8 criteria for Facebook page success as part of a larger report by the research gods over at Altimeter
Here-below, a great infographic created by JESS3
You will learn that in 2011, the average user is 38 years old (so five years more than in 2008) and has 229 friends, 7% he never met .
But we also know that 26% of users like at least one status /day, or that 15% of the members update their status every day.
Interesting infographic showing the Growth of Social Media.
Click on the picture here-below to enlarge.
Facebook has announced a partnership with Skype to add video chat to the social networking site.
This is not the first time Facebook and Skype have teamed up – they already share some instant messaging tools.
Skype is in the process of being bought by Microsoft, which is a major shareholder in Facebook.
The new video-call service was launched by Facebook founder Mark Zuckerberg, who also revealed that the site now had more than 750 million users.
However, he said that the total number of active users was no longer a useful measure of the site’s success.
Instead, the amount of sharing – of photographs, videos and web links – was a better indication of how people engaged with the site, explained Mr Zuckerberg.
Mr Zuckerberg said that it was likely that other “premium” Skype functions would be added in future.
Industry analysts welcomed the announcement.
“Advertisers love anything that keeps users on Facebook for longer and that is something Facebook has been brilliant at – keeping people engaged with the platform for increasingly longer periods of time,” Susan Etlinger of the Altimeter Group told BBC News.
“It stands to reason that the longer you are on Facebook, the happier advertisers will be.”
In California, Skype chief executive Tony Bates welcomed the partnership, calling it a “long-term relationship” that could benefit both companies.
“The two companies built these products separately and independently over a number of months but they will be compared directly,” said Ben Parr, editor-at-large of social media blog Mashable.com.
“They are going to be in more heated competition in the next year or so and you are going to hear a lot about who is going to win the social networking war – how does Google catch up, how does Facebook respond. This story isn’t going away.”
Here’s a quick rundown of who’s running the galaxy in 2011:
· Mobile: 5.3 billion mobile devices are used worldwide—that’s 77% of the world’s population
· Smartphones: 21.8% of all mobile devices are smartphones. Nokia is still leading this business.
· Skype: Mobile usage continues to increase thanks to Skype’s wise investment in apps and a mobile platform
· Facebook: Now tops 629 million registered users with almost 250 million people accessing the site via mobile
· Qzone: China’s version of Facebook, Qzone, is experiencing supernova-like growth with 480 million registered users
· Twitter: Broke the 200 million registered user mark with nearly 40% of people tweeting via mobile
· Email: Hotmail still dominates email
· Yelp: Yelp is topping 50 million unique visitors per month. Its move to team up with OpenTable earlier this year will only increase its relevancy
· Foursquare and Gowalla: These geosocial specialists are still growing, but growth seems to be slowing down a bit
Your will read in this interesting presentation that there are 5 Key Success Metrics on Facebook:
1. Daily engagement rate
2. Daily page activity
3. Page growth rate
4. Page views & Active users
5. External growth metrics
We are in a world where the storytelling has never been as important.
Because, the consumers (or partners) decide, thru their conversations, if your brand / product / service is cool or boring.
If you have a simple and great storytelling (meaning your meet a real need or solve a real issue), the consumers (or partners) will e your best ambassador / fan and will convey your message !
In this context, this is key to first listen to your audience and then to create real engagement and conversation.
Once you’ve listened and understood the real consumer needs, It’s p-to you to build a compelling storytelling.
Go to the link here-below to discover a very cool infographic on how to build storytelling.
The infographic here-below, shows the different platforms used by the consumers to have conversation and/or share something (movies, music, pictures, …).