A new perspective on Marketing … The Close Contact Marketing – Broward Leadership Lunch of Entrepreneurs’ Organization South Florida.

Today, I had the opportunity and the pleasure to present my perspective on Marketing, during Broward Leadership Lunch of Entrepreneurs’ Organization South Florida.

I ‘ve shared The “Close Contact Marketing” that I’ve developed. Close Contact Marketing is based on the following belief: once you convince the consumer, he becomes your best ambassador. Close contact marketing has its roots in eastern values of the martial arts such as karate : respect and direct involvement are part of it.  Its six rules are symbolized by belts of the sport that I practice so much.

close contact marketing

You will find here below the presentation.


Are you ready for 2020 ?

The world is changing very fast and the impact of new technologies is key on the world of tomorrow and the skill needed tto succeed. In just six years time, the skills you’ll be looking for in star employees will be vastly different from those ideal in today’s workers. As social technologies play a more important role in value creation, skills such as social intelligence and new media literacy, will probably become increasingly important for workers. The infographic below from Top Ten Online Colleges shows which capabilities will be most valued by 2020.


Vote for David Merzel as Marketer of the Year (more info)

Vote for Me on

Here is what we have achieved thanks to this creative approach.

• Successful launch of Kinect / Xbox 360 thru a very innovative marketing approach.
• Our division has doubled its turnover in less than three years.
• Steve Ballmer, Microsoft CEO, rewarded my Team as the most successful division worldwide.

Link to Voting Site Trends

NL: http://trends.knack.be/economie/game-1194827758183.htm

FR: http://trends.levif.be/economie/game-1194827758419.htm

Voor NL versie, click hier / Pour le post en français, clicker ICI

Facebook & Skype “Get Married” Delivering Video Chatting [video], via @davidmerzel’s BLOG

Facebook has announced a partnership with Skype to add video chat to the social networking site.

This is not the first time Facebook and Skype have teamed up – they already share some instant messaging tools.

Skype is in the process of being bought by Microsoft, which is a major shareholder in Facebook.

The new video-call service was launched by Facebook founder Mark Zuckerberg, who also revealed that the site now had more than 750 million users.

However, he said that the total number of active users was no longer a useful measure of the site’s success.

Instead, the amount of sharing – of photographs, videos and web links – was a better indication of how people engaged with the site, explained Mr Zuckerberg.

Mr Zuckerberg said that it was likely that other “premium” Skype functions would be added in future.

Industry analysts welcomed the announcement.

“Advertisers love anything that keeps users on Facebook for longer and that is something Facebook has been brilliant at – keeping people engaged with the platform for increasingly longer periods of time,” Susan Etlinger of the Altimeter Group told BBC News.

“It stands to reason that the longer you are on Facebook, the happier advertisers will be.”

In California, Skype chief executive Tony Bates welcomed the partnership, calling it a “long-term relationship” that could benefit both companies.

“The two companies built these products separately and independently over a number of months but they will be compared directly,” said Ben Parr, editor-at-large of social media blog Mashable.com.

“They are going to be in more heated competition in the next year or so and you are going to hear a lot about who is going to win the social networking war – how does Google catch up, how does Facebook respond. This story isn’t going away.”

Ubisoft Press Conference E3 [my notes from Los-Angeles], via @davidmerzel’s BLOG

Just seen the Ubisoft Press Conference E3.

Some great stuff to come.

First, the launch of Assassin’s Creed Revelations in November.

Then, Rayman which seems great. Take a look at the demo here-below.

Interesting new concept called Rocksmith and you can plug your own guitar. I really want to test it tomorrow at E3.

Rabbids on Kinect uses augmented reality to bring the Rabbids into YOUR home. Party games, 4-player co-op and online picture sharing.

I don’t  forget Tom Clancy’s Ghost Recon – Future Soldier, which is very promising. Kinect will be used in this Game, to customize your weapons as example.

Tintin is coming. As Belgian, I’m proud of this.

Your Shape for Kinect looks great and this is the perfect game or ideal sport coach for my wife.

Just dance 3, also available on Kinect seems very cool. My doughter will be happy to test it.