The role of Color in Marketing in 1 picture.


Color is a form of non-verbal communication and an important part of our daily lives.
Color affects our moods and feelings, and research suggests that it has a physical effect as well, influencing the hormones that control our emotions.
Applying color theory is one of the most powerful methods of creating customer appeal.

This infographic from Logo Company looks at the color choices used by major brands. Do you want your customers to feel that you’re trustworthy and dependable like Facebook, Twitter, and LinkedIn? Blue might be a good choice.
What about giving visitors a sense of youth, excitement, or boldness like Coca-Cola or Virgin ? Red may be for you.

One thought on “The role of Color in Marketing in 1 picture.

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