Already 1 year ago …

Microsoft BeLux

Every year the business magazine Trends awards the best marketeer in Belgium the title Marketeer of the Year.This year is the first time that, among the final candidates, a Microsoft colleagues has been nominated. This means that Microsoft products really have become familiar in all households.

David Merzel is the country manager of Microsoft BeLux, responsible for Xbox and hardware products.He has been selected thanks to the way he put the Kinext console for Xbox 360 into the market last year.

His successful campaign was based on his approach he calls “Close Contact Marketing.” Respect and direct engagement are the key fundamentals to win the attention and the hearts of your consumers. Six rules apply in this marketing style:

  1. Engage directly with your clients, journalists, retailers..
  2. Create an authentic experience of your products
  3. Take the time to set up a dialogue with influencers like journalists and bloggers to reach your…

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