting the blogger know you enjoy his blog and a link to an article of interest to his readers. If you can directly tie it into something the blogger is currently writing about, even better.
#6: Create a Link Network
The feed reader in the sidebar also notifies fellow bloggers and their readers of my most recent posts. I’ll often write headlines aimed at other blogs in the feed knowing that it may generate a response or at least drive traffic from other sites. This technique can often trigger a response from other blogs generating even more traffic for both of us.
Transfer this technique to a business blog and you could create a very powerful network. If you’re worried about competition, look for bloggers outside of your geographic region or closely related but not in direct competition with your business. Realize though that the benefits of the incoming link juice far outweigh the concerns of a few readers visiting another blog. Besides, if your content is good enough, they’ll find their way back to your site.
#7: Don’t Forget Internal Links
If you have a blog post that has achieved a good Google page rank on its own, use it to build in a couple of links to other pages within your site. The link will still hold search engine value even though it’s coming from within the same site.
Link-building takes time and should be an ongoing process. It’s also a world in which the rich get richer. As a website moves to the top of the search returns, lazy researcher syndrome kicks in. Reporters and bloggers will often click on the top returns just because they’re the first to pop up on the page. The upper positions on the search returns also bring perceived credibility just because of their position. As you work your way to the top positions, incoming links will start to develop on their own.
Interesting presentation of of a new trend : “Gamification”.
What is the Gamification ?
This is the integration of the mechanics that make games fun and absorbing into non-game platforms and experiences in order to improve engagement and participation.
Your will read in this interesting presentation that there are 5 Key Success Metrics on Facebook:
1. Daily engagement rate
2. Daily page activity
3. Page growth rate
4. Page views & Active users
5. External growth metrics
This infographic explains what is the network effect and how is social networking more powerful.
Click on the infographic to enlarge.
What the Largest Social Media Companies Are Worth :
- In 2010, LinkedIn made about $200 million in sales. In 2011, its stock price suggests a market cap of $9 billion. Trading at 45 times its revenue makes LinkedIn the highest price-revenue ratio of any stock in the world, said Espen Robak, president of the firm Pluris Valuation Advisors.
- Facebook is expecting a $100 billion valuation by IPO in 2012.
- Twitter has the highest current revenue-valuation ratio.
- What kind of wild valuation multiples could we see from the next batch of upstarts?
- The cool chart below* answers that question.
Great presentation showing 3 Trends To Watch in 2011
- Group Messaging
- Gamification Grows
- Brands Get Personal
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Great video here for this promo in the US
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Unlock the deal at Windows.com/FreeXbox.
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- Interesting Slides on Gamification.
- What is gamiﬁcaon ?
- Gamiﬁcaon is the process of incorporing game play elements into non-‐gaming applications such as products, services, websites, in order to drive parcipation, engagement & loyalty.
- Gamiﬁcaon is all about engagement and improving user experience with a product or service.
- Even banal everyday activties which can be low on engagement and experience such as going to school, exercising, taking your medicine and doing housework has recently been gamiﬁed.
Very simple & good presentation on Social Media.
Interesting take-away :
- Social Media Marketing Enables Others to Advocate for Your Business Through Compelling Content.
- Social Media is Like a Cocktail Party: Listen Then Respond.
- Facebook Fan Pages Let Businesses Interact with Customers and Prospects.
- Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
A new TREND : the Food Photography
- A lot of people go online to talk about the sandwich they just ate. But they’re not just talking about it, they’re photographing it.
- Why? In many cases, people are documenting their lives — or at least the gustatory portion of it.
- Sometimes, it’s to celebrate the completion of a dish or a special occasion.
- Some folks are photographing “food art.”
- At least once a month, 52% of people take photos with their mobile phones.
- Another 19% upload those photos to the web.
- Reasoning that marketers should pay more attention to such nonverbal web communication, interactive agency 360i recently did a deep dive into the data and found a few constants.
- Only 10% of hundreds of photos that 360i analyzed for this infographic included human beings.
- It’s rare to see any brand mention — that happened just 12% of the time.
- So, there is huge opportunity for brands.
- If you’re a marketer who’s hungry for new insights, this might be a good place to dig in.
We are in a world where the storytelling has never been as important.
Because, the consumers (or partners) decide, thru their conversations, if your brand / product / service is cool or boring.
If you have a simple and great storytelling (meaning your meet a real need or solve a real issue), the consumers (or partners) will e your best ambassador / fan and will convey your message !
In this context, this is key to first listen to your audience and then to create real engagement and conversation.
Once you’ve listened and understood the real consumer needs, It’s p-to you to build a compelling storytelling.
Go to the link here-below to discover a very cool infographic on how to build storytelling.
The infographic here-below, shows the different platforms used by the consumers to have conversation and/or share something (movies, music, pictures, …).
Interesting reading in Social Media Explore. Here-below, my take-away
Properly preparing a social media strategy, including goals and measurement, will ensure you get the most out of your program.
Taking a simple four-step approach to prepare for the launch of a successful social media program can ensure that you’re set up to interact in social media venues before you get started. This process includes:
Step1 : Identifying your goals
Just a few examples of your social media program’s goals are reaching new customers, capturing leads, increasing sales, and establishing your brand so as to build loyalty.
Each goal will help you to choose which social media platforms and audiences are the best fit for your efforts, and will allow you to set realistic and measurable metrics for the program.
If your company is trying a social media program for the first time and you have limited resources, starting with one or two key goals, measuring the effectiveness of your efforts, and then increasing your commitment once the initial program is established will be a more measured and more successful approach.
Step2 : Finding your audience
Each social channel has different types of audiences, and each one is used in different ways for different purposes.
If you’re looking to build a group of brand supporters, Facebook could be the best choice.
If you’re looking to reach potential customers who have never heard of you, or to become a thought leader in a particular industry, Twitter might be the better option.
If you’re hoping to use social media for something like recruiting, a combination of Twitter and LinkedIn could be your best bet.
Step3 : Setting your key performance indicators
Start by looking at some of the things that can be measured on each platform:
- Blog traffic
- Twitter followers
- Retweets of your content
- Interactions on Twitter
- LinkedIn group members
- Blog comments
- Independent shares of your content
- Trackbacks to your blog
While there are a lot of metrics that can be measured, remember that this is a benchmark. You’ll need to customize your goals and measurement tools depending on what you want to get out of your social media program.
Step4 : Scheduling and resource management
This stage is about setting timelines and determining how you’re going to staff and support your ongoing social media program.
Interesting stuff from Endelman Digital.
The original data is from ComScore
- Microsoft has secured 30% of the search market, largely at Google’s expense, according to data from Experian Hitwise.
- The new March numbers claim that Microsoft achieved 30.01% of the U.S. search market share in March — 14.32% from Bing.com and 15.69% from Yahoo Search, which Bing now powers. T
- he growth was pretty evenly distributed as well: Bing.com’s search market share grew by 6% from February while Yahoo search grew by 5%.
- Google, on the other hand, now controls 64.42% of the U.S. search market compared with its 66.69% share in February.
- Google’s market share is down 10% from August 2010, when it owned 71.59% of the search market. August was the first month Yahoo Search was powered by Bing, and since then, both search engines have grown. This is especially true for Bing.com, which only had 9.87% of the market in August.
- One of the reasons why Yahoo and Bing may be gaining on Google is that users are apparently achieving more success out of Bing-powered search: 81.14% of Yahoo Search users and 80.32% of Bing.com users clicked on a search result and visited a website.
- Google, on the other hand, only achieves a 65.91% success rate, according to Experian Hitwise’s numbers.