What type of Social Media Addict are you ?
It’s particularly fascinating to see how different types of retailers are using different networks based on their business and audience – for instance, the craft retailer Michael’s taking advantage of the visual nature of its product selection on the visually driven Pinterest.
8 criteria for Facebook page success as part of a larger report by the research gods over at Altimeter
The consumer uses social media to search for information before purchasing a product or service.
He read the opinions of other consumers, check the comments on a well or solicit its virtual network etc …
You manage a business ? Do you know that some channels are more suitable than others for social influence and this depends on the product category you sell?
That’s what I propose you to discover through the study of M Booth and Beyond, for which 1500 consumers were questioned about the products they were looking on the Internet and the channels they had chosen to find .
You will learn for example that the channels that have the most influence on the social consumer are:
- the results of search engines,
- newspaper articles,
- comparative online ads.
However, according to the results of this study, if you sell electronics (as I do by the way), you should focus on the following channels in descending order: the comparison sites, the sites of your company, news articles and blog entries.
The results in full via this infographic:
I must say that I’ve never met an agency presenting an approach regarding the way to measure results & ROI of Social Media.
This infographic is a good summary of 5 steps to measure results of your Social Media strategy.
Use the following 5 tips to help give your content more exposure on Twitter
1. Schedule Tweets
- Scheduling tweets and updates is a fantastic way to make sure you are getting valuable content out to your audience around the clock — even when you’re sleeping!
- Using third-party tools like MarketMeSuite allows you to schedule your tweets for specific dates and times.
- This can help you stay on top of your social media content promotion.
- Scheduling tweets can also be helpful if your business extends to a global audience.
- Bufferapp.com recently published a study that showed carefully selected times for scheduling tweets increased click rates by 200%.
- Use TweetWhen.com to help you determine the best times to tweet.
2. Analyze Your Data
- There is no better way of knowing whether your tweets are being read than by analyzing your data.
- Use a third-party application to monitor your Twitter presence and understand how people are engaging with your tweets.
- You can determine if your tweets are getting seen and provoking conversations and discussions.
- Is one type of tweet getting retweeted or generating more clicks and discussion than others?
- To track a particular marketing campaign you’re running, create and promote a particular hashtag. Using hashtags allows tweets about a particular subject to be more searchable by users.
- After the campaign is over, marketers can search for the hashtag and identify how effective it was in promoting the campaign and generating more tweets.
- Monitoring your retweets is also a very effective way to see not only who has read your tweets, but also who found them interesting enough to retweet them.
3. Connect Your Blog to Your Twitter Account
- Connecting your blog’s RSS feed to your Twitter account will allow your Twitter followers to receive tweets about your newest blog content automatically.
- These feeds encourage maximum exposure and save you the time of manually promoting your blog content to your Twitter followers.
- Just be sure your Twitter feed doesn’t turn into an automated stream with no Twitter interaction.
- Participate in the conversation that evolves from the content you’re tweeting, and always make sure your Twitter account is about more than just content promotion.
4. Tweet Questions
- By tweeting questions, you’ll be inviting followers and other Twitter users to interact, converse, and engage with you and your brand.
- The more engaging and valuable you make your Twitter stream, the more followers you’ll generate.
- Something as simple and easy as asking “What do you think of ABC?” or adding, “We would love to know your thoughts about XYZ” at the end of an update will encourage responses.
- Conversely, remember that if someone asks you a question in real life, you tend to respond it automatically. Think like a human being when you tweet, and be responsive, too.
5. Be Personal, React, and Engage!
- It’s extremely important to make sure your followers know there is a real human behind your tweet.
- If you tweet like a robot with no level of personal engagement with your audience, your Twitter account will look like spam, and your followers will get bored with your messages.
- Use personal touches in your tweets now and then.
- As long as you keep your Twitter stream relevant and valuable over all, there’s nothing wrong with tweeting things like, “What a lovely day here in the office!” or “Happy Friday — hope you’re all well!”
- The more you engage with your followers on a personal level, the more they’ll understand you care about, and the more willing they’ll be to connect with you and build a relationship.
- As a result, they’ll grow to trust you, listen to what you have to say, and be more receptive to your marketing messages.
The original post is written by Nikki Peters, community manager of MarketMeSuite.
Excellent article posted by Scott Williams.
Scott started his article by claiming that :
- The World Of Social Media is booming.
- There are over 220 million bloggers, 700 million Facebook users, 175 million Twitter
- Users and 34% of these folks post opinions about products and brands.
- Research shows 78% of consumers trust peer recommendations and only 14% trust advertisements.
I feel this is really amazing.
On-top of that, one of the problem with social media is that many companies don’t have a clear understanding of how to leverage social media for their business.
Here-below, a summary of these 7 Ways Businesses Should Leverage Social Media, explained by Scott Williams
1. Develop A Plan
- Develop a plan that starts with the end result in mind.
- Do you have a desire to promote offers, promotions and coupons?
- Are you going to make Social Media the main communication hub for your customers, how are you co-branding your social media platform with your existing brand.
2. Know Your Voice
- If you are speaking on behalf of your Organization, make sure that you speak from that voice.
- Businesses tend to confuse or overlap the voice of their personal brand with their business brand.
- An easy solution to make sure your business voice is the one speaking is to ask this question before posting — If my company could tweet or post, would they share this?
3. Be Social
- The most important thing about social media is the social part and not the media.
- If you look @Starbucks Twitter streams, they are always interacting with customers and people.
- Be Social, Be Accessible, Be Social, Be Relevant, Be Social, Be Authentic, Be Social, Be Real, Be Social, Be about Your Brand, Be Social, Be Entertaining, Be Social and did I mention BE SOCIAL!
- 78% of customers trust peer recommendations drives home the importance of being social.
- People are more likely to trust and promote brands they feel connected to. Be Social!
4. Make A Name For Yourself
- Make sure that your Twitter and Facebook names are simple, easy to remember and relevant to your company
- Make a name for your company by being active in the world of social media.
- Familiarizing yourself with the 111 Twitter Tools will help you to become efficient at making a name for yourself.
5. Make Your Profile Work
- Make sure your Twitter and Facebook profile represent your company.
- If your business is a coffee shop be sure to have your logo as your profile pic and not your personal glamour shot.
- Check out my 6 Ways To Make Your Twitter Profile Work.
6. Have a Primary Social Media Application
- The cool thing about the success of Twitter is that Facebook and Twitter have become kissing cousins.
- There are many applications that automate the connection of the two platforms.
- It is great for a business to encourage their customers to connect with them on multiple Social Media medians; however having one or the other as a primary helps with clarity.
7. Make It Fun
- No matter the strategy you choose, make it fun for your customers.
- Fun, engaging, enlightening… should be the words your customers use to describe your social media presence.
- This isn’t necesarrily “crack jokes” fun, but it’s definitely not blah blah blah boring.
The Social Media Brandsphere is a handy tool that breaks down the division of media opportunities for marketing professionals.
The infographic goes beyond the standard opportunities of Paid, Owned, and Earned Media (P.O.E.M.) and includes the more recent strategies of Promoted and Shared to create a complete picture of the opportunities available to engage audiences.
In any given network, brands can invest in digital assets that span five media landscapes:
1. Paid: Digital advertising, banners, adwords, overlays
2. Owned: Created assets, custom content
3. Earned: Brand-related conversations and user-generated content
Any combination of the five media strategies defines a new Brandsphere where organizations can capture attention, steer online experiences, spark conversations and word of mouth can help customers address challenges or create new opportunities.
To visualize the model that reflects the state of new media, Brian Solis partnered with JESS3.
Interesting infographic showing the Growth of Social Media.
Click on the picture here-below to enlarge.
Facebook has announced a partnership with Skype to add video chat to the social networking site.
This is not the first time Facebook and Skype have teamed up – they already share some instant messaging tools.
Skype is in the process of being bought by Microsoft, which is a major shareholder in Facebook.
The new video-call service was launched by Facebook founder Mark Zuckerberg, who also revealed that the site now had more than 750 million users.
However, he said that the total number of active users was no longer a useful measure of the site’s success.
Instead, the amount of sharing – of photographs, videos and web links – was a better indication of how people engaged with the site, explained Mr Zuckerberg.
Mr Zuckerberg said that it was likely that other “premium” Skype functions would be added in future.
Industry analysts welcomed the announcement.
“Advertisers love anything that keeps users on Facebook for longer and that is something Facebook has been brilliant at – keeping people engaged with the platform for increasingly longer periods of time,” Susan Etlinger of the Altimeter Group told BBC News.
“It stands to reason that the longer you are on Facebook, the happier advertisers will be.”
In California, Skype chief executive Tony Bates welcomed the partnership, calling it a “long-term relationship” that could benefit both companies.
“The two companies built these products separately and independently over a number of months but they will be compared directly,” said Ben Parr, editor-at-large of social media blog Mashable.com.
“They are going to be in more heated competition in the next year or so and you are going to hear a lot about who is going to win the social networking war – how does Google catch up, how does Facebook respond. This story isn’t going away.”
Here’s a quick rundown of who’s running the galaxy in 2011:
· Mobile: 5.3 billion mobile devices are used worldwide—that’s 77% of the world’s population
· Smartphones: 21.8% of all mobile devices are smartphones. Nokia is still leading this business.
· Skype: Mobile usage continues to increase thanks to Skype’s wise investment in apps and a mobile platform
· Facebook: Now tops 629 million registered users with almost 250 million people accessing the site via mobile
· Qzone: China’s version of Facebook, Qzone, is experiencing supernova-like growth with 480 million registered users
· Twitter: Broke the 200 million registered user mark with nearly 40% of people tweeting via mobile
· Email: Hotmail still dominates email
· Yelp: Yelp is topping 50 million unique visitors per month. Its move to team up with OpenTable earlier this year will only increase its relevancy
· Foursquare and Gowalla: These geosocial specialists are still growing, but growth seems to be slowing down a bit
Interesting tips on how to get more followers.
1. Show Us Who You Are
When you sign up for Twitter, you’re asked to provide 3 pieces of personal information: a bio, a homepage link and a picture. So show us who you are.
2. Stop Talking About Yourself
Imagine meeting someone at a cocktail party who did nothing but talk about themselves all night long. Would you want to listen to them for very long? Want more followers ? Stop talking about yourself.
3. Don’t Just Converse
When you look at the average reply percentage of folks with over 1,000 followers and compare it to the reply percentage of users with less than 1,000 followers what you find is interesting. Users with lots of followers respond much less frequently. The effect is the same when you compare users with more than 1,000,000 followers with those that have less.
4. Identify Yourself Authoritatively
Twitter accounts that use the word “guru” tend to have 100 more followers than the average Twitter account.
Now, I don’t think the takeaway here should be to call yourself a guru at every opportunity, but if you look at the rest of the words on the list, you should realize that you need to identify yourself authoritatively
5. Don’t be a Debbie Downer
Negative remarks include things like sadness, aggression, negative emotions and feelings, and morbid comments. If you want more followers, cheer up!
Interesting reading “7 Ways to Improve Your Blog SEO with Inbound Links”
Here-below, key outcome.
For a website to really take off in the search engine rankings, it needs to generate incoming links from relevant and reputable websites. And you have little control of incoming links.
To increase the likelihood of obtaining high-quality incoming links, here are seven things you can do:
#1: Create Content Others Will Want to Share
All search engine optimization (SEO) starts with content. The first step to generating incoming links is to create content that others will want to share. Blog posts that solve problems, provide a valuable resource, entertain, demonstrate innovation or even create controversy can all generate incoming links. It needs to be outstanding.
#2: Distribute Online Press Releases
Press releases are a great way to generate incoming links. A good press release can be directly published by any of a number of highly trafficked news organizations. Again, the key is to provide content that is of value to others.
When writing a press release, think like a reporter. What “news” is important to the reporter’s readers? Write it as if you were the reporter writing a story. Make the reporter’s or editor’s job easy and your press release has a much better chance of getting published.
Although there are a number of free press release sites available, paid distribution sites such as PRNewswire.com are often monitored by reporters and feed directly to Yahoo! News and other large websites. If you have the resources, a good press release on a premium distribution site can quickly pay for itself.
Distribution sites such as PR Newswire, Business Wire, PrimeZone or Market Wire distribute press releases to Yahoo! News and others.
#3: Write Guest Posts
Writing guest posts (like I’m doing here) on highly ranked, highly trafficked websites can also generate powerful incoming links.
Writers often will offer to write free posts in exchange for a link back to their own website. If the publisher will allow it, a link or two in the body of the post anchored to related keywords (deep links) can be even more valuable than the link in an author bio. Don’t believe me? How many of you clicked on the “tips for writing press releases” link above?
If you’re a good writer and have something to say, landing a guest spot isn’t all that difficult. The key thing is to pitch the website owner (or appropriate editor) an article that will be of value to his or her readers. Pitch the idea, not the entire article. Prior relationships don’t hurt either. If there’s a blog you’d like to write for, constructive comments and active participation can go a long way.
#4: Link to Others
Don’t be afraid to link to other blogs or publications. Linking to content of value not only provides a service for your readers but the incoming link will show up in the other blog’s analytics. Many blogs even display incoming links along with the comments. These links are one way to direct other bloggers back to your site. If they see something they like, they might return the favor.
#5: Share Content With Relevant Websites
Look for websites and blogs that offer content that’s complimentary to yours and let them know you’re there. For example, a lawyer who specializes in waterfront issues and riparian rights might share an article with a realtor who specializes in waterfront homes.
This can be as simple as an email letting the blogger know you enjoy his blog and a link to an article of interest to his readers. If you can directly tie it into something the blogger is currently writing about, even better.
#6: Create a Link Network
The feed reader in the sidebar also notifies fellow bloggers and their readers of my most recent posts. I’ll often write headlines aimed at other blogs in the feed knowing that it may generate a response or at least drive traffic from other sites. This technique can often trigger a response from other blogs generating even more traffic for both of us.
Transfer this technique to a business blog and you could create a very powerful network. If you’re worried about competition, look for bloggers outside of your geographic region or closely related but not in direct competition with your business. Realize though that the benefits of the incoming link juice far outweigh the concerns of a few readers visiting another blog. Besides, if your content is good enough, they’ll find their way back to your site.
#7: Don’t Forget Internal Links
If you have a blog post that has achieved a good Google page rank on its own, use it to build in a couple of links to other pages within your site. The link will still hold search engine value even though it’s coming from within the same site.
Link-building takes time and should be an ongoing process. It’s also a world in which the rich get richer. As a website moves to the top of the search returns, lazy researcher syndrome kicks in. Reporters and bloggers will often click on the top returns just because they’re the first to pop up on the page. The upper positions on the search returns also bring perceived credibility just because of their position. As you work your way to the top positions, incoming links will start to develop on their own.
Interesting presentation of of a new trend : “Gamification”.
What is the Gamification ?
This is the integration of the mechanics that make games fun and absorbing into non-game platforms and experiences in order to improve engagement and participation.
Intersting reading from http://www.mediabistro.com/alltwitter/getting-twitter_b9660
The concept of ‘getting Twitter’ is important.
There are still billions of people out there who don’t understand what Twitter is, don’t care what Twitter is, or, worse, both.
It’s the evolution that these individuals go through that you can read in this article.
Stage 1 – Denial (“Twitter is a waste of time.”)
Denial is the first thing that most people feel about Twitter. They’ve decided that it isn’t for them. They’re far too busy, and Twitter is a waste of time. They’re already on Facebook, after all – and they hate that, too. And look what happened to Myspace. Why make the effort?
Stage 2 – Anger (“Why would I care about what people are having for breakfast?”)
Twitter, Twitter, Twitter. That’s all the newspapers ever talk about! Who cares what some celebrity said to another on Twitter? Who cares what people are tweeting about when American Idol and The X Factor are on? Who cares about these super-injunctions? Who cares that Twitter broke the news before anybody else (and that several people took on-the-scene photos, too)? Twitter, Twitter, Twitter – enough already!
Stage 3 – Bargaining (“I’m only signing up because my friends are on there.”)
Finally, they cave, and begrudgingly open an account, mostly to appease friends, or perhaps because Twitter is being mentioned a lot where they work. Yeah, I’m on Twitter, they say. Often they’re very active for 24-72 hours. And then completely ignore it for the next few weeks.
Stage 4 – Depression (“It doesn’t make any sense.”)
For many this is the worst stage. They’ve finally made the effort and signed up, and now all their fears are confirmed. They were right – Twitter isn’t for them. There’s nothing to see or do. It’s like talking into a vacuum. Who are these people following me? Why are these people following me? Who should I be following? Where are my friends? Who cares what I have to say? How come I can only write tweets about what I’m eating for breakfast? What the heck is a hashtag!?
Stage 5 – Acceptance (“I get it!”)
Many people don’t get to this stage, abandoning their Twitter accounts somewhere between bargaining and depression. But for those that do it’s totally worth it. They keep plugging away, keep reading, keep learning, keep asking questions and keep doing it. Suddenly, the light bulb goes on. Nobody can tell you what Twitter is, because Twitter isn’t any one thing. You have to find out for yourself. Then, suddenly, it’s your Twitter. You own it. You shape it. And you get it. And baby, it’s a beautiful moment. And often those who were the most resistant, and the most critical, become the biggest evangelists.
I’ve seen this process repeated again and again by friends, family, colleagues and clients. It isn’t always in this exact order – sometimes denial and anger swap places, and sometimes the depression stage is skipped entirely – but more often than not this is exactly how it goes whenever somebody walks the path from Twitter dismisser to Twitter critic to Twitter devotee. And then they go on to play a crucial role in making believers of other cynics, too.