How an Artist as SKWAK can change the way you see New Technologies, via @davidmerzel’s BLOG

Yesterday, I had the chance to meet SKWAK at FNAC Brussels – Toison d’Or (picture here-above).

SKWAK is a French artist specialized in illustration, characters design and graphic design.
He created his own graphic world populated by creatures with an exagerated look, fed with absurd : the “Maniac World”. His universe is perpetually evolving, getting richer, and finds its place, its codes.. It’s a huge playground completly crazy, polluted, coloured and laidback. ” His world is constantly changing and extends in various fields like music, computers (computer mice, QR codes,  Social Media, …). Discover his Universe HERE.

Exemples of creations

  • T-shirt for Nike

  • Art Commission for Le Centre Pompidou, Workshop Area Young public.


Skwak composed specially for Fnac, a dozen works displayed in the forum of FNAC Brussels (Toison d’Or) throughout the month of May 2012. His Exhibition will be held at Fnac Brussels (Toison d’Or), from May 4, 2012 to Thursday, May 31, 2012 from 11:00 to 18:00. Adress : 17, Avenue de la Toison d’Or – 1050 Brussels – Belgium. See details for this event HERE.


Look at exhibition Microsoft @ Fnac HERE. See one exemple here-below.

Yesterday, I’ve attended a workshop at Fnac where Skwak has developped a work directly with public participation. The work has been printed and distributed to participants.


Microsoft recently announced its latest series of “artist” mice.  SKWAK  designed the artwork for this wireless mobile mouse 3500.  New BlueTrack technology means it can be used “even on a rough park bench or your living room carpet” and this is very cool … You can buy it at Fnac in Belgium …

SKWAK x Microsoft Mouse 

SKWAK x Microsoft Mouse

3 reasons why the MSN Audience is ideal for Social Advertising, via @davidmerzel’s BLOG.

Interesting infographic on the 3 reasons why the MSN Audience is ideal for Social Advertising.

You want to read the original article, just go to

Job Opportunity @ Microsoft Belux : Retail Windows & Office Category Marketing Manager, via @davidmerzel’s BLOG

Office and Windows are key for Microsoft.
Office 2010 continues to be the fastest-selling version of Microsoft Office in history with over 100 million licenses sold.
Windows 7 has sold over 400 million licenses and business deployments continue to accelerate. During the last quarter, Microsoft unveiled a preview of the next version of Windows, codenamed Windows 8, featuring a new user interface and application experience. Look at the first Demo Viedo on Windows 8. This is realy promising.
In order to face new challenges on Office and Windows (+ Windows PC / Devices) @ Retail, we have a Great Job opportunity @ Microsoft Belux : Retail Windows & Office Category Marketing Manager
You will find here-below the full job description.

If you want to apply to this job, just go to this site by clicking HERE

Team Purpose/Mission
The retail channel is vital to Microsoft’s growth not only for the direct revenue it generates, but also due to the retail channel’s unique ability to help build brand equity and engagement due to its outreach to consumer and small business customers worldwide. Microsoft has a long history of working with partners to reach end customers and this certainly applies to our retail go-to-market approach. Microsoft has developed tremendous relationships with retailers and distributors worldwide making our retail success possible.
Reporting Relationship 
The Retail Windows & Office Category Marketing Manager reports to the Retail Sales Marketing Lead
Role Purpose
The Belux windows & Office Category Lead will have direct accountability for driving retail and partner category strategy for Windows, Office & Office:Mac.The role will provide leadership to the retail category teams in Belux, by leading, and managing category initiatives and programs designed to drive Office Socket growth, PC Attach, Revenue and Margin.
Windows has become one of the most engaging and recognizable consumer brands in the world today. Yet even with this fantastic consumer presence, the opportunity for growth in both our traditional PC business, as well as our new online services business with Windows Live has never been greater.Retail plays a key role in selling more Windows PC’s to consumers. To confront strong competition in the PC category, we need to step up our game in transforming the consumer PC purchase experience.
Key Responsibilities/ Accountabilities 
Key responsibilities for the Retail Windows & Office Category

Marketing Manager include:

1.Drive and execute a deep and comprehensive Windows, Office and Office:Mac integrated retail marketing strategy and vision in the country retail channel
2.Define and influence the various elements of the marketing mix and key retail programs within the country that will direct and influence ROI based on the Windows, Office and Office:Mac marketing and business goals
3.Maximize PC attach opportunities through collaboration and planning with OEM and SMSP teams
4.Provide in depth business analysis on the country Office and Office:Mac business performance for revenue and percent attach
5.Execute the retail channel component of a comprehensive brand strategy that encompasses the Office and Office:Mac products and services
6.Set overall retail strategy and direction for windows & Office product launches, marketing campaigns and consumer initiatives, e.g. ensuring appropriate pricing and SKU mix
7.Own the retail numbers for Windows & Office category including revenue, forecasting, attach rates, contribution margin and marketing spend
8.Set strategy and direction around account presentations and meetings
9.Co-own account relationships at the management level around the marketing aspects of each account
10.Land Windows @ retail category strategies at retail to maximize revenue and socket opportunity
11.Manage the relationship with Regional OEM marketing and Windows Consumer BG to Maximize PC opportunities through collaboration and planning
12.Attain Windows, Office and Office:Mac scorecard targets
13.Work with EMEA Retail Services to land the retail channel component of a comprehensive channel marketing strategy that encompasses the People, Place, Demo and On Line elements
14.Partner with Global Account Managers to drive pan EMEA programs and marketing activities across our top European Retail partners
15.Manage new license types and form factors as they come to retail e.g. Product Key Card ( PKC), Point of Sale Activation ( POSA), Electronic Software Distribution ( ESD)

Key Interfaces/ Relationships

1.Subsidiary Windows & Office Strategy lead
2.Subsidiary channel marketing
3.RSM Belux Lead and Key Account Managers
Key Measures of Success
Key measures of success are tired directly to the Office unmanaged scorecard.
•Office Retail sell tru units and revenue
•Office Attach to Retail PC’s
•Office Premium Units (Pro H&B)
•OfficeMac sell in and sell-through Units and Revenue
•Office Mac Attach
•Clear Retail Strategy established with Windows & Office Strategy lead
•Proactive communication on issues and opportunities to Office leadership in region
•Strong, credible, and proactive alignment across the Partner eco-system
Key measures of success are tired directly to the Windows scorecard.
•Windows FPP/WAU revenue and unit performance
•Windows @ Retail scorecard metrics
•Strength of relationship across Windows @ retail internal and external ecosystem including OEM, BG, CCG
•Landing of Windows 8 launch in the channel including retail offers
•Proactive communication on issues and opportunities to the Windows leadership in region
•Consumer retail experience
•Successful implementation of marketing assets in Belux
•Business analysis and insight and reporting through ROB
Key Competencies/Knowledge
Experiences Required
Business & Leadership Competencies
•Leader who has well developed competencies in developing retail strategies that drive customers to our Office products at retail.
•Strong understanding of relevant marketing experience in the retail channel or technology fields
•Broad skill set encompassing excellent marketing & relationship management capabilities, with proven ability to collaborate well with cross functional groups and virtual teams to achieve specific objectives
•Ability to drive and influence sub revenue and P&L performance as well as long-term success within country
•Demonstrated ability to develop innovative consumer marketing strategies that will drive core metrics at retail
•Strong analytical and problem solving skills
•Maturity in the following competencies: cross-group collaboration, dealing with ambiguity, Business and Strategy Leadership, Integrated Marketing Planning, and Customer Insight (as it relates to and through partners)
•Excellent written and verbal communication skills
•Solid understanding of the Microsoft channel sales model
•Great attitude and a passion for driving results and seeing projects through to completion•5 years experience working in consumer, retail, and/or online Marketing
•Ideal candidate will have prior consumer marketing experience, ideally of technical products such as PC HW or SW or consumer electronics products
You can find other Job Opportunities within Microsoft Retail Sales & Marketing

1. Channel Marketing Manager Xbox/Kinect

Find job description HERE for this job and apply HERE


2. Partner Account Manager Retail

Find job description HERE for this job and apply HERE

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