Facebook has announced a partnership with Skype to add video chat to the social networking site.
This is not the first time Facebook and Skype have teamed up – they already share some instant messaging tools.
Skype is in the process of being bought by Microsoft, which is a major shareholder in Facebook.
The new video-call service was launched by Facebook founder Mark Zuckerberg, who also revealed that the site now had more than 750 million users.
However, he said that the total number of active users was no longer a useful measure of the site’s success.
Instead, the amount of sharing – of photographs, videos and web links – was a better indication of how people engaged with the site, explained Mr Zuckerberg.
Mr Zuckerberg said that it was likely that other “premium” Skype functions would be added in future.
Industry analysts welcomed the announcement.
“Advertisers love anything that keeps users on Facebook for longer and that is something Facebook has been brilliant at – keeping people engaged with the platform for increasingly longer periods of time,” Susan Etlinger of the Altimeter Group told BBC News.
“It stands to reason that the longer you are on Facebook, the happier advertisers will be.”
In California, Skype chief executive Tony Bates welcomed the partnership, calling it a “long-term relationship” that could benefit both companies.
“The two companies built these products separately and independently over a number of months but they will be compared directly,” said Ben Parr, editor-at-large of social media blog Mashable.com.
“They are going to be in more heated competition in the next year or so and you are going to hear a lot about who is going to win the social networking war – how does Google catch up, how does Facebook respond. This story isn’t going away.”
Here’s a quick rundown of who’s running the galaxy in 2011:
· Mobile: 5.3 billion mobile devices are used worldwide—that’s 77% of the world’s population
· Smartphones: 21.8% of all mobile devices are smartphones. Nokia is still leading this business.
· Skype: Mobile usage continues to increase thanks to Skype’s wise investment in apps and a mobile platform
· Facebook: Now tops 629 million registered users with almost 250 million people accessing the site via mobile
· Qzone: China’s version of Facebook, Qzone, is experiencing supernova-like growth with 480 million registered users
· Twitter: Broke the 200 million registered user mark with nearly 40% of people tweeting via mobile
· Email: Hotmail still dominates email
· Yelp: Yelp is topping 50 million unique visitors per month. Its move to team up with OpenTable earlier this year will only increase its relevancy
· Foursquare and Gowalla: These geosocial specialists are still growing, but growth seems to be slowing down a bit
Interesting tips on how to get more followers.
1. Show Us Who You Are
When you sign up for Twitter, you’re asked to provide 3 pieces of personal information: a bio, a homepage link and a picture. So show us who you are.
2. Stop Talking About Yourself
Imagine meeting someone at a cocktail party who did nothing but talk about themselves all night long. Would you want to listen to them for very long? Want more followers ? Stop talking about yourself.
3. Don’t Just Converse
When you look at the average reply percentage of folks with over 1,000 followers and compare it to the reply percentage of users with less than 1,000 followers what you find is interesting. Users with lots of followers respond much less frequently. The effect is the same when you compare users with more than 1,000,000 followers with those that have less.
4. Identify Yourself Authoritatively
Twitter accounts that use the word “guru” tend to have 100 more followers than the average Twitter account.
Now, I don’t think the takeaway here should be to call yourself a guru at every opportunity, but if you look at the rest of the words on the list, you should realize that you need to identify yourself authoritatively
5. Don’t be a Debbie Downer
Negative remarks include things like sadness, aggression, negative emotions and feelings, and morbid comments. If you want more followers, cheer up!
Intersting reading from http://www.mediabistro.com/alltwitter/getting-twitter_b9660
The concept of ‘getting Twitter’ is important.
There are still billions of people out there who don’t understand what Twitter is, don’t care what Twitter is, or, worse, both.
It’s the evolution that these individuals go through that you can read in this article.
Stage 1 – Denial (“Twitter is a waste of time.”)
Denial is the first thing that most people feel about Twitter. They’ve decided that it isn’t for them. They’re far too busy, and Twitter is a waste of time. They’re already on Facebook, after all – and they hate that, too. And look what happened to Myspace. Why make the effort?
Stage 2 – Anger (“Why would I care about what people are having for breakfast?”)
Twitter, Twitter, Twitter. That’s all the newspapers ever talk about! Who cares what some celebrity said to another on Twitter? Who cares what people are tweeting about when American Idol and The X Factor are on? Who cares about these super-injunctions? Who cares that Twitter broke the news before anybody else (and that several people took on-the-scene photos, too)? Twitter, Twitter, Twitter – enough already!
Stage 3 – Bargaining (“I’m only signing up because my friends are on there.”)
Finally, they cave, and begrudgingly open an account, mostly to appease friends, or perhaps because Twitter is being mentioned a lot where they work. Yeah, I’m on Twitter, they say. Often they’re very active for 24-72 hours. And then completely ignore it for the next few weeks.
Stage 4 – Depression (“It doesn’t make any sense.”)
For many this is the worst stage. They’ve finally made the effort and signed up, and now all their fears are confirmed. They were right – Twitter isn’t for them. There’s nothing to see or do. It’s like talking into a vacuum. Who are these people following me? Why are these people following me? Who should I be following? Where are my friends? Who cares what I have to say? How come I can only write tweets about what I’m eating for breakfast? What the heck is a hashtag!?
Stage 5 – Acceptance (“I get it!”)
Many people don’t get to this stage, abandoning their Twitter accounts somewhere between bargaining and depression. But for those that do it’s totally worth it. They keep plugging away, keep reading, keep learning, keep asking questions and keep doing it. Suddenly, the light bulb goes on. Nobody can tell you what Twitter is, because Twitter isn’t any one thing. You have to find out for yourself. Then, suddenly, it’s your Twitter. You own it. You shape it. And you get it. And baby, it’s a beautiful moment. And often those who were the most resistant, and the most critical, become the biggest evangelists.
I’ve seen this process repeated again and again by friends, family, colleagues and clients. It isn’t always in this exact order – sometimes denial and anger swap places, and sometimes the depression stage is skipped entirely – but more often than not this is exactly how it goes whenever somebody walks the path from Twitter dismisser to Twitter critic to Twitter devotee. And then they go on to play a crucial role in making believers of other cynics, too.
Your will read in this interesting presentation that there are 5 Key Success Metrics on Facebook:
1. Daily engagement rate
2. Daily page activity
3. Page growth rate
4. Page views & Active users
5. External growth metrics
This infographic explains what is the network effect and how is social networking more powerful.
Click on the infographic to enlarge.
What the Largest Social Media Companies Are Worth :
- In 2010, LinkedIn made about $200 million in sales. In 2011, its stock price suggests a market cap of $9 billion. Trading at 45 times its revenue makes LinkedIn the highest price-revenue ratio of any stock in the world, said Espen Robak, president of the firm Pluris Valuation Advisors.
- Facebook is expecting a $100 billion valuation by IPO in 2012.
- Twitter has the highest current revenue-valuation ratio.
- What kind of wild valuation multiples could we see from the next batch of upstarts?
- The cool chart below* answers that question.
Great presentation showing 3 Trends To Watch in 2011
- Group Messaging
- Gamification Grows
- Brands Get Personal
- Interesting Slides on Gamification.
- What is gamiﬁcaon ?
- Gamiﬁcaon is the process of incorporing game play elements into non-‐gaming applications such as products, services, websites, in order to drive parcipation, engagement & loyalty.
- Gamiﬁcaon is all about engagement and improving user experience with a product or service.
- Even banal everyday activties which can be low on engagement and experience such as going to school, exercising, taking your medicine and doing housework has recently been gamiﬁed.
Very simple & good presentation on Social Media.
Interesting take-away :
- Social Media Marketing Enables Others to Advocate for Your Business Through Compelling Content.
- Social Media is Like a Cocktail Party: Listen Then Respond.
- Facebook Fan Pages Let Businesses Interact with Customers and Prospects.
- Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
A new TREND : the Food Photography
- A lot of people go online to talk about the sandwich they just ate. But they’re not just talking about it, they’re photographing it.
- Why? In many cases, people are documenting their lives — or at least the gustatory portion of it.
- Sometimes, it’s to celebrate the completion of a dish or a special occasion.
- Some folks are photographing “food art.”
- At least once a month, 52% of people take photos with their mobile phones.
- Another 19% upload those photos to the web.
- Reasoning that marketers should pay more attention to such nonverbal web communication, interactive agency 360i recently did a deep dive into the data and found a few constants.
- Only 10% of hundreds of photos that 360i analyzed for this infographic included human beings.
- It’s rare to see any brand mention — that happened just 12% of the time.
- So, there is huge opportunity for brands.
- If you’re a marketer who’s hungry for new insights, this might be a good place to dig in.
We are in a world where the storytelling has never been as important.
Because, the consumers (or partners) decide, thru their conversations, if your brand / product / service is cool or boring.
If you have a simple and great storytelling (meaning your meet a real need or solve a real issue), the consumers (or partners) will e your best ambassador / fan and will convey your message !
In this context, this is key to first listen to your audience and then to create real engagement and conversation.
Once you’ve listened and understood the real consumer needs, It’s p-to you to build a compelling storytelling.
Go to the link here-below to discover a very cool infographic on how to build storytelling.
The infographic here-below, shows the different platforms used by the consumers to have conversation and/or share something (movies, music, pictures, …).
Interesting reading in Social Media Explore. Here-below, my take-away
Properly preparing a social media strategy, including goals and measurement, will ensure you get the most out of your program.
Taking a simple four-step approach to prepare for the launch of a successful social media program can ensure that you’re set up to interact in social media venues before you get started. This process includes:
Step1 : Identifying your goals
Just a few examples of your social media program’s goals are reaching new customers, capturing leads, increasing sales, and establishing your brand so as to build loyalty.
Each goal will help you to choose which social media platforms and audiences are the best fit for your efforts, and will allow you to set realistic and measurable metrics for the program.
If your company is trying a social media program for the first time and you have limited resources, starting with one or two key goals, measuring the effectiveness of your efforts, and then increasing your commitment once the initial program is established will be a more measured and more successful approach.
Step2 : Finding your audience
Each social channel has different types of audiences, and each one is used in different ways for different purposes.
If you’re looking to build a group of brand supporters, Facebook could be the best choice.
If you’re looking to reach potential customers who have never heard of you, or to become a thought leader in a particular industry, Twitter might be the better option.
If you’re hoping to use social media for something like recruiting, a combination of Twitter and LinkedIn could be your best bet.
Step3 : Setting your key performance indicators
Start by looking at some of the things that can be measured on each platform:
- Blog traffic
- Twitter followers
- Retweets of your content
- Interactions on Twitter
- LinkedIn group members
- Blog comments
- Independent shares of your content
- Trackbacks to your blog
While there are a lot of metrics that can be measured, remember that this is a benchmark. You’ll need to customize your goals and measurement tools depending on what you want to get out of your social media program.
Step4 : Scheduling and resource management
This stage is about setting timelines and determining how you’re going to staff and support your ongoing social media program.
Interesting stuff from Endelman Digital.
The original data is from ComScore
According to a July 2010 survey of social media marketers by Millward Brown and Dynamic Logic, the most valuable aspects of social media brand fans go beyond anything with an immediate monetary value. Increased short-term and long-term spend on the brand were the bottom two results.
At the top of the list were the fan’s value as a source of insight and increased loyalty overall.
Advocacy and engagement were also important to at least three-quarters of respondents.
This suggests that, despite the real need for return on social media marketing investments, marketers are largely not worrying about putting an exact dollar value on each Facebook fan or Twitter follower—as if such an amount could be accurate. And they are keeping in mind some of the less-obvious qualities of brand fans, like as a source of market research.
Still, these soft metrics can leave marketers unsure about their returns. Half of respondents to the Millward Brown/Dynamic Logic survey were uncertain about how much they were getting out of their investment in a social media fan base.
Less than a quarter thought ROI was good. Difficulties with these measures mean some marketers are still not trying to answer the question.
“The business question always comes up, but nobody can figure this out,” Maria Yap, director of product management at Abobe, told eMarketer about proving ROI for the company’s Facebook page. “For me, it’s about the value to the customer. I understand why companies want to focus on the business goals, but I put that aside. Let’s experiment. Let’s see what being here brings.”