Today, I had the opportunity and the pleasure to present my perspective on Marketing, during Broward Leadership Lunch of Entrepreneurs’ Organization South Florida.
I ‘ve shared The “Close Contact Marketing” that I’ve developed. Close Contact Marketing is based on the following belief: once you convince the consumer, he becomes your best ambassador. Close contact marketing has its roots in eastern values of the martial arts such as karate : respect and direct involvement are part of it. Its six rules are symbolized by belts of the sport that I practice so much.
You will find here below the presentation.
The world is changing very fast and the impact of new technologies is key on the world of tomorrow and the skill needed tto succeed. In just six years time, the skills you’ll be looking for in star employees will be vastly different from those ideal in today’s workers. As social technologies play a more important role in value creation, skills such as social intelligence and new media literacy, will probably become increasingly important for workers. The infographic below from Top Ten Online Colleges shows which capabilities will be most valued by 2020.
Axe’s “Make Love, Not War” ad, which features fictional heads of state and soldiers setting aside their weaponry for their paramours, is the most viewed and most shared 2014 Super Bowl ad or teaser so far, netting 3.4 million YouTube views and 20,000 shares at the time of writing.
I love it for the.
Congrats to Unilever [my previous employer] for this great advertising.
The commercial titled HOOVER DAM was done by Leo Burnett advertising agency for Tampax in United States.