Are you growing or NOT ? Check out the Nielsen Figures across Europe.


A good reading in Nielsen Wire regarding Nominal Growth in Europe. This is based on FMCG products tracked by Nielsen, in Europe.

As you can see on the chart here-below, 

  • Nominal growth has remained stable around 3% for four consecutive quarters.
  • The fourth quarter of 2009 has shown nominal growth at 2.9%, once again outperforming the United States which ended the year with a 0.6% nominal growth rate.

As the chart below demonstrates,

  • The leading Western European growth countries in fourth quarter 2009 were  Turkey, Norway, the United Kingdom, Poland, Sweden, France, Austria, the Netherlands, Belgium, Spain and Switzerland.
  • Deflation held at the -5% level in Slovakia, Finland and Portugal.
  • Volume growth is accelerating in Austria, Finland, France, Ireland, Norway, Spain and Turkey.
  • The Big 5 European economies (France, Germany, Italy, Spain, United Kingdom) ended the year at various stages of recovery. France and Spain recorded solid volume improvements while Germany and Italy stayed close to the zero line.

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