Blog Archives

How will technologies influence our future ? [video]

Watch how future technology will help people make better use of their time, focus their attention, and strengthen relationships while getting things done at work, home, and on the go.
This video features key scenarios that will be common place over the next 5 – 10 years.

Following Video is an extract from “Tout s’explique” from RTL.

Facebook & Skype “Get Married” Delivering Video Chatting [video], via @davidmerzel’s BLOG

Facebook has announced a partnership with Skype to add video chat to the social networking site.

This is not the first time Facebook and Skype have teamed up – they already share some instant messaging tools.

Skype is in the process of being bought by Microsoft, which is a major shareholder in Facebook.

The new video-call service was launched by Facebook founder Mark Zuckerberg, who also revealed that the site now had more than 750 million users.

However, he said that the total number of active users was no longer a useful measure of the site’s success.

Instead, the amount of sharing – of photographs, videos and web links – was a better indication of how people engaged with the site, explained Mr Zuckerberg.

Mr Zuckerberg said that it was likely that other “premium” Skype functions would be added in future.

Industry analysts welcomed the announcement.

“Advertisers love anything that keeps users on Facebook for longer and that is something Facebook has been brilliant at – keeping people engaged with the platform for increasingly longer periods of time,” Susan Etlinger of the Altimeter Group told BBC News.

“It stands to reason that the longer you are on Facebook, the happier advertisers will be.”

In California, Skype chief executive Tony Bates welcomed the partnership, calling it a “long-term relationship” that could benefit both companies.

“The two companies built these products separately and independently over a number of months but they will be compared directly,” said Ben Parr, editor-at-large of social media blog

“They are going to be in more heated competition in the next year or so and you are going to hear a lot about who is going to win the social networking war – how does Google catch up, how does Facebook respond. This story isn’t going away.”

Follow every detail of the Tour de France 2011 with this Map App (via Teusje)

Follow every detail of the Tour de France 2011 with this Map App Like last year, Bing Maps has a map app with information about Le Tour de France 2011. Don't waste your time and go check it out! Some screenshot: The last part of the first stage: Even weather information: And much more information.. Check it out here! Links not working? Just go to and find this icon at the bottom: Next step is to find the Tour de France map app and just click it: Have fun! ;) [ source ] … Read More

via Teusje

The 2011 Geosocial Universe [Infographic], via @davidmerzel’s BLOG

Here’s a quick rundown of who’s running the galaxy in 2011:

· Mobile: 5.3 billion mobile devices are used worldwide—that’s 77% of the world’s population

· Smartphones: 21.8% of all mobile devices are smartphones. Nokia is still leading this business.

· Skype: Mobile usage continues to increase thanks to Skype’s wise investment in apps and a mobile platform

· Facebook: Now tops 629 million registered users with almost 250 million people accessing the site via mobile

· Qzone: China’s version of Facebook, Qzone, is experiencing supernova-like growth with 480 million registered users

· Twitter: Broke the 200 million registered user mark with nearly 40% of people tweeting via mobile

· Email: Hotmail still dominates email

· Yelp: Yelp is topping 50 million unique visitors per month. Its move to team up with OpenTable earlier this year will only increase its relevancy

· Foursquare and Gowalla: These geosocial specialists are still growing, but growth seems to be slowing down a bit

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EA Press Conference @ E3 2011, Los Angeles, via @davidmerzel’s BLOG

Electronic Arts began their keynote by enthusiastically stating how they don’t have “random celebrity guests” but only games.

Take-out and key demos / trailers from this EA Press Conference @ E3 2011 (Los-Angeles)

Mass Effect 3 dated, March 6th, 2012.

Need For Speed: The Run announced. There are out-of-car gameplay segments.

The Sims Social announced.  Play out Facebook events in the Sims.

New game: Kingdoms of Amalur: Reckoning; medieval action game

Battlefield 3 multiplayer trailer and single player tank section showcased. Beta dated: September 2011. Battlefield 3 dated: October 25

What is the NETWORK effect ? [infographic] @davidmerzel BLOG

This infographic explains what is the network effect and how is social networking more powerful.

Click on the infographic to enlarge.

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What’s the VALUE of the Largest Social Media Companies ? [infographic] @davidmerzel BLOG

What the Largest Social Media Companies Are Worth :

  • In 2010, LinkedIn made about $200 million in sales. In 2011, its stock price suggests a market cap of $9 billion. Trading at 45 times its revenue makes LinkedIn the highest price-revenue ratio of any stock in the world, said Espen Robak, president of the firm Pluris Valuation Advisors.
  • Facebook is expecting a $100 billion valuation by IPO in 2012.
  • Twitter has the highest current revenue-valuation ratio.
  • What kind of wild valuation multiples could we see from the next batch of upstarts?
  • The cool chart below* answers that question.

3 Trends To Watch in 2011 [slides] @davidmerzel BLOG

Great presentation showing 3 Trends To Watch in 2011

  • Group Messaging
  • Gamification Grows
  • Brands Get Personal

Social Media Marketing : Why is it so important ? [slides], via @davidmerzel’s BLOG

Very simple & good presentation on Social Media.

Interesting take-away :

  • Social Media Marketing Enables Others to Advocate for Your Business Through Compelling Content.
  • Social Media is Like a Cocktail Party: Listen Then Respond.
  • Facebook Fan Pages Let Businesses Interact with Customers and Prospects.
  • Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.

Microsoft Partners around the Wold [infographic]

Very interesting infographic showing the size of the Microsoft Partner Network and how it works.

The Art of Conversation [infographic]

We are in a world where the storytelling has never been as important.
Because, the consumers (or partners) decide, thru their conversations, if your brand / product / service is cool or boring.
If you have a simple and great storytelling (meaning your meet a real need or solve a real issue), the consumers (or partners) will e your best ambassador / fan and will convey your message !

In this context, this is key to first listen to your audience and then to create real engagement and conversation.

Once you’ve listened and understood the real consumer needs, It’s p-to you to build a compelling storytelling.
Go to the link here-below to discover a very cool infographic on how to build storytelling.

The infographic here-below, shows the different platforms used by the consumers to have conversation and/or share something (movies, music, pictures, …).

Who are the Facebook Users in Belgium ? [infographic] via @ davidmerzel BLOG

The Winners & Losers of Social Networking [INFOGRAPHIC], via @davidmerzel’s BLOG

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Linkedin Hits 100 Million Members [infographic]

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How Kinect is used in Education Field, in Africa [video]

In the video above, discover how Kinect has found its way in the education field.

The device takes the advantage of children’s tendency to learn better by movement and sounds/music rather than just sitting still and turns it into a pleasant educational experience.

Not only are the kids gaining knowledge, they are also being exposed to technology that they would otherwise not have ever being able to access like one of the teachers says in the video.


Microsoft @ BMMA : Consumer Revolution [slides]

Microsoft @ IAB : Gaming, Opportunities in Advertising ? [slides]

The consumer Revolution [slides], via @davidmerzel’s BLOG

What Brand Marketers Expect from Social Media Followers ?


How much is a brand fan worth? It’s a question some social media marketers have been asking for a while, but research suggests many are moving on from the search for a hard number.

According to a July 2010 survey of social media marketers by Millward Brown and Dynamic Logic, the most valuable aspects of social media brand fans go beyond anything with an immediate monetary value. Increased short-term and long-term spend on the brand were the bottom two results.

At the top of the list were the fan’s value as a source of insight and increased loyalty overall.

Advocacy and engagement were also important to at least three-quarters of respondents.

Value of a Facebook Fan According to Marketers Worldwide, July 2010 (% of respondents)


This suggests that, despite the real need for return on social media marketing investments, marketers are largely not worrying about putting an exact dollar value on each Facebook fan or Twitter follower—as if such an amount could be accurate. And they are keeping in mind some of the less-obvious qualities of brand fans, like as a source of market research.

Still, these soft metrics can leave marketers unsure about their returns. Half of respondents to the Millward Brown/Dynamic Logic survey were uncertain about how much they were getting out of their investment in a social media fan base.

Social Media Fan ROI According to Marketers Worldwide, July 2010 (% of respondents)


Less than a quarter thought ROI was good. Difficulties with these measures mean some marketers are still not trying to answer the question.

“The business question always comes up, but nobody can figure this out,” Maria Yap, director of product management at Abobe, told eMarketer about proving ROI for the company’s Facebook page. “For me, it’s about the value to the customer. I understand why companies want to focus on the business goals, but I put that aside. Let’s experiment. Let’s see what being here brings.”

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Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]

Click image to view full-size PDF version.

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