A new perspective on Marketing … The Close Contact Marketing – Broward Leadership Lunch of Entrepreneurs’ Organization South Florida.
Today, I had the opportunity and the pleasure to present my perspective on Marketing, during Broward Leadership Lunch of Entrepreneurs’ Organization South Florida.
I ‘ve shared The “Close Contact Marketing” that I’ve developed. Close Contact Marketing is based on the following belief: once you convince the consumer, he becomes your best ambassador. Close contact marketing has its roots in eastern values of the martial arts such as karate : respect and direct involvement are part of it. Its six rules are symbolized by belts of the sport that I practice so much.
You will find here below the presentation.
The world is changing very fast and the impact of new technologies is key on the world of tomorrow and the skill needed tto succeed. In just six years time, the skills you’ll be looking for in star employees will be vastly different from those ideal in today’s workers. As social technologies play a more important role in value creation, skills such as social intelligence and new media literacy, will probably become increasingly important for workers. The infographic below from Top Ten Online Colleges shows which capabilities will be most valued by 2020.
Here is what we have achieved thanks to this creative approach.
• Successful launch of Kinect / Xbox 360 thru a very innovative marketing approach.
• Our division has doubled its turnover in less than three years.
• Steve Ballmer, Microsoft CEO, rewarded my Team as the most successful division worldwide.
Link to Voting Site Trends
Just seen the Ubisoft Press Conference E3.
Some great stuff to come.
First, the launch of Assassin’s Creed Revelations in November.
Then, Rayman which seems great. Take a look at the demo here-below.
Interesting new concept called Rocksmith and you can plug your own guitar. I really want to test it tomorrow at E3.
Rabbids on Kinect uses augmented reality to bring the Rabbids into YOUR home. Party games, 4-player co-op and online picture sharing.
I don’t forget Tom Clancy’s Ghost Recon – Future Soldier, which is very promising. Kinect will be used in this Game, to customize your weapons as example.
Tintin is coming. As Belgian, I’m proud of this.
Your Shape for Kinect looks great and this is the perfect game or ideal sport coach for my wife.
Just dance 3, also available on Kinect seems very cool. My doughter will be happy to test it.
I had the chance to be, this morning, in the Xbox 360 Media Briefing @ E311 – Los Angeles.
You will find HERE the full conference
Here-below, some key outcome
The show started with a cool demo of Call of Duty Modern Warfare 3.
Then, we saw a demo of tomb raider.
We discovered the Voice recognition Kinect on Mass Effect 3 and how Kinect (thru voice recognition) could influence the scenario of the game.
For Clancy’s Ghost Recon Future Soldier, you can use KINECT to tailore your weapon. Amazing demo. I really want to test it. All future titles in this franchise will leverage Kinect.
Xbox Live is also changing.
Tomorrow, you will use your voice to access your music, games, video.
Youtube is coming to Xbox Live. Bing is going to come to Xbox Live too.
You can search games thru Bing. You say it, Xbox finds it. Look at Demo Bing here-below.
Cliff Bleszinski presented GOW3 and Ice-T on stage for an amazing demo (see demo here- below)
2011 will be also the Year of Halo with Halo Anniversary including Fully Remastered Campaigns from previous editions. 15th of Nov is the D Day for this launch (see trailer here-below)
Forza 4 looks amazing too. Release is foressen this year the 11th of Oct (see trailer here-below)
Fable “the Journey” looks also great. You can ride the horse thru your Kinect and make other cool thinks (see demo here-below)
Disneyland Adventures is a Great game to experience Disneyland Parc’s Attractions. This will be Available this Holiday. My kids will be happy, I’m sure.
Kinect Star Wars. It looks so cool. My son will be happy. He is top fan of Star Wars. You use Kinect and that’s pretty cool (see demo here-below)
Kinect Funlabs will be available for Xbox Live Members.
You can create avatar like you. Amazing demo.
Kinect finger tracking is also coming.
Object capture. You can scan your favorite objects and bring them to live (see demo here-below)
Kinect Sport Season 2. Top franchise of Kinect today. That’s clearly a game for my parents who can play Golf and other games.
Last demo of the day : Dance Central 2. This is the perfect game for my doughter Noa. (See Trailer here-below)
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Announced last week, the Wireless Mobile Mouse 3500 has been transformed with with artwork commissioned by five premier artists from around the world:
Kirra Jamison (Melbourne, AU)
Matt Moore (Portland, ME)
Linn Olofsdotter (Portland, OR by way of Sweden)
Mike Perry (Brooklyn, NY)
Jonny Wan (Sheffield, UK)
For a closer at all the patterns in the new collection or some background on the group of artists, check out the Artist Edition website.
Today, I had a very good meeting with my team.
Here-below, some tips, I’ve discovered in HBR.
- Don’t dominate. This not only gives others less time to speak up but also conveys that only your ideas are important. Let at least three people speak before you talk again.
- Be positive. Demonstrate that all ideas are valuable by restating important points. Thank people who are usually reticent for their comments.
- Ask directly. To get input from everyone, ask each person for their thoughts. Don’t do it in a confrontational way. Try, “Do you have anything to share?”