You don’t need to be on # Facebook, and you don’t need a # Twitter account.

While I can appreciate the enthusiasm that usually comes with the conversation, I can't help but cringe when I hear community bank and credit union marketers tell us that they're working on developing a Facebook page or Twitter account.  Sure, we've seen examples of how these kinds of initiatives have helped some institutions connect with members of their communities.  But too often, there's no strategy driving the decision to use these two platf … Read More

via market insights insider


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