A new perspective on Marketing … The Close Contact Marketing – Broward Leadership Lunch of Entrepreneurs’ Organization South Florida.

Today, I had the opportunity and the pleasure to present my perspective on Marketing, during Broward Leadership Lunch of Entrepreneurs’ Organization South Florida.

I ‘ve shared The “Close Contact Marketing” that I’ve developed. Close Contact Marketing is based on the following belief: once you convince the consumer, he becomes your best ambassador. Close contact marketing has its roots in eastern values of the martial arts such as karate : respect and direct involvement are part of it.  Its six rules are symbolized by belts of the sport that I practice so much.

close contact marketing

You will find here below the presentation.

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Are you ready for 2020 ?

The world is changing very fast and the impact of new technologies is key on the world of tomorrow and the skill needed tto succeed. In just six years time, the skills you’ll be looking for in star employees will be vastly different from those ideal in today’s workers. As social technologies play a more important role in value creation, skills such as social intelligence and new media literacy, will probably become increasingly important for workers. The infographic below from Top Ten Online Colleges shows which capabilities will be most valued by 2020.

2020-Business-Skills_28079

Xbox 360 Sets the Stage for Beatlemania with Fab Exclusives ahead of 09.09.09 Launch

“All You Need Is Love” and more coming exclusively to Xbox 360 and “The Beatles: Rock Band”

Xbox 360, Apple Corp, MTV Games and Harmonix are giving the world new ways to relive the magic of Beatlemania with the launch of “The Beatles™: Rock Band™” (Harmonix/MTV Games) on 09.09.09. Beginning at launch, Xbox 360 will give Beatles fans, rockers and gamers alike the chance to download an exclusive Beatles track to benefit Doctors Without Borders and test their Beatles knowledge with a unique “1 vs 100” experience – only on Xbox 360 and Xbox LIVE.

 

All You Need is LIVE

This autumn, Xbox 360 will harness the passion of its more than 20 million Xbox LIVE members for charity. “All You Need Is Love” will be released exclusively on Xbox®360 video game and entertainment system as a downloadable song for “The Beatles: Rock Band” through Xbox LIVE on September 9, 2009 with Apple Corps Ltd, MTV Games, Harmonix and Microsoft proceeds benefitting Doctors Without Borders/Médecins Sans Frontières (MSF). Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison personally selected the international emergency medical humanitarian organization created by doctors and journalists in France in 1971 as the beneficiary of the proceeds. The track will be available for 160 Microsoft Points.

As if that wasn’t enough, you’ll also be able to fill even more of your entertainment time with music videos, documentaries and movies inspired by the Fab Four on Xbox LIVE. From classic tunes from band members to the best of the Mersey’s music from today and the critically acclaimed documentary, “Imagine: John Lennon,” it’s all there for you at the touch of a button.

In addition, “The Beatles: Rock Band” owners will be able to download the full “Abbey Road” album beginning on October 20, along with “Sgt. Pepper’s Lonely Hearts Club Band” and “Rubber Soul” following in November and December respectively. The albums will be available for 1360 Microsoft Points, with individual tracks at 160 Microsoft Points each.

 

Beatles-Inspired “1 vs 100 LIVE”

Need more ways to prove your love for The Beatles? Then challenge the depths of your knowledge of The Beatles in a unique “1 vs 100 LIVE” episode. Coming on August 29, as an Xbox LIVE Gold member, you’ll get the chance to not only chat live with some of the creative minds behind ”The Beatles: Rock Band,” but also call in to test your knowledge of the band and their music and even win some Microsoft Points for your efforts. Immediately following, fans who can’t get enough can continue the fun with two back-to-back “1 vs 100 Extended Play” episodes full of Beatles trivia.

 

More to come

Coming soon, music fans and gamers will also get the chance join the “Fab Four Mystery Tour” – an interactive look at the Beatles and the many twists and turns of their career. The website was created using artwork and animations from the eye-popping intro cinematic for “The Beatles: Rock Band” created by Passion Pictures, that debuted at E3 this year.

Latin America is back to growth

I have the chance to work for Microsoft as PC Category Lead for Latin America. In that context, this article gives a great overview on how Latin America is evolving as an amazing region of opportunities.

Analysts see regional GDP growing 2.4% in 2018. A recovery of confidence in the region is expected to fuel healthy private consumption and investment next year, while exports of commodities are seen benefiting from higher global prices. In 2019, growth is seen rising modestly to 2.7%.

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You want to be a Great Leader ? Follow Satya Nadella’s 3 Rules for Extraordinary Success

I am working for MICROSOFT for more than 10 years and must say that the transformation we are living in this company is just amazing and very inspiring.

I am very proud and thankful to be part of this journey initiated by our CEO Satya Nadella.

Microsoft CEO Satya Nadella is one of the most transformative leaders on the planet.

He understands that success doesn’t happen overnight.  Rather, you must think long-term, plant seeds for the future and start reinventing today while building tomorrow.

This means rethinking everything in your business from culture and operations to strategy and talent.

Here are Nadella’s three winning rules for great leadership.

1. Think Day 1.
2. Lead with culture.
3. Act quickly, think slowly.

If you want want to Be a Great Leader? Follow these Satya Nadella’s 3 Rules for Extraordinary Success in this great article from INC.

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[Infographic] What is the Latte Index ?

latte-index-full

Working at Microsoft and covering Latin America, I have many conversations regarding pricing and definitely in these markets where we have devaluation and high volatility of local currency vs. USD.

In that context, I wanted to share this new way of Using the price of a coffee to estimate currency value.

Like any other market, there are many opinions on what a currency ought to be worth relative to others.

With certain currencies, that spectrum of opinions is fairly narrow. As an example, for the world’s most traded currency – the U.S. dollar – the majority of opinions currently fall in a range from the dollar being 2% to 11% overvalued, according to organizations such as the Council of Foreign Relations, the Bank of International Settlements, the OECD, and the IMF.

For other currencies, the spectrum is much wider. The Swiss franc, which some have called the world’s most perplexing currency, has estimates from those same groups ranging from about 13% undervalued to 21% overvalued.

The “Latte Index”, developed by The Wall Street Journal, uses purchasing-power parity (PPP) – comparing the cost of the same good in different countries – to estimate which currencies are overvalued and undervalued.

In this case, the WSJ tracked down the price of a tall Starbucks latte in dozens of cities around the world. These prices are then converted to U.S. dollars and compared to the benchmark price, which is a tall Starbucks latte in New York City (US$3.45).

The Latte Index is mostly for fun, but it’s also broadly in line with predictions made by the experts.

For example, the price of a latte in Toronto, Canada works out to US$2.94, which is about 14.8% under the benchmark NYC price. This suggests that relative to the USD, the Canadian dollar is undervalued. Interestingly, estimates from the aforementioned sources (BIS, OECD, CFR, IMF) have the Canadian dollar at being up to 10% undervalued – which puts the Latte Index not too far off.

If I look at some markets, I am covering, I see that Mexico City works out to US$2.19, which is about 37% under the benchmark NYC price while Sao Paulo is 29% under the NYC benchmark and Buenos Aires is pretty close to NYC [just 5% less].

What are the Top 10 Technology Trends ?

Artificial intelligence, immersive experiences, digital twins, event-thinking and continuous adaptive security create a foundation for the next generation of digital business models and ecosystems.

The continuing digital business evolution exploits new digital models to align more closely the physical and digital worlds for employees, partners and customers,” says David Cearley, vice president and Gartner Fellow, at Gartner 2017 Symposium/ITxpo in Orlando, Florida. “Technology will be embedded in everything in the digital business of the future.”

You can find above top 10 key trends according to Gartner that can be summarized in 3 buckets

  1. Intelligent: How AI is seeping into virtually every technology and with a defined, well-scoped focus can allow more dynamic, flexible and potentially autonomous systems.
  2. Digital: Blending the virtual and real worlds to create an immersive digitally enhanced and connected environment.
  3. Mesh: The connections between an expanding set of people, business, devices, content and services to deliver digital outcomes.

You will find the article of Gartner here.

Animation: Look at the Rapidly Aging Population.

As the population shifts grayer, potential consequences include higher dependency ratios, rising healthcare costs, and shifting economies and cities.

america-aging

Chile and Brazil, in particular, are trending older. Canada is not far behind with an expected median age of 45 in 2060. Interestingly, the United States is anticipated to only hit a median age of 42 by 2060, which is lower than almost all Western countries.

europe-aging

Starting about a decade from now, you can see that some European start hitting a median age of 50 or higher. This includes countries like Spain, Italy, Portugal, and Greece, and then later Germany, Poland, Bosnia, and Croatia.

The UK, France, Ireland, Scandinavia, and former Soviet countries will be younger – but only slightly so. Median ages in these places by 2060 will be in the early to mid-forties.

 

31 cities in China as big in terms of GDP as countries.

31-china-cities-countries

With 1.4 billion people and the third-largest geographical area, the country is a vast place to begin with. Add in explosive economic growth, a market-oriented but Communist government, a longstanding and complex cultural history, and self-inflicted demographic challenges – and understanding China can be even more of a puzzle.

 

Here’s a list of top 10 Cities and the equivalent in GDP for comparable countries.

 

Do you have the Growth Mindset or Fixed Mindset ?


Enterprises cannot innovate as quickly and at the scale necessary to succeed in digital business disrupted markets without a change in mindsets (see “Reframing Your Mindset to Match Digital-Era Reality” ). But leadership thinking and broader culture are notoriously hard to change. A concept called “growth mindset,” described in Carol Dweck’s book “Mindset: The New Psychology of Success,” addresses barriers to change by emphasizing a desire to learn over a reliance on innate and current knowledge.