Blog Archives
#Kinect got the FUN AWARD Price 2 times in a ROW in Belgium, via @davidmerzel’s BLOG.
Kinect Games got the FUN AWARD Price 2 times in a ROW, in Belgium.
Great recognition from the cnsumers and A big thank to my TEAM to make this happen !!!
Game Sports 2 for Kinect / Xbox 360 has been recognized as prefered game by kids from 4 years old.
Watch these video to discover Game Sports 2 for Kinect / Xbox 360.
More info on this award HERE
If you want to know more on Games coming this holiday Season, just click HERE
What Kinect Games will come very SOON ? Watch this video.
Discover the World of (serious) Video Games on RTL “Tout s’explique” [video], @davidmerzel’s BLOG
Take a look at this extract “Tout s’explique” special Video Game (15th Sept 2011)
You will discover new applications on KINECT and specially the First Medical Kinect Serious Games, which is really important for me.
Regarding this First Medical Kinect Serious Games (called R.O.G.E R) developped in collaboration with Fishing Cactus & Erasme Hospital, you will find more info HERE.
Are you a WHITE belt or BLACK belt Marketer ? [slides], via @davidmerzel’s BLOG
Discover a new approach based on my own experience as marketer and in martial art.
Thanks to this innovative approach, I’ve been nominated Marketer of the Year. Just Click here_below to access the voting page.
Vote for Me on
The spirit in Close Contact Marketing is basic: Treating your consumer with respect is the best way to win their heart.
Applying the Close Contact Marketing technical I have developed within my team has been very succesful, for the launch of Kinect in Belgium.
I want to share with you the approach that leads Belgium to be that successful.
The close contact Marketing is based on the following belief: once you convince the consumer, he becomes your best ambassador.
Close contact marketing has its roots in eastern values of the martial arts such as karate: respect and direct involvement are part of it.
Its six rules are symbolized by belts of the sport that I practice so much.
Let me introduce these to you:
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Rule #1 : Engage Personally
Involve yourself personally as a Marketeer. Make your hands dirty, talk, surf, have a dialogue with journalists, retailers, consumers and colleagues. This rule seems obvious. Those who experienced it know it’s not.
For the launch of Kinect, we decided to invite journalists, retailers, consumers and bloggers to come and test this new stuff in a friendly atmosphere. The Kinect Loft has been created to enhance the networking with influencers.
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Rule #2 : Trying is Believing.
Set up an authentic, winsome experience on your products.
More than seven thousand people tried out the Kinect, including the Kinect Loft (see below in the slide share the LOFT) in Brussels, as the device was not launched yet.
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Rule #3 : Invite Influencers Generously
Take the time to discuss with influencers as they carry on your message.
Journalists, bloggers, retails partners deliver your message to an audience. The Kinect Loft has been on its way, in a mobile version, within the retail field and events for consumers. The commitment level was so high; the content was shared on Facebook, Twitter and over 350 blogs in Belgium.
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Rule #4 : Enchant the Masses
Find the best way to enchant the audience, focusing on spending that much money on advertising .
In Belgium, Kinect has spread its words in more than 36 newspapers and magazines, 6 radio show s, 18 TV shows .
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Rule #5 : Share Close Contact Marketing
I share my passion for marketing, social media , new technologies
I’m having a leadership position throughout a blog who made more than one hundred thousand visits over the past year. Thanks to the comments on the blog and on social networks, I’m aware of the reactions of the target audience. The key audience at the Kinect launching was families and the most important move was to keep a strong image towards the communities of players within our core audiences. I have shared my passion and vision of marketing in universities (ULB, VUB, IHECS, KDG Antwerp, KH Leuven) and professional organizations (BMMA, IAB, BetaGroup). I met by then more than two thousand people that year and I really enjoyed that !
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Rule #6 : Improve Society
The boundaries of your job are not settled by your products, as a Marketeer you obviously have a role to play in society.
With the help of Fishing Cactus, a Belgian company based in Mons, and the Erasme Hospital, Microsoft has developed revalidation softwares for the Kinect platform for people suffering from brain damage. Kinect gives the patients the ability of visualize daily tasks, and teaches them how to improve their lives . As a candidate of Marketeer of the year, I know that less is more.
You can learn more from this approach here-below.
You Feedback is Welcome !
Have you GREAT IDEAS with KINECT ? Official Kinect Developer Kit is now available for download ! via @davidmerzel’s BLOG
When we launched Kinect last year it was greeted with amazing enthusiasm by consumers, resulting in sales of over 10m units at last count – and a place in the Guinness World Book of Records as the fastest selling consumer electronics device of all time. Another community greeted Kinect with just as much enthusiasm – developers. Developers, developers, developers – they took to Kinect in an instant, surprising Microsoft with the breadth of their imagination.
As of 16th of June, the SDK is officially available for download
– at no cost – from Microsoft Research. It provides access to Kinect’s “raw sensor streams” – which means developers can work with the high speed skeletal tracking capabilities, depth sensor, color camera sensor and the microphone array. Oh and over 100 pages of high quality documentation and sample code to demonstrate how to use the sensor.
Channel 9 is running a 4 hour live broadcast today with in depth sessions on how to program on Windows using the SDK and under cover of darkness they have been running a Code Camp here on Microsoft Campus for the last 24 hours. They invited a select group of 50 developers to our HQ to see what they could create in just one day with access to the SDK. (see video here-below)
EA Press Conference @ E3 2011, Los Angeles, via @davidmerzel’s BLOG
Electronic Arts began their keynote by enthusiastically stating how they don’t have “random celebrity guests” but only games.
Take-out and key demos / trailers from this EA Press Conference @ E3 2011 (Los-Angeles)
Mass Effect 3 dated, March 6th, 2012.
Need For Speed: The Run announced. There are out-of-car gameplay segments.
The Sims Social announced. Play out Facebook events in the Sims.
New game: Kingdoms of Amalur: Reckoning; medieval action game
Battlefield 3 multiplayer trailer and single player tank section showcased. Beta dated: September 2011. Battlefield 3 dated: October 25
Ubisoft Press Conference E3 [my notes from Los-Angeles], via @davidmerzel’s BLOG
Just seen the Ubisoft Press Conference E3.
Some great stuff to come.
First, the launch of Assassin’s Creed Revelations in November.
Then, Rayman which seems great. Take a look at the demo here-below.
Interesting new concept called Rocksmith and you can plug your own guitar. I really want to test it tomorrow at E3.
Rabbids on Kinect uses augmented reality to bring the Rabbids into YOUR home. Party games, 4-player co-op and online picture sharing.
I don’t forget Tom Clancy’s Ghost Recon – Future Soldier, which is very promising. Kinect will be used in this Game, to customize your weapons as example.
Tintin is coming. As Belgian, I’m proud of this.
Your Shape for Kinect looks great and this is the perfect game or ideal sport coach for my wife.
Just dance 3, also available on Kinect seems very cool. My doughter will be happy to test it.
Press Conference Microsoft / Xbox @ E3. [My Notes from Los-Angeles] via @davidmerzel’s BLOG
I had the chance to be, this morning, in the Xbox 360 Media Briefing @ E311 – Los Angeles.
You will find HERE the full conference
Here-below, some key outcome
The show started with a cool demo of Call of Duty Modern Warfare 3.
Then, we saw a demo of tomb raider.
We discovered the Voice recognition Kinect on Mass Effect 3 and how Kinect (thru voice recognition) could influence the scenario of the game.
For Clancy’s Ghost Recon Future Soldier, you can use KINECT to tailore your weapon. Amazing demo. I really want to test it. All future titles in this franchise will leverage Kinect.
Xbox Live is also changing.
Tomorrow, you will use your voice to access your music, games, video.
Youtube is coming to Xbox Live. Bing is going to come to Xbox Live too.
You can search games thru Bing. You say it, Xbox finds it. Look at Demo Bing here-below.
Cliff Bleszinski presented GOW3 and Ice-T on stage for an amazing demo (see demo here- below)
2011 will be also the Year of Halo with Halo Anniversary including Fully Remastered Campaigns from previous editions. 15th of Nov is the D Day for this launch (see trailer here-below)
Forza 4 looks amazing too. Release is foressen this year the 11th of Oct (see trailer here-below)
Fable “the Journey” looks also great. You can ride the horse thru your Kinect and make other cool thinks (see demo here-below)
Disneyland Adventures is a Great game to experience Disneyland Parc’s Attractions. This will be Available this Holiday. My kids will be happy, I’m sure.
Kinect Star Wars. It looks so cool. My son will be happy. He is top fan of Star Wars. You use Kinect and that’s pretty cool (see demo here-below)
Kinect Funlabs will be available for Xbox Live Members.
You can create avatar like you. Amazing demo.
Kinect finger tracking is also coming.
Object capture. You can scan your favorite objects and bring them to live (see demo here-below)
Kinect Sport Season 2. Top franchise of Kinect today. That’s clearly a game for my parents who can play Golf and other games.
Last demo of the day : Dance Central 2. This is the perfect game for my doughter Noa. (See Trailer here-below)
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New Guinness World Record for Xbox : The most responsive brand on Twitter !
No one likes asking a question and not having it answered. The @XboxSupport stream sends 5,000 tweets per week, and it is the Guinness World Record holder for most responsive brand on Twitter. The average response time? “Three to five minutes, if not faster,” Eakin says. And Baccus says AT&T usually responds within 15 minutes — impressive, huh?
Source : http://mashable.com/2011/04/12/digital-marketing-lessons/
How Kinect is used in Education Field, in Africa [video]
In the video above, discover how Kinect has found its way in the education field.
The device takes the advantage of children’s tendency to learn better by movement and sounds/music rather than just sitting still and turns it into a pleasant educational experience.
Not only are the kids gaining knowledge, they are also being exposed to technology that they would otherwise not have ever being able to access like one of the teachers says in the video.
Why Xbox Kinect Technology Will Be the Next Frontier for Marketers.
If you’re among the many marketers trying to grasp the game-changing impact of Xbox’s motion-controlled add-on Kinect, you’re not alone. Even Microsoft didn’t realize what it had on its hands. When launching in November, Microsoft predicted sales of 3 million units by the end of 2010. Instead, the company sold 8 million in two months and recently entered the Guinness Book of World Records as the fastest-selling consumer electronics product in history. For brands, the excitement is just beginning — and so are the challenges.
In addition to sensing motion, Microsoft’s newest periphery for the Xbox 360 recognizes voices, captures facial expressions in real time, and can even tell players apart. It’s arguably the biggest advance in mainstream digital interface design since the widespread adoption of the computer mouse in the ’80s.
Kinect and its underlying PrimeSense technology promise to open new doors and could explode our conceptions of what’s possible online. Today’s online world remains governed by the conventions of preset hyperlinks and point-and-click devices, but over time, those constraints will be shattered. The popularity of touchscreens on smartphones and tablets suggest we were already headed in this direction. Marketers may play an important role in determining how quickly Kinect technology crosses the chasm from hardcore gamers to mainstream adoption.
The Engagement Potential for Brands
Big brands, including Burger King and Samsung, jumped in first with Kinect gaming promotions. But the marketing potential of Kinect extends far beyond video games. In the near term, marketers could leverage Kinect technology to create eye-opening trade show displays and in-store promotions. Freed from the gaming console, the technology can draw people into an immersive, interactive experience.
Innovative web-based applications will also be worth considering as the technology reaches a critical mass of 15% of households or users, a point at which adoption rates tend to accelerate.
With Avatar Kinect, Microsoft will soon move into augmented social media. Microsoft’s plans for the new technology clearly go beyond gaming. And Kinect’s controller-free environment should appeal to casual gamers, not just the hardcore console jocks, which will heighten appeal for mass marketers. Indeed, the pitch to advertisers from Microsoft is that women, younger children and tweens are “joining in the fun” with Kinect. Most importantly, perhaps, the price is relatively inexpensive; approximately $150.
In the future, it’s conceivable that consumers scanned into the system could theoretically interact with three-dimensional models of products. Why couldn’t Ford, which recently launched an exclusive Xbox campaign for its C-MAX, put consumers behind the wheel and let them take the newest model for a spin?
For catalog clothing brands, the ecommerce implications are immense. Why couldn’t Eddie Bauer let consumers try on clothes virtually? In the travel industry, the applications are even more numerous — a walking tour of the cabanas at Club Med, anyone? And with the capacity to scan an entire room, why couldn’t The Home Depot let customers design the layout of new kitchen cabinets or Ikea showcase sofas within digital models of consumers’ living rooms?
Peak Expectations Meet Practical Challenges
Marketers have tremendous opportunities to differentiate themselves from their competitors in this new environment. Yet they also face the challenge of developing those experiences without instructions or precedents.
Before agencies and developers can create the architecture of this new world — and customized applications for brands — they must first study what makes the new technology tick, which is why developers have been so busy “hacking” Kinect.
The development tools for Kinect are still fairly immature at this stage, but they do provide enough capabilities to build some interesting applications. As more work is done to support these tools by Microsoft and the larger development community, the possibilities for Kinect will grow exponentially.
Source : http://mashable.com/2011/03/23/kinect-marketing-strategy/
Do you dance better than Kylie Minogue ? [Fun Video]
Do you dance better than Kylie Minogue ? Watch this !
