Do the consumers trust advertising ?

•Only 10% of consumers trust advertising.
•Between 85% and 90% of consumers don’t trust posts by companies or brands on social networking sites.
•Branded mobile apps are almost worthless in terms of consumer engagement with only 10% to 12% of consumers saying they trust the information given there.
•Emails from companies and brands are only trusted by 11% of Europeans and 18% of Americans.
•Europeans trust all brand communications less than Americans.



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