You think Twitter is a waste of Time ! The 5 Stages of Getting Twitter. via @davidmerzel’s BLOG

Intersting reading from

The concept of ‘getting Twitter’ is important.

There are still billions of people out there who don’t understand what Twitter is, don’t care what Twitter is, or, worse, both.

It’s the evolution that these individuals go through that you can read in this article.

Stage 1 – Denial (“Twitter is a waste of time.”)

Denial is the first thing that most people feel about Twitter. They’ve decided that it isn’t for them. They’re far too busy, and Twitter is a waste of time. They’re already on Facebook, after all – and they hate that, too. And look what happened to Myspace. Why make the effort?

Stage 2 – Anger (“Why would I care about what people are having for breakfast?”)

Twitter, Twitter, Twitter. That’s all the newspapers ever talk about! Who cares what some celebrity said to another on Twitter? Who cares what people are tweeting about when American Idol and The X Factor are on? Who cares about these super-injunctions? Who cares that Twitter broke the news before anybody else (and that several people took on-the-scene photos, too)? Twitter, Twitter, Twitter – enough already!

Stage 3 – Bargaining (“I’m only signing up because my friends are on there.”)

Finally, they cave, and begrudgingly open an account, mostly to appease friends, or perhaps because Twitter is being mentioned a lot where they work. Yeah, I’m on Twitter, they say. Often they’re very active for 24-72 hours. And then completely ignore it for the next few weeks.

Stage 4 – Depression (“It doesn’t make any sense.”)

For many this is the worst stage. They’ve finally made the effort and signed up, and now all their fears are confirmed. They were right – Twitter isn’t for them. There’s nothing to see or do. It’s like talking into a vacuum. Who are these people following me? Why are these people following me? Who should I be following? Where are my friends? Who cares what I have to say? How come I can only write tweets about what I’m eating for breakfast? What the heck is a hashtag!?

Stage 5 – Acceptance (“I get it!”)

Many people don’t get to this stage, abandoning their Twitter accounts somewhere between bargaining and depression. But for those that do it’s totally worth it. They keep plugging away, keep reading, keep learning, keep asking questions and keep doing it. Suddenly, the light bulb goes on. Nobody can tell you what Twitter is, because Twitter isn’t any one thing. You have to find out for yourself. Then, suddenly, it’s your Twitter. You own it. You shape it. And you get it. And baby, it’s a beautiful moment. And often those who were the most resistant, and the most critical, become the biggest evangelists.

I’ve seen this process repeated again and again by friends, family, colleagues and clients. It isn’t always in this exact order – sometimes denial and anger swap places, and sometimes the depression stage is skipped entirely – but more often than not this is exactly how it goes whenever somebody walks the path from Twitter dismisser to Twitter critic to Twitter devotee. And then they go on to play a crucial role in making believers of other cynics, too.


3 thoughts on “You think Twitter is a waste of Time ! The 5 Stages of Getting Twitter. via @davidmerzel’s BLOG

  1. I understand you set out to just provide us, the readers, with the 5-stage evolution, but once you get it how does one stay above the fray and break through the noise on twitter?

    Twitter is now a narcissist’s playground — of sorts. When twitter was the best place to reach masses of people in a mobile forum then twitter was “worth it.” However, the noise is so great it’s more important to know __WHY__ we need to “get” twitter … 🙂

    just sayin’ …

    Thanks for the post!!!

  2. In reaction to Steve, luckily you can be selective. What I don’t get is the urge to follow hundreds of twitter accounts. That way, the noise becomes very loud indeed. I am not interested in hundreds of followers either. It is nice to get to share your views and opinions with a few people around the globe. What other medium would give you that extraordinary opportunity?

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