Electronic Arts began their keynote by enthusiastically stating how they don’t have “random celebrity guests” but only games.
Take-out and key demos / trailers from this EA Press Conference @ E3 2011 (Los-Angeles)
Mass Effect 3 dated, March 6th, 2012.
Need For Speed: The Run announced. There are out-of-car gameplay segments.
The Sims Social announced. Play out Facebook events in the Sims.
New game: Kingdoms of Amalur: Reckoning; medieval action game
Battlefield 3 multiplayer trailer and single player tank section showcased. Beta dated: September 2011. Battlefield 3 dated: October 25