#Kinect got the FUN AWARD Price 2 times in a ROW in Belgium, via @davidmerzel’s BLOG.

Kinect Games got the FUN AWARD Price 2 times in a ROW, in Belgium.

Great recognition from the cnsumers and A big thank to my TEAM to make this happen !!!

Game Sports 2 for Kinect / Xbox 360 has been recognized as prefered game by kids from 4 years old.

Watch these video to discover Game Sports 2 for Kinect / Xbox 360.

More info on this award HERE

If you want to know more on Games coming this holiday Season, just click HERE

What Kinect Games will come very SOON ? Watch this video.



Discover the World of (serious) Video Games on RTL “Tout s’explique” [video], @davidmerzel’s BLOG

Take a look at this extract “Tout s’explique” special Video Game (15th Sept 2011)

You will discover new applications on KINECT and specially the First Medical Kinect Serious Games, which is really important for me.

Regarding this First Medical Kinect Serious Games (called R.O.G.E R)  developped in collaboration with Fishing Cactus & Erasme Hospital, you will find more info HERE.

Are you a WHITE belt or BLACK belt Marketer ? [slides], via @davidmerzel’s BLOG

Discover a new approach based on my own experience as marketer and in martial art.

Thanks to this innovative approach, I’ve been nominated Marketer of the Year. Just Click here_below to access the voting page.

Vote for Me on


The spirit in Close Contact Marketing is basic: Treating your consumer with respect is the best way to win their heart.

Applying the Close Contact Marketing technical I have developed within my team has been very succesful, for the launch of Kinect in Belgium.

I want to share with you the approach that leads Belgium to be that successful.

The close contact Marketing is based on the following belief: once you convince the consumer, he becomes your best ambassador.

Close contact marketing has its roots in eastern values of the martial arts such as karate: respect and direct involvement are part of it.
Its six rules are symbolized by belts of the sport that I practice so much.

Let me introduce these to you:

  • Rule #1 : Engage Personally

Involve yourself personally as a Marketeer. Make your hands dirty, talk, surf, have a dialogue with journalists, retailers, consumers and colleagues. This rule seems obvious. Those who experienced it know it’s not.

For the launch of Kinect, we decided to invite journalists, retailers, consumers and bloggers to come and test this new stuff in a friendly atmosphere. The Kinect Loft has been created to enhance the networking with influencers.

  •  Rule #2 : Trying is Believing.

Set up an authentic, winsome experience on your products.

More than seven thousand people tried out the Kinect, including the Kinect Loft (see below in the slide share the LOFT)  in Brussels, as the device was not launched yet.

  • Rule #3 : Invite Influencers Generously

Take the time to discuss with influencers as they carry on your message.

Journalists, bloggers, retails partners deliver your message to an audience. The Kinect Loft has been on its way, in a mobile version, within the retail field and events for consumers. The commitment level was so high; the content was shared on Facebook, Twitter and over 350 blogs in Belgium.

  • Rule #4 : Enchant the Masses

Find the best way to enchant the audience, focusing on spending that much money on advertising .

In Belgium, Kinect has spread its words in more than 36 newspapers and magazines, 6 radio show s, 18 TV shows .

  • Rule #5 : Share Close Contact Marketing

I share my passion for marketing, social media , new technologies

I’m having a leadership position throughout a blog who made more than one hundred thousand visits over the past year. Thanks to the comments on the blog and on social networks, I’m aware of the reactions of the target audience. The key audience at the Kinect launching was families and the most important move was to keep a strong image towards the communities of players within our core audiences. I have shared my passion and vision of marketing in universities (ULB, VUB, IHECS, KDG Antwerp, KH Leuven) and professional organizations (BMMA, IAB, BetaGroup). I met by then more than two thousand people that year and I really enjoyed that !

  • Rule #6 : Improve Society

The boundaries of your job are not settled by your products, as a Marketeer you obviously have a role to play in society.

With the help of Fishing Cactus, a Belgian company based in Mons, and the Erasme Hospital, Microsoft has developed revalidation softwares for the Kinect platform for people suffering from brain damage. Kinect gives the patients the ability of visualize daily tasks, and teaches them how to improve their lives . As a candidate of Marketeer of the year, I know that less is more.

You can learn more from this approach here-below.

You Feedback is Welcome !

Have you GREAT IDEAS with KINECT ? Official Kinect Developer Kit is now available for download ! via @davidmerzel’s BLOG


When we launched Kinect last year it was greeted with amazing enthusiasm by consumers, resulting in sales of over 10m units at last count – and a place in the Guinness World Book of Records as the fastest selling consumer electronics device of all time. Another community greeted Kinect with just as much enthusiasm – developers. Developers, developers, developers – they took to Kinect in an instant, surprising Microsoft with the breadth of their imagination.

As of 16th of June, the SDK is officially available for download

– at no cost – from Microsoft Research. It provides access to Kinect’s “raw sensor streams” – which means developers can work with the high speed skeletal tracking capabilities, depth sensor, color camera sensor and the microphone array. Oh and over 100 pages of high quality documentation and sample code to demonstrate how to use the sensor.

Channel 9 is running a 4 hour live broadcast today with in depth sessions on how to program on Windows using the SDK and under cover of darkness they have been running a Code Camp here on Microsoft Campus for the last 24 hours. They invited a select group of 50 developers to our HQ to see what they could create in just one day with access to the SDK. (see video here-below)

Source : http://blogs.technet.com/b/next/archive/2011/06/16/official-kinect-developer-kit-now-available-for-download.aspx

EA Press Conference @ E3 2011, Los Angeles, via @davidmerzel’s BLOG

Electronic Arts began their keynote by enthusiastically stating how they don’t have “random celebrity guests” but only games.

Take-out and key demos / trailers from this EA Press Conference @ E3 2011 (Los-Angeles)

Mass Effect 3 dated, March 6th, 2012.

Need For Speed: The Run announced. There are out-of-car gameplay segments.

The Sims Social announced.  Play out Facebook events in the Sims.

New game: Kingdoms of Amalur: Reckoning; medieval action game

Battlefield 3 multiplayer trailer and single player tank section showcased. Beta dated: September 2011. Battlefield 3 dated: October 25