How is Internet Changing Advertising ?

Check-out this video showing how the Internet is changing advertising.

Epipheo Studios presents “How the Internet is Changing Advertising”, a short history of communication and how the internet is a new medium that has thrown out the old rules of communication.  

New technology demands a new way to communicate. 

The internet is built around people searching for information and sharing their experiences with others.

Situational Leadership : How to implement this approach in your team ? via @davidmerzel’s BLOG

We’ve implemented the Situational Leadership within my Team at Microsoft.

The principle is that managers must use different leadership styles depending on the situation.

The model allows you to analyze the needs of the situation you’re in, and then use the most appropriate leadership style. Depending on employees’ competences in their task areas and commitment to their tasks, your leadership style should vary from one person to another. You may even lead the same person one way sometimes, and another way at other times

 

Take a look at the Video of Ken Blanchard (One Minute Manager)

Here-below more details but just read the book of Ken Blanchard

Behavior of the Leader

S1 – Telling / Directing – High task focus, low relationship focus – leaders define the roles and tasks of the ‘follower’, and supervise them closely. Decisions are made by the leader and announced, so communication is largely one-way. For people who lack competence but are enthusiastic and committed. They need direction and supervision to get them started.

S2 – Selling / Coaching</b> – High task focus, high relationship focus – leaders still define roles and tasks, but seeks ideas and suggestions from the follower. Decisions remain the leader’s prerogative, but communication is much more two-way. For people who have some competence but lack commitment.   They need direction and supervision because they are still relatively inexperienced.   They also need support and praise to build their self-esteem, and involvement in decision-making to restore their commitment.

S3 – Participating / Supporting – Low task focus, high relationship focus – leaders pass day-to-day decisions, such as task allocation and processes, to the follower. The leader facilitates and takes part in decisions, but control is with the follower. For people who have competence, but lack confidence or motivation. They do not need much direction because of their skills, but support is necessary to bolster their confidence and motivation.
       

S4 – Delegating – Low task focus, low relationship focus – leaders are still involved in decisions and problem-solving, but control is with the follower. The follower decides when and how the leader will be involved.   For people who have both competence and commitment. They are able and willing to work on a project by themselves with little supervision or support.

Effective leaders are versatile in being able to move around the matrix according to the situation, so there is no style that is always right. However, we tend to have a preferred style, and in applying Situational Leadership you need to know which one that is for you. 

Likewise, the competence and commitment of the follower can also be distinguished in 4 quadrants.
       Development Level of the Follower

       D4 – High Competence, High Commitment – Experienced at the job, and comfortable with their own ability to do it well. May even be more skilled than the leader.
       D3 – High Competence, Variable Commitment – Experienced and capable, but may lack the confidence to go it alone, or the motivation to do it well quickly.
       D2 – Some Competence, Low Commitment – May have some relevant skills, but won’t be able to do the job without help. The task or the situation may be new to them. 
       D1 – Low Competence, High Commitment – Generally lacking the specific skills required for the job in hand, but has the confidence and / or motivation to tackle it. 
      Similar to the leadership styles, the development levels are also situational.
      A person could be skilled, confident and motivated for one part of his/her job, but could be less competent for another part of the job.
      Blanchard and Hersey said that the Leadership Style (S1 – S4) of the leader must correspond to the Development level (D1 – D4) of the follower – and it’s the leader who adapts. By adopting the right style to suit the follower’s development level, work gets done, relationships are built up, and most importantly,
      the follower’s development level will rise to D4, to everyone’s benefit.
     

Steps in Situational Leadership. Process
        Make an overview per employee of his/her tasks
        Assess the employee on each task (D1…D4)
        Decide on the leadership (management) style per task (S1…S4)
        Discuss the situation with the employee
        Make a joint plan.
        Follow-up, check and correct.
      

Strengths of the Situational Leadership model. Benefits
        Easy to understand
        Easy to use

flag : situational leadership, situational leadership, situational leadership, situational leadership

david merzel, david merzel, david, merzel

Less Trick, More Treat with “Lips” Songs in October

Friday, October 02, 2009 6:00 AM Gamerscore News
Less Trick, More Treat with “Lips” Songs in October
Killer tunes from Colbie Caillat, The Supremes, Erasure and more will satisfy everyone’s musical sweet tooth

With Halloween around the corner, why settle for candy when you can have this month’s latest musical treats from “Lips”? Add a fresh twist to your costumed get-together by inviting your friends and family over to dress up as their favorite “Lips” artists, with smash songs from The Pretenders, Colbie Caillat, Erasure and The Supremes and more. Get your monster mash on by adding October’s catchy melodies to your collection from Xbox LIVE Marketplace or the in-game Get Music Store.

With the latest from “Lips,” you can show off some sass with “My Lovin’ (You’re Never Gonna Get It)” by En Vogue, remember summer weddings with “Lucky” from Jason Mraz featuring Colbie Caillat, and croon to the thumping bass from “Return Of The Mack” by Mark Morrison. Best of all, there’s no need to hide your wallet in fear as October’s songs and other sing-along hits are available for 160 Microsoft Points each, with the The Supremes song pack for 440 Microsoft Points.

Available on Oct 2:

My Lovin’ (You’re Never Gonna Get It) – En Vogue

Breakfast at Tiffany’s – Deep Blue Something

Available on Oct 9:

Barely Breathing – Duncan Sheik

Always – Erasure

Available on Oct 16:

Chains of Love – Erasure

Return of The Mack – Mark Morrison

Lucky – Jason Mraz feat. Colbie Caillat

Available on Oct 23:

Baby Love – The Supremes

Stop! In The Name of Love – The Supremes

You Can’t Hurry Love – The Supremes

The Supremes Song Pack – Includes Baby Love, Stop! In The Name Of Love and You Can’t Hurry Love

Available on Oct 30:

I’ll Stand By You – The Pretenders

Nothing’s Gonna Change My Love For You – Glenn Medeiros

Geile Zeit – Juli*

Nichts Bringt Mich Runter – Ich + Ich*

Dis Wo Ich Herkomm–Samy Deluxe *

Coming this October in North America and Europe, and November in Asia Pacific regions, “Lips: Number One Hits” will debut with 40 global chart-topping songs on-disc, including Lady Gaga, Kanye West, Mariah Carey, Sugababes, Scissor Sisters, Lily Allen and more. New features in “Lips: Number One Hits” lets players jump into the game with Avatar integration and unlockable Avatar Awards for you to show off to all your friends online, while new gameplay challenges and active Leaderboard rankings heat up the competition. The Xbox 360 Wireless Microphones that come with ”Lips” are also compatible with other hit music games, making Xbox 360 the premier destination for music game fans everywhere. More information on “Lips” is available at http://www.xbox.com/lips.

*Note: These songs are only available in Germany, Austria, Switzerland and Belgium.