Turn the ordinary into the extrodinary !


In the flight from Amsterdam to Seattle, I have discovered a good book from Mark Sanborn, called the Fred Factor.

Good book as food for thought

Is your professional commitment wavering?

Do you just want to get the job done and go home?

Find fresh energy and creativity for your life and work by imitating the example of Sanborn’s postman, “Fred.”
Four principles will help you make a difference every day, excel in your career, and make your daily life extraordinary.

The Four Principles of The Fred Factor

  • Everyone makes a difference.
    The only question at the end of the day is “What kind of difference did you make?”
  • Everything is built on relationships.
    Go beyond simply interacting with customers and colleagues to build relationships.
  • You must continually create value for others, and it doesn’t have to cost a penny.
    You can replace money with imagination. The objective is to outthink your competition rather than outspend them.
  • You can reinvent yourself regularly.
    No matter what job you hold, what industry you work in or where you live in the world, you wake up every morning “tabula rasa,” with a blank slate, and you can make your business and your life anything you choose.

Take a look at the video here-below. Mark Sanborn gives you an introduction of FRED

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