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Social Media Marketing : Why is it so important ? [slides], via @davidmerzel’s BLOG

Very simple & good presentation on Social Media.

Interesting take-away :

  • Social Media Marketing Enables Others to Advocate for Your Business Through Compelling Content.
  • Social Media is Like a Cocktail Party: Listen Then Respond.
  • Facebook Fan Pages Let Businesses Interact with Customers and Prospects.
  • Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.

A New TREND : the Food Photography [INFOGRAPHIC]

A new TREND : the Food Photography

  • A lot of people go online to talk about the sandwich they just ate. But they’re not just talking about it, they’re photographing it.
  • Why? In many cases, people are documenting their lives — or at least the gustatory portion of it.
  • Sometimes, it’s to celebrate the completion of a dish or a special occasion.
  • Some folks are photographing “food art.”
  • At least once a month, 52% of people take photos with their mobile phones.
  • Another 19% upload those photos to the web.
  • Reasoning that marketers should pay more attention to such nonverbal web communication, interactive agency 360i recently did a deep dive into the data and found a few constants.
  • Only 10% of hundreds of photos that 360i analyzed for this infographic included human beings.
  • It’s rare to see any brand mention — that happened just 12% of the time.
  • So, there is huge opportunity for brands.
  • If you’re a marketer who’s hungry for new insights, this might be a good place to dig in.

source : http://8.mshcdn.com/wp-content/uploads/2011/05/Foodtrends-Infographic-Mashable.jpg

The Art of Conversation [infographic]

We are in a world where the storytelling has never been as important.
Why?
Because, the consumers (or partners) decide, thru their conversations, if your brand / product / service is cool or boring.
If you have a simple and great storytelling (meaning your meet a real need or solve a real issue), the consumers (or partners) will e your best ambassador / fan and will convey your message !

In this context, this is key to first listen to your audience and then to create real engagement and conversation.

Once you’ve listened and understood the real consumer needs, It’s p-to you to build a compelling storytelling.
Go to the link here-below to discover a very cool infographic on how to build storytelling.
https://davidmerzel.wordpress.com/2011/05/02/the-art-of-storytelling/

The infographic here-below, shows the different platforms used by the consumers to have conversation and/or share something (movies, music, pictures, …).

What Brand Marketers Expect from Social Media Followers ?

 

 
How much is a brand fan worth? It’s a question some social media marketers have been asking for a while, but research suggests many are moving on from the search for a hard number.

According to a July 2010 survey of social media marketers by Millward Brown and Dynamic Logic, the most valuable aspects of social media brand fans go beyond anything with an immediate monetary value. Increased short-term and long-term spend on the brand were the bottom two results.

At the top of the list were the fan’s value as a source of insight and increased loyalty overall.

Advocacy and engagement were also important to at least three-quarters of respondents.

Value of a Facebook Fan According to Marketers Worldwide, July 2010 (% of respondents)

 

This suggests that, despite the real need for return on social media marketing investments, marketers are largely not worrying about putting an exact dollar value on each Facebook fan or Twitter follower—as if such an amount could be accurate. And they are keeping in mind some of the less-obvious qualities of brand fans, like as a source of market research.

Still, these soft metrics can leave marketers unsure about their returns. Half of respondents to the Millward Brown/Dynamic Logic survey were uncertain about how much they were getting out of their investment in a social media fan base.

Social Media Fan ROI According to Marketers Worldwide, July 2010 (% of respondents)

 

Less than a quarter thought ROI was good. Difficulties with these measures mean some marketers are still not trying to answer the question.

“The business question always comes up, but nobody can figure this out,” Maria Yap, director of product management at Abobe, told eMarketer about proving ROI for the company’s Facebook page. “For me, it’s about the value to the customer. I understand why companies want to focus on the business goals, but I put that aside. Let’s experiment. Let’s see what being here brings.”

Source : http://www.emarketer.com/(S(11mw24yzti5qds55cu4tijfi))/Article.aspx?R=1008319