About

David Merzel
Latin America Office Consumer & Small Business Lead, at Microsoft (Miami / Fort Lauderdale Area, USA)

Graduate from Solvay Business School (1996)

15+ years experience in the consumer / retail industry in multiple Sales & Marketing roles, countries (USA, Latin America, Belgium) and levels in both FMCG (Unilever) and Consumer Electronics (Microsoft) 
Broad knowledge in running a business (full P&L and general management) ; particularly interested in managing and developing people ;  launching and building major brands ; expertise in retail / distribution / consumer marketing / category management / channel marketing ; deep understanding of technological  and consumer trends,

6 Years Experience @ Microsoft, 10 Years Experience @ Unilever in Marketing / Sales (FMCG)
Marketer of the Year Nominee 2011, Top Sub Award Microsoft 2009

David is currently Latin American Regional lead for Microsoft Office business in Consumer and Small Business.  He is based in Miami / Fort Lauderdale. He has full P&L responsibility across the region, and is responsible to define, evolve and achieve ambitious growth goals and plans across different segments (Retail, OEM, Distribution, SMB).

Before moving to the US, David was Country Manager for the Entertainment & Devices Division at Microsoft Belgium, for 5 years. This division is responsible to market and to sell all the Microsoft products & solutions directly dedicated to the consumer through the Retail channel.

Before joining Microsoft, David worked for Unilever during more than 10 Years. At Unilever, he held various positions in departments in charge of sales and marketing (mainly trade and brand marketing). David was also responsible for the launch of the brand Bertolli in Belgium.

Prior to joining Unilever, David has launched, with a partner, a new company importing and distributing disposable items for hospitals (MZ Distribution). This was an opportunity to contribute to the creation and the development of a new company, and to learn on all key aspects from a start-up (sales, marketing, finance and logistics).

Specialties:B to C / FMCG / Consumer Marketing.
Category Management.
B to B Marketing.

During his free time, David loves spending time with his wife and twins, doing sport (karate and boxing), blogging with the consumers (visit : https://davidmerzel.wordpress.com), getting inspiration from great reading, and of course laughing with his friends.

5 thoughts on “About

  1. Hi David,

    Hope you are doing well.We are looking for a business opportunity with MicroSoft Gaming Software in India.As you must be aware that Indian Gaming Market is growing at good pace we are also keen to have business in that vast market.Kindly let me know contact details of the concerned person to have a detailed discussion of the business plan.

    Amit chakarvarty
    +91 9930266890

    Regards

  2. Hi David,

    I know you write a lot on different games for the xbox and I agree with your recent article about the xbox games being better. However, I thought it would be fun and different to have a behind the scenes article on what it takes to interest a PC Gamer in a new system. Boxing Clever helped to build a gamer brand from the ground up. How does a new PC gaming system break into the crowded gaming community? That is what DogHouse Systems asked themselves when trying to brand their computer hardware. The engineers came up with the perfect machine that isn’t tweaked, juiced or over-clocked but now what. How do they market their machine? They decided to have advertising agency, Boxing Clever come up their branding from logo to website and more.

    The guys at Boxing Clever became WoW nuts, logging some serious hours with the Alea lacta Est guild. They even played WoW dungeons and raids on the weekends and in the end, their branding campaign for DogHouse Systems proved to paid off. Within nine months, Boxing Clever helped DogHouse Systems concept, produce and unveil their new company and brand, from the new website to product photography, support materials, packaging, a web banner advertising campaign and merchandise.

    Using “The Instance” Podcast as a launch platform, Boxing Clever and DogHouse Systems were able to unleash the hype of the company’s new gaming systems into a very crowded technology world. Within minutes of the launch announcement on “The Instance,” Doghouse Systems had enough pre-orders to cover the cost of the brand identity and web site design created by Boxing Clever. And with a successful pre-holiday launch, DogHouse Systems was solidified overnight as a premier provider of high-end gaming consoles.

    Please let me know if you have any additional questions or if you would like to know more information.

    http://www.boxing-clever.com
    http://www.doghousesystems.com

    Best,
    Justin

  3. Pingback: Vote for David Merzel, Marketer of the YEAR 2011, via @davidmerzel’s BLOG « David Merzel's BLOG

  4. Pingback: Vote for David Merzel as Marketer of the YEAR 2011, in Belgium, @davidmerzel’s BLOG #xbox #microsoft « David Merzel's BLOG

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