How to Control Your Xbox with your Windows Phone ? via @davidmerzel’s BLOG

We have fantastic news for you. The Xbox Companion application for Windows Phone 7 is available for download today. Basically, it will connect your Windows Phone to your TV. Don’t forget checking out the killer video that shows all of the new things that will be possible with an Xbox 360, Xbox LIVE and Kinect in your living room.

This utility lets you find, learn more about and control content from Xbox LIVE Marketplace on your Xbox 360 straight from your Windows Phone.

  • Find Content: Just like on your Xbox, the Xbox Companion gives you instant access to the Xbox LIVE Marketplace catalog of games, movies, music and TV shows.
  • Learn more about what you’re watching, listening to, or playing: Once I found the movie and touched the movie tile, the Xbox companion app took me to an info page that has all the related details about.
  • Control & Play: Once I selected the content and hit play, the Xbox Companion flips into “controller mode” in which I could navigate my Xbox, or control video playback of your video. The best part here is that controls are virtually instantaneous – easily as fast as using my controller or a TV remote.
xbox1Capture xbox2Capture xbox3Capture

This app is free. How it works? Fire-up your Xbox 360s. The Xbox Companion app for Windows Phone connects your Windows Phone and Xbox LIVE experiences. Conduct searches with Bing, learn more about and control content from Xbox LIVE Marketplace on your Xbox 360 straight from your Windows Phone. Once you launch a movie, show or song, your phone becomes a remote control to play and control videos and music on your Xbox 360. Check out a demo of the Companion app

Don’t wait, try this new experience. Download Xbox Companion App here, it’s free

Remember that you can keep up on all the latest stuff from Windows Phone through the The Birdsflok website and @WP7BE Twitter handle.


What is the Future of TV ? It begins Now on Xbox 360, via @davidmerzel’s BLOG

A revolution is happening in the living room. Xbox 360 is transforming how you enjoy TV entertainment and is giving you the power to control it with your voice. The next generation of TV entertainment begins with the announcement by Microsoft Corp. of the launch of an all-new Xbox 360 experience including the first group of new, custom applications from world leading TV and entertainment content providers on Xbox LIVE.

“A new era in entertainment begins where all your entertainment is together in one place — your games, movies, TV shows, music and sports,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever.”

click on the picture to enlarge

“Microsoft has just built and delivered it: A single box that ties together all the content you want, made easily accessible through a universal, natural, voice-directed search. This is now the benchmark against which all other living room initiatives should be compared,” said James McQuivey of Forrester Research in “Engaged TV: Xbox 360 Leads The Way To A New Video Product Experience,”* Sunday, Dec. 4. “…with more than 57 million people worldwide already sitting on a box that’s about to be upgraded for free, Microsoft has not only built the right experience, it has ensured that it will spread quickly and with devastating effect.”

Read more here-below


Video games dominate Hollywood in release week sales [infographic], via @davidmerzel’s BLOG

This infographic breaks down the domination gaming has over movies from a sheer numbers-perspective.

While the money-making is strong for many summer Movie releases, they often pale in comparison to big game releases. Much of it can be attributed to the prices – a newly released video game costs much more than the price of admission to a movie.

Game prices have not gone up as much as movie tickets relatively. Volumes have been increasing. More gamers are born into the world of COD and other franchises every day. Movie watchers, on the other hand, accounts for a steady number of people.

Source :—Game-Over_FINAL-L_1561.png

Click on the picture to enlarge.

We are hiring Marketing & Sales talents at Microsoft Belgium ! via @davidmerzel’s BLOG

As you probably know, Kinect is the fastest selling consumer electronics device ever (Guiness Book of Wold Records)


In order to sustain growth on Kinect / Xbox and other key Microsoft Consumer Products sold in Retail (Office, Windows PC, Windows Phone, PC Hardware), we are hiring Marketing & Sales talents at Microsoft, in Belgium / Luxembourg.

Take a look, here-below, at 4 open job postings for the Retail Sales & Marketing Division and don’t hesitate to contact me back for any additional info on this. Send me a mail :

Don’t hesitate to spread this info, if you know talent people Smilewho want to join a GREAT company.

For people who want to apply, you can directly apply on internet for 2 following open job postings.

For the last job posting here-below, you can directly contact  Virginie Vandenabeele,

1. Product Marketing Manager Hardware

Find job description HERE, for this job and apply HERE


2. Channel Marketing Manager Xbox/Kinect

Find job description HERE for this jo and apply HERE


3. Partner Account Manager Retail

Find job description HERE for this jo and apply HERE


4. Brand Manager Xbox/Kinect

For this job, take a look at the job description here-below and apply by sending a mail to Virginie Vandenabeele


Position Title: Brand Manager Xbox/Kinect

Reports to: Marketing Lead Xbox


Brand Manager has marketing responsibilities to develop and execute marketing programs that increase brand identity and brand awareness for Xbox, Xbox LIVE and the international award winning Kinect products.

This includes working with the Product and Channel Marketing managers, Finance and other Brand/Marcom Managers internationally, taking responsibility for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy. The Brand Manager ensures the brand remains relevant to consumers and that all initiatives support the brand promise. Additionally, Brand Managers take a lead in managing and communication agencies, and all other aspects of their projects.


  • Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market
    • This includes partnerships, joint promotions and brand events
    • 3rd Party contacts in cooperation with product manager
  • Develop and sign Business to Business deals with brand partners around Xbox 36 consoles and Kinect products
  • Define brand strategies and road maps
    • Conduct competitive strategic market analysis, consumer segmentation, and consumer insight development
    • Develop effective positioning in the market
    • Develop mid-term plan and financial analyses (post mortem)
  • Brief and train sales personnel
  • Launch and oversee advertising and media planning
    • This includes PR brand (leading communication agency) and owned social media
  • Align and cooperate with local marketing team and overall EMEA Marcom marketing manager to develop, communicate & implement strategic marketing plans that fit with the EMEA/corp brand and product marketing guidelines and objectives.
  • Shape and participate in cross EMEA dialogue between Marcom marketing functions – secure there are well-known forums to share best practices and learn from other regions.
  • Manage the central Marcom Marketing budget according to strategic BeLux marketing plans. Ensure all agreed brand communication and sales objectives are met within budget to maximize effect.

Measurement & Analysis of Performance and Programs

  • Measure the impact of planned and executed brand and communication programs (Post mortem)

Budget Management

  • Manage budget according to strategic plans with no overspend.
  • Ensure regular budget reviews with manager.


This position has frequent contact with the Channel / Category marketing groups, Sales Managers, Product Groups, retailers and field account managers and reports to the Marketing or business group lead.

Qualifications Recommended

  • A Bachelor’s degree and/or 4 years of marketing experience.

· A brand marketing manager must have a good grasp and understanding of consumer insights and needs. Strategic thinking and leadership skills are useful in securing brand manager jobs.

· One of the primary requirements for brand manager jobs is excellent communication skills both in verbal and written forms. People skills are also essential for brand manager jobs.

  • Ability to communicate and collaborate effectively and concisely in Dutch, French and English
  • Strong attention to detail, excellent organization skills and ability to effectively manage multiple projects required
  • Product excitement.
  • Excellent cross group collaboration skills.
  • Ability to effectively influence others in multiple groups and collaborate to achieve specific objectives
  • Ability to work independently and take action to achieve position goals and objectives
  • Other competencies; Drive for Results, Decision Making, Creativity, Strategic Thinking, Organizational Agility, and Performance Management
  • Eagerness and ability to take on specific additional responsibilities & projects during business peaks periods

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. Thanks to the addition of Kinect, Xbox 360 has also transformed social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a leading social entertainment network of nearly 35 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at

About Kinect

Kinect brings games and entertainment to life in extraordinary new ways without using a controller. Imagine controlling movies and music with the wave of a hand or the sound of your voice. With Kinect, technology evaporates, letting the natural magic in all of us shine. Kinect is also officially named as the fastest selling consumers electronics device by the Guiness Book of World Records

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on-demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 35 million people across 35 countries, Xbox LIVE, together with Xbox 360, provides you with instant access to the entertainment you want, shared with the people you care about, wherever you are. More information about Xbox LIVE can be found online at

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

For any other open job positions, just go HERE

E3 by the NUMBERS [infographic], via @davidmerzel’s BLOG

E3 is just done @ Los-Angeles. I was so happy to be there.
E3 is The Electronic Entertainment Expo. This is the premiere event of the year for everyone involved in the global interactive entertainment industry.

E3 Expo delivers an unmatched and highly qualified audience of developers, retail buyers, international and U.S.–based trade and consumer media, industry and investment analysts, venture capitalists and community influencers

These are the key players in the global interactive entertainment industry and this is your once-a-year chance to interact with them all, under one roof.

Let’s have a look at this infographic which comes back on key figures.

Click on the picture to enlarge

Source :

E3 2011 Microsoft PR Conference : key highlights.

Call of Duty: Modern Warfare 3 – Activision


Activision opened the show with the first gameplay footage of their newest release in their action packed franchise. As always, Xbox 360 owners will get all the content first for this game.

Make sure you ask Santa for this one!


Tomb Raider – Crystal Dynamics

Go on the adventure that made Lara Croft into the tomb raiding femme fatale we came to know. This game will bring more realism than ever before, watch your step, Lara is fragile and might just break something. Survive in hostile environments and find your way in dark places.

Electronic Arts


EA announced this year that their most successful EA Sports games would have Kinect integration. Fifa, Madden NFL and Tiger Woods PGA will now be controlled with the wave of a hand, or the kick of your feet.

Other than their sports series, EA also showed some new footage of Mass Effect 3, which will also have Kinect features.



Ubisoft took the stage this year at our keynote to present their Kinect integration for Ghost Recon; Future Soldier. In this game, you will be able to fully customize your weapons with the power of Kinect, it’s quite amazing, really!

Additionally, they announced that all of their Tom Clancy titles from now on will have some form of Kinect integration.


New dashboard experience and partnerships – Microsoft


Apart from games, we’ve also announced the new look and feel of the Xbox Dashboard, new features will be added such as Bing – which will allow you to search your console for the content you want. YouTube – To have your favorite video you would like to share with family and friends on your TV. UFC* – for all of you who like to play rough from time to time. And Live TV* – To watch the show you want, when you want.


Gears of War 3 – Epic Games / Microsoft Game Studios

Marcus Fenix is back and about to go out with a bang! This year, Epic games will bring us the final chapter in the Gears of War Saga. Cliff Bliszinski showed us new campaign footage his game together with rap icon Ice-T.

Run to the store as fast as you can and place your pre-order, you don’t want to miss out on this epic game!

Ryse – Crytek / Microsoft Game Studios


Last year we’ve teased you all with “Project Kingdoms”. This project now has a name; Ryse. You are a Roman gladiator and have to battle through enemies with the power of Kinect.

For this title we’ve partnered with Crytek who is renowned for their amazing graphics and physics. (Crysis, Far Cry, …)


Halo: Combat Evolved – Anniversary – 343 Industries / Microsoft Game Studios

To celebrate the 10th anniversary of Halo: Combat Evolved, we’ve decided to re-release the shooter that spawned an entire new generation of shooters. Experience Masterchief’s story like never before with new features, better graphics and online play!

Forza Motorsport 4 – Turn 10 / Microsoft Game Studios


Are you a car fanatic? Then this is something for you! Turn 10 promises us the best looking game for this year with a wide variety of manufacturers, TopGear integration, amazing online gameplay and the power of Kinect.

What are you waiting for? Start your engine!


Fable: The Journey – Lionhead studios / Microsoft Game studios

The world of Albion is in danger, and heroes are not born, they are made. Become a hero in the newest chapter in the Fable saga, and enjoy the world of Albion like never before thanks to the power of Kinect.

Disneyland Adventures – Frontier Games / Microsoft Game Studios


There is a little child in all of us, and whether you would like to awaken that child or play this game with your actual children, this  game will shower you with magic fairy dust and bring you to the enchanting world of Disneyland.

Go on many different attractions and interact with your favorite Disney character. Anything is possible!


Kinect Star Wars – Lucasarts / Microsoft Game Studios

Step into the world of Star Wars with Kinect, play as a Jedi, eat Stormtroopers as a Rancor monster, fight of the empire in you X-wing or go into a podrace.

Kinect Star Wars is fun for everyone, thanks to a wide variety of game modes.

May the force be with you.

Sesame Street: Once upon a monster -  Telltale games


Education made fun, thanks to the crew of sesame Street, learn to count with Elmo and overcome your fear of monsters with the Cookiemonster, This game will entertain the smallest gamers among us with an endless amount of fun.

…and cookies!


Kinect Funlabs – Good Science / Microsoft Game Studios

Always wanted to experiment with the technology behind Kinect? Then this is your chance, play around with Kinect Funlabs and amaze your friends when you scan your favorite toy and use it on your Xbox 360. Take pictures of yourself and experiment in a 3D world, want to know more? Then power up your Xbox 360 and have a go! Funlabs is available today!

Kinect Sports Season Two – Rare ltd / Microsoft Game Studios


The best-selling game for Kinect gets a sequel, Kinect Sports Two is more than 6 new sports, and it’s twice the fun with improved Kinect tracking, more fun activities and the sports you’ve been asking for!

If you liked Kinect Sports, you’ll love season two!


Dance Central 2 – Harmonix / Microsoft Game Studios

Can’t stop your feet when you hear a tune you like? Than this is what you’ve been waiting for, Dance Central 2 is better than ever with versus mode, over 40 tracks in the box and the possibility to transfer all of you Dance Central 1 songs and download content to this new version.

Halo 4 – 343 Industries / Microsoft Game Studios


Master chief is back! And will be ready to save us and the rest of the universe yet again holiday 2012!

*Content may be limited by country or license.

Thanks Guy Spaey for this summary !

EA Press Conference @ E3 2011, Los Angeles, via @davidmerzel’s BLOG

Electronic Arts began their keynote by enthusiastically stating how they don’t have “random celebrity guests” but only games.

Take-out and key demos / trailers from this EA Press Conference @ E3 2011 (Los-Angeles)

Mass Effect 3 dated, March 6th, 2012.

Need For Speed: The Run announced. There are out-of-car gameplay segments.

The Sims Social announced.  Play out Facebook events in the Sims.

New game: Kingdoms of Amalur: Reckoning; medieval action game

Battlefield 3 multiplayer trailer and single player tank section showcased. Beta dated: September 2011. Battlefield 3 dated: October 25