Burger King Japan selling Windows 7 burgers

Microsoft has taken the unusual step of promoting Windows 7 in Japan with Burger King’s launch of a Windows 7 Whopper. Fitting in with the software theme, the burger stacks seven patties in an otherwise normal Whopper and measures 5.1 inches tall. It also has an appropriate 777 yen ($8.53) price.


windows7whopper-lgBurger King Japan selling Windows 7 burgers

The stunt isn’t unique for Microsoft’s Windows 7 launch, which in the run-up to Thursday’s introduction has repeated the “seven” theme in multiple publicity events; it launched a giveaway of the new OS for every resident of the Dutch village of Zevenhuizen (“Seven Houses”) and decorated parts of the Spanish village Sietes (“Sevens”) in Windows-themed colors. The campaign contrasts sharply against the more traditional ads of Vista and earlier Windows releases, highlighting Microsoft’s desire to turn around its public image.

In North America, most of the developer’s less conventional advertising has centered around promoting Windows 7 house parties and its first retail stores.

To make a short tour on Windows 7, click HERE.


One thought on “Burger King Japan selling Windows 7 burgers

  1. Pingback: A short tour on Windows 7. « Davidmerzel's Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s