How SMB’s Play an Essential Role in the Big Brand Game [Infographic]


Here-below, a very interesting study done by the CMO Council and Penton

Some interesting learnings

  • 60% of marketers are allocating up to 40% of their marketing budgets to SMB market penetration and development
  • 6% of marketers say their organizations are extremely effective at determining a clear return on their SMB marketing investments
  • Only 8% of respondents say that they have a 360-degree view of their SMB customers.
  • Although 50% of marketers surveyed say they have good transactional, behavioral, and customer support data, 21% of respondents say that their customer data is in silos.
  • 39% of marketers just have basic contact details—without detailed profiles.

How to do experience, from your side, Marketing to SMB customers ?

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