Interesting Interview of Steve Ballmer regarding the 3 screen strategy:
On Microsoft’s “three screens and the cloud” strategy: Ballmer says it’s a “fundamental shift in the computing paradigm.” He added “We used to talk about mainframe computer, mini computer, PC computing, client server computing, graphical computing, the internet; I think this notion of three screens and a cloud, multiple devices that are all important, the cloud not just as a point of delivery of individual applications, but really as a new platform, a scale-out, very manageable platform that has services that span security contacts, I think it’s a big deal.”
He also says that Microsoft obviously won’t be the only player in the new market, and joked that some people “for whatever crazy reasons don’t want to be on windows, might want to be on linux:”
Ballmer: Now in our own case, you know we’re going to try to share technologies, so that we get kind of synergy from a developers perspective. Windows on the phone, you know, Windows PCs controlling TVs, the Windows PC of course itself, Windows Azure in the cloud, so we have a lot of work that’s trying to share technology, but obviously you don’t want exactly the same experience on a little screen and a very big screen and a mid-size screen.
– On Why Microsoft won’t build a branded phone, as they have with the Zune and Xbox: Smart phones, like desktop and laptop computers and televisions, are “non-niche devices,” which he defines as 300 million or more units per year. These markets are large enough that there will be multiple manufacturers, and it’s unlikely that any single vertical vendor will dominate the market. It makes sense, he says, for Microsoft to be a vendor of the platform and services for these types of devices. So, don’t expect a Microsoft branded phone.
Take a look also at this VIDEO