Personal Branding 2.0 [slideshare], via @davidmerzel’s BLOG

Today, I had the chance to participate to a conference organized by STIMA (Stichting Marketing) : Tweet your Career !

Take a look at the slide share here-below with 9 basics steps for your Personal Branding.

So, are you are a white belt or black belt in Personal Branding ?


9 basic steps for your Personal Branding, via @davidmerzel’s BLOG

Next 24 April, I have the chance to participate to a conference organized by STIMA  :  Tweet your Career !   More info HERE

Are you are a white belt or black belt in Personal Branding ?  Take a look at the slide share here-below and also 9 basics steps I’ve seen on 

I hope to see you at the conference organized by STIMA. More info HERE

Top 10 Personal Branding Quotes from People Who Made It, via @davidmerzel’s BLOG

Tomorrow 20th of Feb, I’ll give a presentation on personal branding for ICF (International Coach Federation)

The question I will raise is “Are you white or black belt in personal branding ?” You want to join ? More info HERE

I’ll try to make the link between marketing / branding for real products / services and personal branding. I believe that the most important think is to be authentic. That’s also the case for real brands for which I’ve developped an approach called “close contact marketing” inspired by KARATE I practice. Here-below, 6 rules of close contact marketing and also the Slideshare.

Here’s a list of Personal Branding quotes NOT from the usual suspects of Personal Branding experts but from people who have achieved remarkable things and built up great brands (source : I’ve found this interesting stuff thanks to

1. “Your Brand is What People Say About You When You’re Not in the Room”

Jeff Bezos, Founder of Amazon

2. “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

Tom Peters in Fast Company
3. “Your premium brand had better be delivering something special, or it’s not going to get the business.”

Warren Buffett, Investor and philantropist

4. “Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”

Tim Ferriss, Author of the 4-Hour Work Week

5. “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”

Sir Richard Branson, CEO Virgin

6. “It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.”

Gary Vaynerchuk, Author of Crush it!

7. “If I lost control of the business I’d lose myself–or at least the ability to be myself. Owning myself is a way to be myself.”

Oprah Winfrey, Television mogul

8. “Life isn’t about finding yourself. Life is about creating yourself.”

George Bernhard Shaw, Author

9. “Too many people overvalue what they are not and undervalue what they are.”

Malcolm Forbes, Publisher

10. “Be Yourself, Everyone Else is Already Taken”.

Oscar Wilde, Author and Playwright

Are you white or Black Belt for your Personal Branding ? via @davidmerzel’s BLOG

Next Monday 20th of Feb, I will give a conference on this subject at International Coach Federation (click here-below for more)

Some principles of this approach, directly inspired by Karate that I practice (more on close contact marketing HERE)

Close Contact Marketing Approach used for the launch of KINECT. See Slideshare here-below.