Blog Archives
5 Twitter Tips to Give Your Content More Exposure, @davidmerzel’s BLOG
Use the following 5 tips to help give your content more exposure on Twitter
1. Schedule Tweets
- Scheduling tweets and updates is a fantastic way to make sure you are getting valuable content out to your audience around the clock — even when you’re sleeping!
- Using third-party tools like MarketMeSuite allows you to schedule your tweets for specific dates and times.
- This can help you stay on top of your social media content promotion.
- Scheduling tweets can also be helpful if your business extends to a global audience.
- Bufferapp.com recently published a study that showed carefully selected times for scheduling tweets increased click rates by 200%.
- Use TweetWhen.com to help you determine the best times to tweet.
2. Analyze Your Data
- There is no better way of knowing whether your tweets are being read than by analyzing your data.
- Use a third-party application to monitor your Twitter presence and understand how people are engaging with your tweets.
- You can determine if your tweets are getting seen and provoking conversations and discussions.
- Is one type of tweet getting retweeted or generating more clicks and discussion than others?
- To track a particular marketing campaign you’re running, create and promote a particular hashtag. Using hashtags allows tweets about a particular subject to be more searchable by users.
- After the campaign is over, marketers can search for the hashtag and identify how effective it was in promoting the campaign and generating more tweets.
- Monitoring your retweets is also a very effective way to see not only who has read your tweets, but also who found them interesting enough to retweet them.
3. Connect Your Blog to Your Twitter Account
- Connecting your blog’s RSS feed to your Twitter account will allow your Twitter followers to receive tweets about your newest blog content automatically.
- These feeds encourage maximum exposure and save you the time of manually promoting your blog content to your Twitter followers.
- Just be sure your Twitter feed doesn’t turn into an automated stream with no Twitter interaction.
- Participate in the conversation that evolves from the content you’re tweeting, and always make sure your Twitter account is about more than just content promotion.
4. Tweet Questions
- By tweeting questions, you’ll be inviting followers and other Twitter users to interact, converse, and engage with you and your brand.
- The more engaging and valuable you make your Twitter stream, the more followers you’ll generate.
- Something as simple and easy as asking “What do you think of ABC?” or adding, “We would love to know your thoughts about XYZ” at the end of an update will encourage responses.
- Conversely, remember that if someone asks you a question in real life, you tend to respond it automatically. Think like a human being when you tweet, and be responsive, too.
5. Be Personal, React, and Engage!
- It’s extremely important to make sure your followers know there is a real human behind your tweet.
- If you tweet like a robot with no level of personal engagement with your audience, your Twitter account will look like spam, and your followers will get bored with your messages.
- Use personal touches in your tweets now and then.
- As long as you keep your Twitter stream relevant and valuable over all, there’s nothing wrong with tweeting things like, “What a lovely day here in the office!” or “Happy Friday — hope you’re all well!”
- The more you engage with your followers on a personal level, the more they’ll understand you care about, and the more willing they’ll be to connect with you and build a relationship.
- As a result, they’ll grow to trust you, listen to what you have to say, and be more receptive to your marketing messages.
The original post is written by Nikki Peters, community manager of MarketMeSuite.
You think Twitter is a waste of Time ! The 5 Stages of Getting Twitter. via @davidmerzel’s BLOG
Intersting reading from http://www.mediabistro.com/alltwitter/getting-twitter_b9660
The concept of ‘getting Twitter’ is important.
There are still billions of people out there who don’t understand what Twitter is, don’t care what Twitter is, or, worse, both.
It’s the evolution that these individuals go through that you can read in this article.
Stage 1 – Denial (“Twitter is a waste of time.”)
Denial is the first thing that most people feel about Twitter. They’ve decided that it isn’t for them. They’re far too busy, and Twitter is a waste of time. They’re already on Facebook, after all – and they hate that, too. And look what happened to Myspace. Why make the effort?
Stage 2 – Anger (“Why would I care about what people are having for breakfast?”)
Twitter, Twitter, Twitter. That’s all the newspapers ever talk about! Who cares what some celebrity said to another on Twitter? Who cares what people are tweeting about when American Idol and The X Factor are on? Who cares about these super-injunctions? Who cares that Twitter broke the news before anybody else (and that several people took on-the-scene photos, too)? Twitter, Twitter, Twitter – enough already!
Stage 3 – Bargaining (“I’m only signing up because my friends are on there.”)
Finally, they cave, and begrudgingly open an account, mostly to appease friends, or perhaps because Twitter is being mentioned a lot where they work. Yeah, I’m on Twitter, they say. Often they’re very active for 24-72 hours. And then completely ignore it for the next few weeks.
Stage 4 – Depression (“It doesn’t make any sense.”)
For many this is the worst stage. They’ve finally made the effort and signed up, and now all their fears are confirmed. They were right – Twitter isn’t for them. There’s nothing to see or do. It’s like talking into a vacuum. Who are these people following me? Why are these people following me? Who should I be following? Where are my friends? Who cares what I have to say? How come I can only write tweets about what I’m eating for breakfast? What the heck is a hashtag!?
Stage 5 – Acceptance (“I get it!”)
Many people don’t get to this stage, abandoning their Twitter accounts somewhere between bargaining and depression. But for those that do it’s totally worth it. They keep plugging away, keep reading, keep learning, keep asking questions and keep doing it. Suddenly, the light bulb goes on. Nobody can tell you what Twitter is, because Twitter isn’t any one thing. You have to find out for yourself. Then, suddenly, it’s your Twitter. You own it. You shape it. And you get it. And baby, it’s a beautiful moment. And often those who were the most resistant, and the most critical, become the biggest evangelists.
I’ve seen this process repeated again and again by friends, family, colleagues and clients. It isn’t always in this exact order – sometimes denial and anger swap places, and sometimes the depression stage is skipped entirely – but more often than not this is exactly how it goes whenever somebody walks the path from Twitter dismisser to Twitter critic to Twitter devotee. And then they go on to play a crucial role in making believers of other cynics, too.
The First Twitter Visualization : The Tweet-o-Meter [Infographic]
The tweet-o-meter was developed at the Centre for Advanced Spatial Analysis, at the University College London, as a way to visualize Twitter rates (tweets per minute) in major urban centers.
For more info, go here.
Who are the Most-Tweeted World Cup Teams ?
Below is the breakdown of the most-tweeted teams and players last week.
This has been compiled by Liz Pullen of What The Trend.
Based on Twitter Trends, it seems apparent that Portuguese forward Cristiano Ronaldo has become an international superstar.
The mention of many Brazilian players grabbed that team the number two spot this week.
Remember, these rankings are not about team and player abilities, but reflect an aggregation of hotly discussed topics related to them.
What is the impact of Twitter & Facebook on buying intention of a brand ?
Very interesting study done by Chadwick Martin Bailey and iModerate Research Technologies.
This study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend.
Some key-learning’s :
- The consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebbok.
- The consumers are 79% more likely to recommend their Twitter follows to a friend, and 60% more likely to do the same on Facebook.
- The mindshare that engaging those existing brand enthusiasts on social media sites creates, in turn keeping them active.
- Many consumers across a wide variety of demographics have negative perceptions of brands that aren’t using social media.
[via eMarketer] 
Great Video showing State of the Internet.
Cool video, posted by Jesse Thomas, on State of the Internet.
This video highlights some remarkable figures and visually depicts the Internet as we know it today.
This is amazing to see how fast it moves and how immersed web technologies have become in our everyday lives.
- There are 1.73 billion Internet users worldwide as of September 2009.
- There are 1.4 billion e-mail users worldwide, and on average we collectively send 247 billion e-mails per day. Unfortunately 200 billion of those are spam e-mailsAs of December 2009, there are 234 million websites.
- Facebook gets 260 billion pageviews per month, which equals 6 million page views per minute and 37.4 trillion pageviews in a year
- Facebook passing the 400 million user mark
- Twitter hitting 50 million tweets per day
- YouTube viewers watching 1 billion videos per day are impressive on their own, but what if we looked at Internet-related stats collectively?
How old is the average Twitter or Facebook user?
How old is the average Twitter or Facebook user?
What about all the other social network sites, like MySpace, LinkedIn, and so on?
How is age distributed across the millions and millions of social network users out there?
To find out, you will find here-below age statistics for 19 different social network sites.
For more details on this study, just click HERE
Some observations:
•The average social network user is 37 years old.
•LinkedIn, with its business focus, has an high average user age; 44.
•The average Twitter user is 39 years old.
•The average Facebook user is 38 years old.
Internet 2009 in numbers
Take a look at these numbers. This is really amazing !
This is clear, the world is changing fast.
- 90 trillion – The number of emails sent on the Internet in 2009.
- 247 billion – Average number of email messages per day.
- 81% – The percentage of emails that were spam.
- 234 million – The number of websites as of December 2009.
- 1.73 billion – Internet users worldwide (September 2009).
- 18% – Increase in Internet users since the previous year.
- 126 million – The number of blogs on the Internet (as tracked by BlogPulse).
- 84% – Percent of social network sites with more women than men.
- 27.3 million – Number of tweets on Twitter per day (November, 2009)
- 350 million – People on Facebook.
- 50% – Percentage of Facebook users that log in every day.
- 1 billion – The total number of videos YouTube serves in one day.
- 2.5 billion – Photos uploaded each month to Facebook.
To know more on this, just click HERE
Video on Demand, Facebook and Twitter are on Xbox 360.
Facebook and Twitter are Xbox Live
The new features are contributing to “turning Xbox and Live into this rich media portal that continuously surfaces the most engaging things to do in the living room.” he said.
This update brings social networking to the Xbox 360 with Twitter and Facebook support–in an interface that has been tailored for the console. Whitten said, “We look at things like Facebook and Twitter as amazing social experiences, but also entertainment. We didn’t want to copy and paste from the PC.”
Craig Davison, Director of Global Marketing for Xbox, pointed to Facebook as an important new feature, “People are going to gravitate to looking at photos on the TV.” Though over 300 million friend connections have happened on Live, that may just be the beginning–users will be able to convert Facebook friends to Xbox Live contacts. Whitten said, “It’s going to be great for current users, but it’s also great for new users who can see who is on Facebook and get their first 30 friends on Live.”
With the PS3 finally getting Netflix, Microsoft has stepped up its game with additional media. The Last.fm music streaming service has been added to Live and the service’s old video marketplace had been upgrade to a Zune marketplace with 1080p HD content that instantly streams. “If it takes longer to download a film, than to leave my house, rent a film, and watch it, then the promise of digital isn’t there,” Whitten said.
Each year there are new upgrades to the service, growing it from basic multi-player gaming to a media destination. Whitten said, “We run the business as three- and five-year plans mapped out, but we are constantly taking a look at what our users are doing or what is in the world to make it a more compelling experience.” And with each upgrade the service hits new milestones. Since the launch of the Avatars in last year’s update, members have switched their Avatar’s clothes nearly 150 million times, for more than 10 million hours in the Avatar editor. With the launch of 1 vs 100 this year, the live game show has had half a million contestants compete each week.
All in all, Xbox Live now has over 20 million active members, with 114% growth in the number of new members joining in 2009. Live users have made more than one billion downloads. “It’s about how we continue to push the definition of what living room entertainment is about,” Whitten said.
