Blog Archives

The Psychology of Color [infographic], via @davidmerzel’s BLOG

Interesting Infographic from

How to influence the Social Consumer ? via @davidmerzel’s BLOG

The consumer  uses social media to search for information before purchasing a product or service.

He read the opinions of other consumers, check the comments on a well or solicit its virtual network etc …

You manage a business ? Do you know that some channels are more suitable than others for social influence and this depends on the product category you sell?

That’s what I propose you to discover through the study of M Booth and Beyond, for which 1500 consumers were questioned about the products they were looking on the Internet and the channels they had chosen to find .

You will learn for example that the channels that have the most influence on the social consumer  are:

  • the results of search engines,
  • websites,
  • newspaper articles,
  • sites,
  • comparative online ads.

However, according to the results of this study, if you sell electronics (as I do by the way), you should focus on the following channels in descending order: the comparison sites, the sites of your company, news articles and blog entries.

The results in full via this infographic:

Video games dominate Hollywood in release week sales [infographic], via @davidmerzel’s BLOG

This infographic breaks down the domination gaming has over movies from a sheer numbers-perspective.

While the money-making is strong for many summer Movie releases, they often pale in comparison to big game releases. Much of it can be attributed to the prices – a newly released video game costs much more than the price of admission to a movie.

Game prices have not gone up as much as movie tickets relatively. Volumes have been increasing. More gamers are born into the world of COD and other franchises every day. Movie watchers, on the other hand, accounts for a steady number of people.

Source :—Game-Over_FINAL-L_1561.png

Click on the picture to enlarge.

5 Scientifically Proven Ways to Get More Followers [Infographic], via @davidmerzel’s BLOG

Interesting tips on how to get more followers.


Source :

1. Show Us Who You Are

When you sign up for Twitter, you’re asked to provide 3 pieces of personal information: a bio, a homepage link and a picture. So show us who you are.

2. Stop Talking About Yourself

Imagine meeting someone at a cocktail party who did nothing but talk about themselves all night long. Would you want to listen to them for very long? Want more followers ? Stop talking about yourself.

3. Don’t Just Converse

When you look at the average reply percentage of folks with over 1,000 followers and compare it to the reply percentage of users with less than 1,000 followers what you find is interesting. Users with lots of followers respond much less frequently. The effect is the same when you compare users with more than 1,000,000 followers with those that have less.

4. Identify Yourself Authoritatively

Twitter accounts that use the word “guru” tend to have 100 more followers than the average Twitter account.

Now, I don’t think the takeaway here should be to call yourself a guru at every opportunity, but if you look at the rest of the words on the list, you should realize that you need to identify yourself authoritatively

5. Don’t be a Debbie Downer

Negative remarks include things like sadness, aggression, negative emotions and feelings, and morbid comments. If you want more followers, cheer up!

US States Renamed For Countries With Similar GDPs, via @davidmerzel’s BLOG

Gross Domestic Product (GDP) is a convenient way of measuring and comparing the size of national economies. Annual GDP represents the market value of all goods and services produced within a country in a year. Put differently:

GDP = consumption + investment + government spending + (exports – imports)

Although the economies of countries like China and India are growing at an incredible rate, the US remains the nation with the highest GDP in the world – and by far: US GDP is projected to be $13,22 trillion (or $13.220 billion) in 2007, according to this source. That’s almost as much as the economies of the next four (Japan, Germany, China, UK) combined.

The creator of this map has had the interesting idea to break down that gigantic US GDP into the GDPs of individual states, and compare those to other countries’ GDP. What follows, is this slightly misleading map – misleading, because the economies both of the US states and of the countries they are compared with are not weighted for their respective populations.

Pakistan, for example, has a GDP that’s slightly higher than Israel’s – but Pakistan has a population of about 170 million, while Israel is only 7 million people strong. The US states those economies are compared with (Arkansas and Oregon, respectively) are much closer to each other in population: 2,7 million and 3,4 million.

Here’s a run-down of the 50 states, plus DC:
1.California, it is often said, would be the world’s sixth- or seventh-largest economy if it was a separate country. Actually, that would be the eighth, according to this map, as France (with a GDP of $2,15 trillion) is #8 on the aforementioned list.
2.Texas’ economy is significantly smaller, exactly half of California’s, as its GDP compares to that of Canada (#10, $1,08 trillion).
3.Florida also does well, with its GDP comparable to Asian tiger South Korea’s (#13 at $786 billion).
4.Illinois – Mexico (GDP #14 at $741 billion)
5.New Jersey – Russia (GDP #15 at $733 billion)
6.Ohio – Australia (GDP #16 at $645 billion)
7.New York – Brazil (GDP #17 at $621 billion)
8.Pennsylvania – Netherlands (GDP #18 at $613 billion)
9.Georgia – Switzerland (GDP #19 at $387 billion)
10.North Carolina – Sweden (GDP #20 at $371 billion)
11.Massachusetts – Belgium (GDP #21 at $368 billion)
12.Washington – Turkey (GDP #22 at $358 billion)
13.Virginia – Austria (GDP #24 at $309 billion)
14.Tennessee – Saudi Arabia (GDP #25 at $286 billion)
15.Missouri – Poland (GDP #26 at $265 billion)
16.Louisiana – Indonesia (GDP #27 at $264 billion)
17.Minnesota – Norway (GDP #28 at $262 billion)
18.Indiana – Denmark (GDP #29 at $256 billion)
19.Connecticut – Greece (GDP #30 at $222 billion)
20.Michigan – Argentina (GDP #31 at $210 billion)
21.Nevada – Ireland (GDP #32 at $203 billion)
22.Wisconsin – South Africa (GDP #33 at $200 billion)
23.Arizona – Thailand (GDP #34 at $197 billion)
24.Colorado – Finland (GDP #35 at $196 billion)
25.Alabama – Iran (GDP #36 at $195 billion)
26.Maryland – Hong Kong (#37 at $187 billion GDP)
27.Kentucky – Portugal (GDP #38 at $177 billion)
28.Iowa – Venezuela (GDP #39 at $148 billion)
29.Kansas – Malaysia (GDP #40 at $132 billion)
30.Arkansas – Pakistan (GDP #41 at $124 billion)
31.Oregon – Israel (GDP #42 at $122 billion)
32.South Carolina – Singapore (GDP #43 at $121 billion)
33.Nebraska – Czech Republic (GDP #44 at $119 billion)
34.New Mexico – Hungary (GDP #45 at $113 billion)
35.Mississippi – Chile (GDP #48 at $100 billion)
36.DC – New Zealand (#49 at $99 billion GDP)
37.Oklahoma – Philippines (GDP #50 at $98 billion)
38.West Virginia – Algeria (GDP #51 at $92 billion)
39.Hawaii – Nigeria (GDP #53 at $83 billion)
40.Idaho – Ukraine (GDP #54 at $81 billion)
41.Delaware – Romania (#55 at $79 billion GDP)
42.Utah – Peru (GDP #56 at $76 billion)
43.New Hampshire – Bangladesh (GDP #57 at $69 billion)
44.Maine – Morocco (GDP #59 at $57 billion)
45.Rhode Island – Vietnam (GDP #61 at $48 billion)
46.South Dakota – Croatia (GDP #66 at $37 billion)
47.Montana – Tunisia (GDP #69 at $33 billion)
48.North Dakota – Ecuador (GDP #70 at $32 billion)
49.Alaska – Belarus (GDP #73 at $29 billion)
50.Vermont – Dominican Republic (GDP #81 at $20 billion)
51.Wyoming – Uzbekistan (GDP #101 at $11 billion)

5 Key Success Metrics on Facebook [slides] via @davidmerzel’s BLOG

Your will read in this interesting presentation that there are 5 Key Success Metrics on Facebook:

1. Daily engagement rate
2. Daily page activity
3. Page growth rate
4. Page views & Active users
5. External growth metrics

What is the NETWORK effect ? [infographic] @davidmerzel BLOG

This infographic explains what is the network effect and how is social networking more powerful.

Click on the infographic to enlarge.

Source :

What’s the VALUE of the Largest Social Media Companies ? [infographic] @davidmerzel BLOG

What the Largest Social Media Companies Are Worth :

  • In 2010, LinkedIn made about $200 million in sales. In 2011, its stock price suggests a market cap of $9 billion. Trading at 45 times its revenue makes LinkedIn the highest price-revenue ratio of any stock in the world, said Espen Robak, president of the firm Pluris Valuation Advisors.
  • Facebook is expecting a $100 billion valuation by IPO in 2012.
  • Twitter has the highest current revenue-valuation ratio.
  • What kind of wild valuation multiples could we see from the next batch of upstarts?
  • The cool chart below* answers that question.

Microsoft Partners around the Wold [infographic]

Very interesting infographic showing the size of the Microsoft Partner Network and how it works.

A New TREND : the Food Photography [INFOGRAPHIC]

A new TREND : the Food Photography

  • A lot of people go online to talk about the sandwich they just ate. But they’re not just talking about it, they’re photographing it.
  • Why? In many cases, people are documenting their lives — or at least the gustatory portion of it.
  • Sometimes, it’s to celebrate the completion of a dish or a special occasion.
  • Some folks are photographing “food art.”
  • At least once a month, 52% of people take photos with their mobile phones.
  • Another 19% upload those photos to the web.
  • Reasoning that marketers should pay more attention to such nonverbal web communication, interactive agency 360i recently did a deep dive into the data and found a few constants.
  • Only 10% of hundreds of photos that 360i analyzed for this infographic included human beings.
  • It’s rare to see any brand mention — that happened just 12% of the time.
  • So, there is huge opportunity for brands.
  • If you’re a marketer who’s hungry for new insights, this might be a good place to dig in.

source :

The Art of Conversation [infographic]

We are in a world where the storytelling has never been as important.
Because, the consumers (or partners) decide, thru their conversations, if your brand / product / service is cool or boring.
If you have a simple and great storytelling (meaning your meet a real need or solve a real issue), the consumers (or partners) will e your best ambassador / fan and will convey your message !

In this context, this is key to first listen to your audience and then to create real engagement and conversation.

Once you’ve listened and understood the real consumer needs, It’s p-to you to build a compelling storytelling.
Go to the link here-below to discover a very cool infographic on how to build storytelling.

The infographic here-below, shows the different platforms used by the consumers to have conversation and/or share something (movies, music, pictures, …).

Social Media in Europe [infographic]

Interesting stuff from Endelman Digital.

The original data is from ComScore

The Art of Storytelling [infographic] via @davidmerzel BLOG

Who are the Facebook Users in Belgium ? [infographic] via @ davidmerzel BLOG

The Winners & Losers of Social Networking [INFOGRAPHIC], via @davidmerzel’s BLOG

Source :

From Research to Development @ Microsoft [infographic]

Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]

Click image to view full-size PDF version.

Source :

Heads in the Clouds: The Current State of Cloud Computing (Infographic)

5 Questions and Answers about Facebook Marketing [infographic]

Global Internet Map 2011 [infographic]

Click on the image to enlarge

Source  :


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