A New TREND : the Food Photography [INFOGRAPHIC]


A new TREND : the Food Photography

  • A lot of people go online to talk about the sandwich they just ate. But they’re not just talking about it, they’re photographing it.
  • Why? In many cases, people are documenting their lives — or at least the gustatory portion of it.
  • Sometimes, it’s to celebrate the completion of a dish or a special occasion.
  • Some folks are photographing “food art.”
  • At least once a month, 52% of people take photos with their mobile phones.
  • Another 19% upload those photos to the web.
  • Reasoning that marketers should pay more attention to such nonverbal web communication, interactive agency 360i recently did a deep dive into the data and found a few constants.
  • Only 10% of hundreds of photos that 360i analyzed for this infographic included human beings.
  • It’s rare to see any brand mention — that happened just 12% of the time.
  • So, there is huge opportunity for brands.
  • If you’re a marketer who’s hungry for new insights, this might be a good place to dig in.

source : http://8.mshcdn.com/wp-content/uploads/2011/05/Foodtrends-Infographic-Mashable.jpg

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