Facebook & Skype “Get Married” Delivering Video Chatting [video], via @davidmerzel’s BLOG

Facebook has announced a partnership with Skype to add video chat to the social networking site.

This is not the first time Facebook and Skype have teamed up – they already share some instant messaging tools.

Skype is in the process of being bought by Microsoft, which is a major shareholder in Facebook.

The new video-call service was launched by Facebook founder Mark Zuckerberg, who also revealed that the site now had more than 750 million users.

However, he said that the total number of active users was no longer a useful measure of the site’s success.

Instead, the amount of sharing – of photographs, videos and web links – was a better indication of how people engaged with the site, explained Mr Zuckerberg.

Mr Zuckerberg said that it was likely that other “premium” Skype functions would be added in future.

Industry analysts welcomed the announcement.

“Advertisers love anything that keeps users on Facebook for longer and that is something Facebook has been brilliant at – keeping people engaged with the platform for increasingly longer periods of time,” Susan Etlinger of the Altimeter Group told BBC News.

“It stands to reason that the longer you are on Facebook, the happier advertisers will be.”

In California, Skype chief executive Tony Bates welcomed the partnership, calling it a “long-term relationship” that could benefit both companies.

“The two companies built these products separately and independently over a number of months but they will be compared directly,” said Ben Parr, editor-at-large of social media blog Mashable.com.

“They are going to be in more heated competition in the next year or so and you are going to hear a lot about who is going to win the social networking war – how does Google catch up, how does Facebook respond. This story isn’t going away.”

The 2011 Geosocial Universe [Infographic], via @davidmerzel’s BLOG

Here’s a quick rundown of who’s running the galaxy in 2011:

· Mobile: 5.3 billion mobile devices are used worldwide—that’s 77% of the world’s population

· Smartphones: 21.8% of all mobile devices are smartphones. Nokia is still leading this business.

· Skype: Mobile usage continues to increase thanks to Skype’s wise investment in apps and a mobile platform

· Facebook: Now tops 629 million registered users with almost 250 million people accessing the site via mobile

· Qzone: China’s version of Facebook, Qzone, is experiencing supernova-like growth with 480 million registered users

· Twitter: Broke the 200 million registered user mark with nearly 40% of people tweeting via mobile

· Email: Hotmail still dominates email

· Yelp: Yelp is topping 50 million unique visitors per month. Its move to team up with OpenTable earlier this year will only increase its relevancy

· Foursquare and Gowalla: These geosocial specialists are still growing, but growth seems to be slowing down a bit

Source : http://socialtimes.com/files/2011/05/jess3_3-981×1024.jpg

5 Scientifically Proven Ways to Get More Followers [Infographic], via @davidmerzel’s BLOG

Interesting tips on how to get more followers.

 

Source : http://danzarrella.com/followersinfographic.jpg

1. Show Us Who You Are

When you sign up for Twitter, you’re asked to provide 3 pieces of personal information: a bio, a homepage link and a picture. So show us who you are.

2. Stop Talking About Yourself

Imagine meeting someone at a cocktail party who did nothing but talk about themselves all night long. Would you want to listen to them for very long? Want more followers ? Stop talking about yourself.

3. Don’t Just Converse

When you look at the average reply percentage of folks with over 1,000 followers and compare it to the reply percentage of users with less than 1,000 followers what you find is interesting. Users with lots of followers respond much less frequently. The effect is the same when you compare users with more than 1,000,000 followers with those that have less.

4. Identify Yourself Authoritatively

Twitter accounts that use the word “guru” tend to have 100 more followers than the average Twitter account.

Now, I don’t think the takeaway here should be to call yourself a guru at every opportunity, but if you look at the rest of the words on the list, you should realize that you need to identify yourself authoritatively

5. Don’t be a Debbie Downer

Negative remarks include things like sadness, aggression, negative emotions and feelings, and morbid comments. If you want more followers, cheer up!

You think Twitter is a waste of Time ! The 5 Stages of Getting Twitter. via @davidmerzel’s BLOG

Intersting reading from http://www.mediabistro.com/alltwitter/getting-twitter_b9660

The concept of ‘getting Twitter’ is important.

There are still billions of people out there who don’t understand what Twitter is, don’t care what Twitter is, or, worse, both.

It’s the evolution that these individuals go through that you can read in this article.

Stage 1 – Denial (“Twitter is a waste of time.”)

Denial is the first thing that most people feel about Twitter. They’ve decided that it isn’t for them. They’re far too busy, and Twitter is a waste of time. They’re already on Facebook, after all – and they hate that, too. And look what happened to Myspace. Why make the effort?

Stage 2 – Anger (“Why would I care about what people are having for breakfast?”)

Twitter, Twitter, Twitter. That’s all the newspapers ever talk about! Who cares what some celebrity said to another on Twitter? Who cares what people are tweeting about when American Idol and The X Factor are on? Who cares about these super-injunctions? Who cares that Twitter broke the news before anybody else (and that several people took on-the-scene photos, too)? Twitter, Twitter, Twitter – enough already!

Stage 3 – Bargaining (“I’m only signing up because my friends are on there.”)

Finally, they cave, and begrudgingly open an account, mostly to appease friends, or perhaps because Twitter is being mentioned a lot where they work. Yeah, I’m on Twitter, they say. Often they’re very active for 24-72 hours. And then completely ignore it for the next few weeks.

Stage 4 – Depression (“It doesn’t make any sense.”)

For many this is the worst stage. They’ve finally made the effort and signed up, and now all their fears are confirmed. They were right – Twitter isn’t for them. There’s nothing to see or do. It’s like talking into a vacuum. Who are these people following me? Why are these people following me? Who should I be following? Where are my friends? Who cares what I have to say? How come I can only write tweets about what I’m eating for breakfast? What the heck is a hashtag!?

Stage 5 – Acceptance (“I get it!”)

Many people don’t get to this stage, abandoning their Twitter accounts somewhere between bargaining and depression. But for those that do it’s totally worth it. They keep plugging away, keep reading, keep learning, keep asking questions and keep doing it. Suddenly, the light bulb goes on. Nobody can tell you what Twitter is, because Twitter isn’t any one thing. You have to find out for yourself. Then, suddenly, it’s your Twitter. You own it. You shape it. And you get it. And baby, it’s a beautiful moment. And often those who were the most resistant, and the most critical, become the biggest evangelists.

I’ve seen this process repeated again and again by friends, family, colleagues and clients. It isn’t always in this exact order – sometimes denial and anger swap places, and sometimes the depression stage is skipped entirely – but more often than not this is exactly how it goes whenever somebody walks the path from Twitter dismisser to Twitter critic to Twitter devotee. And then they go on to play a crucial role in making believers of other cynics, too.

What’s the VALUE of the Largest Social Media Companies ? [infographic] @davidmerzel BLOG

What the Largest Social Media Companies Are Worth :

  • In 2010, LinkedIn made about $200 million in sales. In 2011, its stock price suggests a market cap of $9 billion. Trading at 45 times its revenue makes LinkedIn the highest price-revenue ratio of any stock in the world, said Espen Robak, president of the firm Pluris Valuation Advisors.
  • Facebook is expecting a $100 billion valuation by IPO in 2012.
  • Twitter has the highest current revenue-valuation ratio.
  • What kind of wild valuation multiples could we see from the next batch of upstarts?
  • The cool chart below* answers that question.