Culture Cookies

Getting a job is no easy feat, and we all know we’re supposed to seriously prepare for the interviews. All you have to do is google to find myriad lists with practice interview questions and tips on how to answer them. And while certain industries have specific additions to the interview process (e.g. case questions or take home tests), it’s true that there’s a pretty standard set of questions that tend to float up.

Which is exactly why Heineken decided to take a rather unique approach. Faced with an internship opening in its Amsterdam office, Heineken knew that asking all the same questions would just get them all the same answers. So they concocted a rather odd series of “tests” to give the candidates that called on their character and personality more than their ability to recite their greatest weakness. And then they produced an ad of sorts based on…

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