How to influence the Social Consumer ? via @davidmerzel’s BLOG

The consumer  uses social media to search for information before purchasing a product or service.

He read the opinions of other consumers, check the comments on a well or solicit its virtual network etc …

You manage a business ? Do you know that some channels are more suitable than others for social influence and this depends on the product category you sell?

That’s what I propose you to discover through the study of M Booth and Beyond, for which 1500 consumers were questioned about the products they were looking on the Internet and the channels they had chosen to find .

You will learn for example that the channels that have the most influence on the social consumer  are:

  • the results of search engines,
  • websites,
  • newspaper articles,
  • sites,
  • comparative online ads.

However, according to the results of this study, if you sell electronics (as I do by the way), you should focus on the following channels in descending order: the comparison sites, the sites of your company, news articles and blog entries.

The results in full via this infographic:

Video games dominate Hollywood in release week sales [infographic], via @davidmerzel’s BLOG

This infographic breaks down the domination gaming has over movies from a sheer numbers-perspective.

While the money-making is strong for many summer Movie releases, they often pale in comparison to big game releases. Much of it can be attributed to the prices – a newly released video game costs much more than the price of admission to a movie.

Game prices have not gone up as much as movie tickets relatively. Volumes have been increasing. More gamers are born into the world of COD and other franchises every day. Movie watchers, on the other hand, accounts for a steady number of people.

Source : https://www.gplus.com/_Media/GLgroup—Game-Over_FINAL-L_1561.png

Click on the picture to enlarge.

5 Scientifically Proven Ways to Get More Followers [Infographic], via @davidmerzel’s BLOG

Interesting tips on how to get more followers.

 

Source : http://danzarrella.com/followersinfographic.jpg

1. Show Us Who You Are

When you sign up for Twitter, you’re asked to provide 3 pieces of personal information: a bio, a homepage link and a picture. So show us who you are.

2. Stop Talking About Yourself

Imagine meeting someone at a cocktail party who did nothing but talk about themselves all night long. Would you want to listen to them for very long? Want more followers ? Stop talking about yourself.

3. Don’t Just Converse

When you look at the average reply percentage of folks with over 1,000 followers and compare it to the reply percentage of users with less than 1,000 followers what you find is interesting. Users with lots of followers respond much less frequently. The effect is the same when you compare users with more than 1,000,000 followers with those that have less.

4. Identify Yourself Authoritatively

Twitter accounts that use the word “guru” tend to have 100 more followers than the average Twitter account.

Now, I don’t think the takeaway here should be to call yourself a guru at every opportunity, but if you look at the rest of the words on the list, you should realize that you need to identify yourself authoritatively

5. Don’t be a Debbie Downer

Negative remarks include things like sadness, aggression, negative emotions and feelings, and morbid comments. If you want more followers, cheer up!

US States Renamed For Countries With Similar GDPs, via @davidmerzel’s BLOG

Gross Domestic Product (GDP) is a convenient way of measuring and comparing the size of national economies. Annual GDP represents the market value of all goods and services produced within a country in a year. Put differently:

GDP = consumption + investment + government spending + (exports – imports)

Although the economies of countries like China and India are growing at an incredible rate, the US remains the nation with the highest GDP in the world – and by far: US GDP is projected to be $13,22 trillion (or $13.220 billion) in 2007, according to this source. That’s almost as much as the economies of the next four (Japan, Germany, China, UK) combined.

The creator of this map has had the interesting idea to break down that gigantic US GDP into the GDPs of individual states, and compare those to other countries’ GDP. What follows, is this slightly misleading map – misleading, because the economies both of the US states and of the countries they are compared with are not weighted for their respective populations.

Pakistan, for example, has a GDP that’s slightly higher than Israel’s – but Pakistan has a population of about 170 million, while Israel is only 7 million people strong. The US states those economies are compared with (Arkansas and Oregon, respectively) are much closer to each other in population: 2,7 million and 3,4 million.

Here’s a run-down of the 50 states, plus DC:
1.California, it is often said, would be the world’s sixth- or seventh-largest economy if it was a separate country. Actually, that would be the eighth, according to this map, as France (with a GDP of $2,15 trillion) is #8 on the aforementioned list.
2.Texas’ economy is significantly smaller, exactly half of California’s, as its GDP compares to that of Canada (#10, $1,08 trillion).
3.Florida also does well, with its GDP comparable to Asian tiger South Korea’s (#13 at $786 billion).
4.Illinois – Mexico (GDP #14 at $741 billion)
5.New Jersey – Russia (GDP #15 at $733 billion)
6.Ohio – Australia (GDP #16 at $645 billion)
7.New York – Brazil (GDP #17 at $621 billion)
8.Pennsylvania – Netherlands (GDP #18 at $613 billion)
9.Georgia – Switzerland (GDP #19 at $387 billion)
10.North Carolina – Sweden (GDP #20 at $371 billion)
11.Massachusetts – Belgium (GDP #21 at $368 billion)
12.Washington – Turkey (GDP #22 at $358 billion)
13.Virginia – Austria (GDP #24 at $309 billion)
14.Tennessee – Saudi Arabia (GDP #25 at $286 billion)
15.Missouri – Poland (GDP #26 at $265 billion)
16.Louisiana – Indonesia (GDP #27 at $264 billion)
17.Minnesota – Norway (GDP #28 at $262 billion)
18.Indiana – Denmark (GDP #29 at $256 billion)
19.Connecticut – Greece (GDP #30 at $222 billion)
20.Michigan – Argentina (GDP #31 at $210 billion)
21.Nevada – Ireland (GDP #32 at $203 billion)
22.Wisconsin – South Africa (GDP #33 at $200 billion)
23.Arizona – Thailand (GDP #34 at $197 billion)
24.Colorado – Finland (GDP #35 at $196 billion)
25.Alabama – Iran (GDP #36 at $195 billion)
26.Maryland – Hong Kong (#37 at $187 billion GDP)
27.Kentucky – Portugal (GDP #38 at $177 billion)
28.Iowa – Venezuela (GDP #39 at $148 billion)
29.Kansas – Malaysia (GDP #40 at $132 billion)
30.Arkansas – Pakistan (GDP #41 at $124 billion)
31.Oregon – Israel (GDP #42 at $122 billion)
32.South Carolina – Singapore (GDP #43 at $121 billion)
33.Nebraska – Czech Republic (GDP #44 at $119 billion)
34.New Mexico – Hungary (GDP #45 at $113 billion)
35.Mississippi – Chile (GDP #48 at $100 billion)
36.DC – New Zealand (#49 at $99 billion GDP)
37.Oklahoma – Philippines (GDP #50 at $98 billion)
38.West Virginia – Algeria (GDP #51 at $92 billion)
39.Hawaii – Nigeria (GDP #53 at $83 billion)
40.Idaho – Ukraine (GDP #54 at $81 billion)
41.Delaware – Romania (#55 at $79 billion GDP)
42.Utah – Peru (GDP #56 at $76 billion)
43.New Hampshire – Bangladesh (GDP #57 at $69 billion)
44.Maine – Morocco (GDP #59 at $57 billion)
45.Rhode Island – Vietnam (GDP #61 at $48 billion)
46.South Dakota – Croatia (GDP #66 at $37 billion)
47.Montana – Tunisia (GDP #69 at $33 billion)
48.North Dakota – Ecuador (GDP #70 at $32 billion)
49.Alaska – Belarus (GDP #73 at $29 billion)
50.Vermont – Dominican Republic (GDP #81 at $20 billion)
51.Wyoming – Uzbekistan (GDP #101 at $11 billion)