A New TREND : the Food Photography [INFOGRAPHIC]

A new TREND : the Food Photography

  • A lot of people go online to talk about the sandwich they just ate. But they’re not just talking about it, they’re photographing it.
  • Why? In many cases, people are documenting their lives — or at least the gustatory portion of it.
  • Sometimes, it’s to celebrate the completion of a dish or a special occasion.
  • Some folks are photographing “food art.”
  • At least once a month, 52% of people take photos with their mobile phones.
  • Another 19% upload those photos to the web.
  • Reasoning that marketers should pay more attention to such nonverbal web communication, interactive agency 360i recently did a deep dive into the data and found a few constants.
  • Only 10% of hundreds of photos that 360i analyzed for this infographic included human beings.
  • It’s rare to see any brand mention — that happened just 12% of the time.
  • So, there is huge opportunity for brands.
  • If you’re a marketer who’s hungry for new insights, this might be a good place to dig in.

source : http://8.mshcdn.com/wp-content/uploads/2011/05/Foodtrends-Infographic-Mashable.jpg

The Art of Conversation [infographic]

We are in a world where the storytelling has never been as important.
Because, the consumers (or partners) decide, thru their conversations, if your brand / product / service is cool or boring.
If you have a simple and great storytelling (meaning your meet a real need or solve a real issue), the consumers (or partners) will e your best ambassador / fan and will convey your message !

In this context, this is key to first listen to your audience and then to create real engagement and conversation.

Once you’ve listened and understood the real consumer needs, It’s p-to you to build a compelling storytelling.
Go to the link here-below to discover a very cool infographic on how to build storytelling.

The infographic here-below, shows the different platforms used by the consumers to have conversation and/or share something (movies, music, pictures, …).

Social Media Strategy In Four Steps, via @davidmerzel’s BLOG

Interesting reading in Social Media Explore. Here-below, my take-away

Properly preparing a social media strategy, including goals and measurement, will ensure you get the most out of your program.

Taking a simple four-step approach to prepare for the launch of a successful social media program can ensure that you’re set up to interact in social media venues before you get started. This process includes:

  • Step1 : Identifying your goals

Just a few examples of your social media program’s goals are reaching new customers, capturing leads, increasing sales, and establishing your brand so as to build loyalty.

Each goal will help you to choose which social media platforms and audiences are the best fit for your efforts, and will allow you to set realistic and measurable metrics for the program.

 If your company is trying a social media program for the first time and you have limited resources, starting with one or two key goals, measuring the effectiveness of your efforts, and then increasing your commitment once the initial program is established will be a more measured and more successful approach.

  • Step2 : Finding your audience

Each social channel has different types of audiences, and each one is used in different ways for different purposes.

If you’re looking to build a group of brand supporters, Facebook could be the best choice.

If you’re looking to reach potential customers who have never heard of you, or to become a thought leader in a particular industry, Twitter might be the better option.

If you’re hoping to use social media for something like recruiting, a combination of Twitter and LinkedIn could be your best bet. 

  • Step3 : Setting your key performance indicators

Start by looking at some of the things that can be measured on each platform:

  • Blog traffic
  • Twitter followers
  • Retweets of your content
  • Interactions on Twitter
  • LinkedIn group members
  • Blog comments
  • Independent shares of your content
  • Trackbacks to your blog

While there are a lot of metrics that can be measured, remember that this is a benchmark. You’ll need to customize your goals and measurement tools depending on what you want to get out of your social media program. 

  • Step4 : Scheduling and resource management

 This stage is about setting timelines and determining how you’re going to staff and support your ongoing social media program.

 Source : http://www.socialmediaexplorer.com/social-media-marketing/social-media-strategy-in-four-steps/

Microsoft Bing Controls 30% Of Search Market [STATS]

  • Microsoft has secured 30% of the search market, largely at Google’s expense, according to data from Experian Hitwise.
  • The new March numbers claim that Microsoft achieved 30.01% of the U.S. search market share in March — 14.32% from Bing.com and 15.69% from Yahoo Search, which Bing now powers. T
  • he growth was pretty evenly distributed as well: Bing.com’s search market share grew by 6% from February while Yahoo search grew by 5%.
  • Google, on the other hand, now controls 64.42% of the U.S. search market compared with its 66.69% share in February.
  • Google’s market share is down 10% from August 2010, when it owned 71.59% of the search market. August was the first month Yahoo Search was powered by Bing, and since then, both search engines have grown. This is especially true for Bing.com, which only had 9.87% of the market in August.
  • One of the reasons why Yahoo and Bing may be gaining on Google is that users are apparently achieving more success out of Bing-powered search: 81.14% of Yahoo Search users and 80.32% of Bing.com users clicked on a search result and visited a website.
  • Google, on the other hand, only achieves a 65.91% success rate, according to Experian Hitwise’s numbers.

Source : http://mashable.com/2011/04/11/bing-google-stats/