A new perspective on Marketing … The Close Contact Marketing – Broward Leadership Lunch of Entrepreneurs’ Organization South Florida.

Today, I had the opportunity and the pleasure to present my perspective on Marketing, during Broward Leadership Lunch of Entrepreneurs’ Organization South Florida.

I ‘ve shared The “Close Contact Marketing” that I’ve developed. Close Contact Marketing is based on the following belief: once you convince the consumer, he becomes your best ambassador. Close contact marketing has its roots in eastern values of the martial arts such as karate : respect and direct involvement are part of it.  Its six rules are symbolized by belts of the sport that I practice so much.

close contact marketing

You will find here below the presentation.

Are you ready for 2020 ?

The world is changing very fast and the impact of new technologies is key on the world of tomorrow and the skill needed tto succeed. In just six years time, the skills you’ll be looking for in star employees will be vastly different from those ideal in today’s workers. As social technologies play a more important role in value creation, skills such as social intelligence and new media literacy, will probably become increasingly important for workers. The infographic below from Top Ten Online Colleges shows which capabilities will be most valued by 2020.


Xbox 360 Sets the Stage for Beatlemania with Fab Exclusives ahead of 09.09.09 Launch

“All You Need Is Love” and more coming exclusively to Xbox 360 and “The Beatles: Rock Band”

Xbox 360, Apple Corp, MTV Games and Harmonix are giving the world new ways to relive the magic of Beatlemania with the launch of “The Beatles™: Rock Band™” (Harmonix/MTV Games) on 09.09.09. Beginning at launch, Xbox 360 will give Beatles fans, rockers and gamers alike the chance to download an exclusive Beatles track to benefit Doctors Without Borders and test their Beatles knowledge with a unique “1 vs 100” experience – only on Xbox 360 and Xbox LIVE.


All You Need is LIVE

This autumn, Xbox 360 will harness the passion of its more than 20 million Xbox LIVE members for charity. “All You Need Is Love” will be released exclusively on Xbox®360 video game and entertainment system as a downloadable song for “The Beatles: Rock Band” through Xbox LIVE on September 9, 2009 with Apple Corps Ltd, MTV Games, Harmonix and Microsoft proceeds benefitting Doctors Without Borders/Médecins Sans Frontières (MSF). Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison personally selected the international emergency medical humanitarian organization created by doctors and journalists in France in 1971 as the beneficiary of the proceeds. The track will be available for 160 Microsoft Points.

As if that wasn’t enough, you’ll also be able to fill even more of your entertainment time with music videos, documentaries and movies inspired by the Fab Four on Xbox LIVE. From classic tunes from band members to the best of the Mersey’s music from today and the critically acclaimed documentary, “Imagine: John Lennon,” it’s all there for you at the touch of a button.

In addition, “The Beatles: Rock Band” owners will be able to download the full “Abbey Road” album beginning on October 20, along with “Sgt. Pepper’s Lonely Hearts Club Band” and “Rubber Soul” following in November and December respectively. The albums will be available for 1360 Microsoft Points, with individual tracks at 160 Microsoft Points each.


Beatles-Inspired “1 vs 100 LIVE”

Need more ways to prove your love for The Beatles? Then challenge the depths of your knowledge of The Beatles in a unique “1 vs 100 LIVE” episode. Coming on August 29, as an Xbox LIVE Gold member, you’ll get the chance to not only chat live with some of the creative minds behind ”The Beatles: Rock Band,” but also call in to test your knowledge of the band and their music and even win some Microsoft Points for your efforts. Immediately following, fans who can’t get enough can continue the fun with two back-to-back “1 vs 100 Extended Play” episodes full of Beatles trivia.


More to come

Coming soon, music fans and gamers will also get the chance join the “Fab Four Mystery Tour” – an interactive look at the Beatles and the many twists and turns of their career. The website was created using artwork and animations from the eye-popping intro cinematic for “The Beatles: Rock Band” created by Passion Pictures, that debuted at E3 this year.

The world has never been so GREAT. Look at the world as 100 People over the last 2 centuries [infographic]

The world has never been so GREAT.

The above charts come from the website The World in Data, and more specifically Max Roser’s piece.

 I am sure you have all seen past attempts to represent the world as it is now if it were 100 people. 

But tracing that group over 2 centuries achieves something completely different. It really does put our moment in history in perspective, in a manner that has the potential to get us to rethink our fears, our despair, and other things that make things worse when the overall trend is in a positive direction.

What are the biggest economies today and by 2050 ?

The chart above shows the world’s 40 biggest economies individually, but grouped by  into continents.

  • The Asian bloc clearly has a larger share than anywhere else, representing just over a third (33.84%) of global GDP.
  •  That’s compared to North America, which represents just over a quarter, at 27.95%.
  • Europe comes third with just over one-fifth of global GDP (21.37%).
  • Together, these three blocs generate more than four-fifths (83.16%) of the world’s total output.

Some other interesting insights

  • The economy of the United States is the largest in the world. At $18 trillion, it represents a quarter share of the global economy (24.3%). The economy of the United States is larger than the combined economies of numbers three to 10 on the list.
  • China follows, with $11 trillion, or 14.8% of the world economy. Although China trails the US by $7 trillion, it’s catching up. China’s economy grew by 6.7% in 2016, compared with America’s 1.6%, according to the IMF. China has also overtaken India as the fastest-growing large economy. The IMF’s World Economic Outlook estimated China’s economy grew at 6.7% in 2016, compared with India’s 6.6%.
  • Japan is in third place with an economy of $4.4 trillion, which represents almost 6% of the world economy.
  • European countries take the next three places on the list: Germany in fourth position, with a $3.3 trillion economy; the United Kingdom in fifth with $2.9 trillion; and France in sixth with $2.4 trillion
  • India is in seventh place with $2 trillion
  • Italy in eighth with an economy of over $1.8 trillion.
  • Ninth place goes to Brazil, with an almost $1.8 trillion economy. Brazil’s economy has contracted in the last year by 3.5%, the only one in the top 10 to do so. 
  • In 10th is Canada, with an economy of over $1.5 trillion.  

What are the biggest economies by 2050 ?

  • A new study by PricewaterhouseCooper says that China will be in first place by 2050, because emerging economies will continue to grow faster than advanced ones.
  • India will rank second, the US will be third, and fourth place is expected to go to Indonesia.
  • The UK could be down to 10th place by 2050, while France could be out of the top 10 and Italy out of the top 20 as they are overtaken by faster-growing emerging economies such as Mexico, Turkey and Vietnam.
  • The report also says that the world economy could more than double in size by 2050, far outstripping population growth, due to technology-driven productivity.

Source : Weforum.org

Citizens… Time To Tighten Your Belts

Generation Y

Raúl Castro will preside this January over his first parade, similar to the one shown here, without the shadow of his brother. (EFE / Archive) Raúl Castro will preside this January over his first parade, similar to the one shown here, without the shadow of his brother. (EFE / Archive)

14ymedio, Generation Y, Yoani Sanchez, 29 December 2016 – My generation knows no good news. We grew up with the grey subsidies of the rationed market, we reached puberty amid the rigors of the Special Period, we raised our children in a country with two currencies, and now they warn us that times of economic stress are coming. It appears there is no respite from this long sequence of disasters, collapses and cuts that we have suffered for decades.

This December the National Assembly of People’s Power acknowledged the negative numbers that reality made clear long ago: Cuba is not growing, production is not recovering, and the so-call Raulist reforms have not given citizens a better life. The island is heading toward the abyss…

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The Sales Play of the Day

Kyle Porter of SalesLoft tweeted his favorite sales play from today’s TOPO Summit. Sales plays are a repeatable process designed to acquire customers and turn them into advocates. Let’s look at the sales play of the day: Create specific content from lessons learned in the disco call. Conduct live (mid-sales cycle) value add workshops with multiple stakeholders. […]

via The Sales Play of the Day — David Cummings on Startups

How to face your Counterparts, from different country of origin ?

Every day, I have the chance to interact with people from different countries [mostly from U.S, Latin America, Europe and India] and this is true that some counterparts are more conflictual or more emotional. Most of the time, this is related to the culture from the  country of origin.

Being Belgian, we can easily navigate on different patterns. Within our very small country, we have two cultures : one is more Germanic [North of  Belgium with Flemish speaking people] and the other is more Latin [South of Belgium with French speaking people]. We are used in managing different cultures and languages in the same meeting.

Moving to an international function, it was clearly an asset as I’ve learnt so much from this pretty complex small country.

After some years in an international function, I’ve learnt much further on how to deal with different cultures and I still learn every day.

I like the chart below as this summarizes well the different patterns I had the chance to experience in terms of interaction with counterparts.

What is your experience and are you agree with the chart below ?