3 Word of mouth tips for retailers., via @davidmerzel’s BLOG

 
 
Interesting reading from gaspedal : “3 Word of mouth tips for retailers”Whether you’re a one-location store or a national retail chain, you can have amazing word of mouth. How to get started:

1. Give them something to share
Never let a customer walk out the door without offering them something to share. Think practical — like coupons, catalogs, and samples. But also try the fun stuff, like stickers, posters, pins, and buttons.

2. Give them a reason to bring a friend
You’re doing all that work to get a customer in the door — with just a little more effort, maybe you could get their friends too. Events like REI’s evening and weekend classes or the group rides that local Harley-Davidson dealerships coordinate are great at this. And don’t forget the classics — things like group discounts and multiple coupons that have to be used at the same time.

3. Give them the chance to leave a review
Too often the only way for a customer to leave feedback for a retailer is to go online and post a negative review. Head off that negative word of mouth and encourage more happy customers to leave reviews by making it really easy. Give out lots of feedback and comment forms — and don’t forget that checkbox that says, “Yes, I give permission to use my comments in your marketing materials.”

3 Most stupid Tips, you can do to a customer !

very good article (Blog by Scott R. Sheaffer) on  the most stupid thinks you can do to a customer

Sales Tips Blog by Scott R. Sheaffer

– Threatening To Escalate

– Making The Buyer Feel Stupid

– Questions With An Agenda

To sum-up Finesse is the art of delicacy, subtlety and skill.

As sales professionals, we undoubtedly need to ask customers tough questions and sometimes make them a little uncomfortable to move the sales cycle forward.

If we’re smart and want results, we’ll do it with finesse.

So, Never put a customer in a situation where they feel they’ve been backed into a corner. You’ll always lose.