A new perspective on Marketing … The Close Contact Marketing – Broward Leadership Lunch of Entrepreneurs’ Organization South Florida.

Today, I had the opportunity and the pleasure to present my perspective on Marketing, during Broward Leadership Lunch of Entrepreneurs’ Organization South Florida.

I ‘ve shared The “Close Contact Marketing” that I’ve developed. Close Contact Marketing is based on the following belief: once you convince the consumer, he becomes your best ambassador. Close contact marketing has its roots in eastern values of the martial arts such as karate : respect and direct involvement are part of it.  Its six rules are symbolized by belts of the sport that I practice so much.

close contact marketing

You will find here below the presentation.

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Are you ready for 2020 ?

The world is changing very fast and the impact of new technologies is key on the world of tomorrow and the skill needed tto succeed. In just six years time, the skills you’ll be looking for in star employees will be vastly different from those ideal in today’s workers. As social technologies play a more important role in value creation, skills such as social intelligence and new media literacy, will probably become increasingly important for workers. The infographic below from Top Ten Online Colleges shows which capabilities will be most valued by 2020.

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Xbox 360 Sets the Stage for Beatlemania with Fab Exclusives ahead of 09.09.09 Launch

“All You Need Is Love” and more coming exclusively to Xbox 360 and “The Beatles: Rock Band”

Xbox 360, Apple Corp, MTV Games and Harmonix are giving the world new ways to relive the magic of Beatlemania with the launch of “The Beatles™: Rock Band™” (Harmonix/MTV Games) on 09.09.09. Beginning at launch, Xbox 360 will give Beatles fans, rockers and gamers alike the chance to download an exclusive Beatles track to benefit Doctors Without Borders and test their Beatles knowledge with a unique “1 vs 100” experience – only on Xbox 360 and Xbox LIVE.

 

All You Need is LIVE

This autumn, Xbox 360 will harness the passion of its more than 20 million Xbox LIVE members for charity. “All You Need Is Love” will be released exclusively on Xbox®360 video game and entertainment system as a downloadable song for “The Beatles: Rock Band” through Xbox LIVE on September 9, 2009 with Apple Corps Ltd, MTV Games, Harmonix and Microsoft proceeds benefitting Doctors Without Borders/Médecins Sans Frontières (MSF). Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison personally selected the international emergency medical humanitarian organization created by doctors and journalists in France in 1971 as the beneficiary of the proceeds. The track will be available for 160 Microsoft Points.

As if that wasn’t enough, you’ll also be able to fill even more of your entertainment time with music videos, documentaries and movies inspired by the Fab Four on Xbox LIVE. From classic tunes from band members to the best of the Mersey’s music from today and the critically acclaimed documentary, “Imagine: John Lennon,” it’s all there for you at the touch of a button.

In addition, “The Beatles: Rock Band” owners will be able to download the full “Abbey Road” album beginning on October 20, along with “Sgt. Pepper’s Lonely Hearts Club Band” and “Rubber Soul” following in November and December respectively. The albums will be available for 1360 Microsoft Points, with individual tracks at 160 Microsoft Points each.

 

Beatles-Inspired “1 vs 100 LIVE”

Need more ways to prove your love for The Beatles? Then challenge the depths of your knowledge of The Beatles in a unique “1 vs 100 LIVE” episode. Coming on August 29, as an Xbox LIVE Gold member, you’ll get the chance to not only chat live with some of the creative minds behind ”The Beatles: Rock Band,” but also call in to test your knowledge of the band and their music and even win some Microsoft Points for your efforts. Immediately following, fans who can’t get enough can continue the fun with two back-to-back “1 vs 100 Extended Play” episodes full of Beatles trivia.

 

More to come

Coming soon, music fans and gamers will also get the chance join the “Fab Four Mystery Tour” – an interactive look at the Beatles and the many twists and turns of their career. The website was created using artwork and animations from the eye-popping intro cinematic for “The Beatles: Rock Band” created by Passion Pictures, that debuted at E3 this year.

What are you resolutions for 2018 ?

I hope you will enjoy your 2018 Journey.

With my family, we have taken some key decisions to leave Belgium and come in the U.S.

Our moto has always been to enjoy, embrace the journey wherever we go, be positive and never give-up.

I’ve learnt that

Life is like a theatre. But question is not whether you are in the audience or on the stage but rather, are you where you want to be ?

I like the resolutions below as there are simple, fun, positive and can help you enjoying the Journey and achieve your goals.

[infographic] Leaders delivering vs. Leaders destroying.

Working at Microsoft, I have the chance to be inspired by Satya Nadella, our CEO.

He has brought the concept of “Growth Mindset” and we are living this concept every day at Microsoft.

When Satya Nadella took the reins as CEO of Microsoft in early 2014, he made no secret of the fact that he would shake up the company’s culture to meet the challenges of the modern era.

The key concept Nadella has pushed is the “growth mindset,” which emphasizes the notion of learning from others, and learning from your own mistakes, so you can move

quickly and find the right path forward.

In a new interview with Bloomberg’s Dina Bass, Nadella shares that it was the 2007 book “Mindset: The New Psychology of Success,” by Stanford professor of psychology Carol Dweck, that gave him the “intuition” that led to making the “growth mindset” the philosophical core of the change he’s trying to create at Microsoft.

The infographic below is not directly linked to Growth Mindset but I find some components in it and I like the way it shows Leaders delivering vs. leaders destroying.

20 Tips for a Positive Year 2018.

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A new year starts often with new resolutions.

I like this one as it is a good summary of some tips to be positive in 2018.

One of the most important steps you can take toward achieving your greatest potential in life is to learn to monitor your attitude and its impact on your work performance, relationships and everyone around you.

Each of us encounters hard times, hurt feelings, heartache, and physical and emotional pain.

The key is to realize it’s not what happens to you that matters; it’s how you choose to respond.

Your mind is a computer that can be programmed. You can choose whether the software installed is productive or unproductive. Your inner dialogue is the software that programs your attitude, which determines how you present yourself to the world around you.

You have control over the programming. Whatever you put into it is reflected in what comes out.

Latin America is back to growth

I have the chance to work for Microsoft as PC Category Lead for Latin America. In that context, this article gives a great overview on how Latin America is evolving as an amazing region of opportunities.

Analysts see regional GDP growing 2.4% in 2018. A recovery of confidence in the region is expected to fuel healthy private consumption and investment next year, while exports of commodities are seen benefiting from higher global prices. In 2019, growth is seen rising modestly to 2.7%.

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