Every year the business magazine Trends awards the best marketeer in Belgium the title Marketeer of the Year.This year is the first time that, among the final candidates, a Microsoft colleagues has been nominated. This means that Microsoft products really have become familiar in all households.
David Merzel is the country manager of Microsoft BeLux, responsible for Xbox and hardware products.He has been selected thanks to the way he put the Kinext console for Xbox 360 into the market last year.
One image to summarize this artcile in tne Belgian Business Magzine “Trends Tendance” (Oct 2012) about my journey …
Click on the artilce below to enlarge this article (in French)
I explain also in this article how Karate inspires me so much in Business. You can read more HERE.
A revolution is happening in the living room. Xbox 360 is transforming how you enjoy TV entertainment and is giving you the power to control it with your voice. The next generation of TV entertainment begins with the announcement by Microsoft Corp. of the launch of an all-new Xbox 360 experience including the first group of new, custom applications from world leading TV and entertainment content providers on Xbox LIVE.
“A new era in entertainment begins where all your entertainment is together in one place — your games, movies, TV shows, music and sports,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever.”
click on the picture to enlarge
“Microsoft has just built and delivered it: A single box that ties together all the content you want, made easily accessible through a universal, natural, voice-directed search. This is now the benchmark against which all other living room initiatives should be compared,” said James McQuivey of Forrester Research in “Engaged TV: Xbox 360 Leads The Way To A New Video Product Experience,”* Sunday, Dec. 4. “…with more than 57 million people worldwide already sitting on a box that’s about to be upgraded for free, Microsoft has not only built the right experience, it has ensured that it will spread quickly and with devastating effect.”
Read more here-below
http://www.microsoft.com/Presspass/press/2011/dec11/12-04Xbox360TV.mspx
Here is what we have achieved thanks to this creative approach.
• Successful launch of Kinect / Xbox 360 thru a very innovative marketing approach.
• Our division has doubled its turnover in less than three years.
• Steve Ballmer, Microsoft CEO, rewarded my Team as the most successful division worldwide.
Link to Voting Site Trends
NL: http://trends.knack.be/economie/game-1194827758183.htm
FR: http://trends.levif.be/economie/game-1194827758419.htm
Voor NL versie, click hier / Pour le post en français, clicker ICI
Ik ben verantwoordelijk voor marketing en sales van consumentenproducten bij Microsoft, zoals de spelconsole Xbox 360-Kinect, Windows en Office. En ik ben bij de selectie van de laatste vier om marketeer van het jaar 2011 te worden.
Binnen de Entertainment and Devices Division van Microsoft (Xbox 360, Kinect, …) was ons doel om de spelconsole Kinect in België te lanceren. De lancering was een groot succes. Steve Ballmer, CEO van Microsoft, heeft België daarvoor beloond als het best presterende land wereldwijd.
België was zo succesvol dankzij de Close Contact Marketing aanpak. Ik wil graag deze strategie met jullie delen. Het is gebaseerd op het volgende principe: als u uw consument hebt overtuigd, wordt hij uw beste ambassadeur.
Pour le post en français, clicker ICI
Je suis responsable Marketing et Vente pour les produits destinés au grand public chez Microsoft, tels que la console de jeux Xbox 360-Kinect, Windows et Office. Et je viens d’être sélectionné, avec quatre de nos confrères, comme marketeer de l’année 2011.
Au sein de la division Entertainment & Devices de Microsoft (Xbox 360, Kinect, …), notre objectif était de lancer la console de jeu Kinect en Belgique. Ce lancement a emporté un énorme succès . Steve Ballmer, CEO Microsoft, avait déjà récompensé la Belgique comme pays le plus performant au niveau mondial.
Vous voulez en savoir sur le lancement de KINECT, click HERE
Voor NL versie, click hier
Kinect Games got the FUN AWARD Price 2 times in a ROW, in Belgium.
Great recognition from the cnsumers and A big thank to my TEAM to make this happen !!!
Game Sports 2 for Kinect / Xbox 360 has been recognized as prefered game by kids from 4 years old.
Watch these video to discover Game Sports 2 for Kinect / Xbox 360.
More info on this award HERE
If you want to know more on Games coming this holiday Season, just click HERE
What Kinect Games will come very SOON ? Watch this video.
Take a look at this extract “Tout s’explique” special Video Game (15th Sept 2011)
You will discover new applications on KINECT and specially the First Medical Kinect Serious Games, which is really important for me.
Regarding this First Medical Kinect Serious Games (called R.O.G.E R) developped in collaboration with Fishing Cactus & Erasme Hospital, you will find more info HERE.
I had the chance to be, this morning, in the Xbox 360 Media Briefing @ E311 – Los Angeles.
You will find HERE the full conference
Here-below, some key outcome
The show started with a cool demo of Call of Duty Modern Warfare 3.
Then, we saw a demo of tomb raider.
We discovered the Voice recognition Kinect on Mass Effect 3 and how Kinect (thru voice recognition) could influence the scenario of the game.
For Clancy’s Ghost Recon Future Soldier, you can use KINECT to tailore your weapon. Amazing demo. I really want to test it. All future titles in this franchise will leverage Kinect.
Xbox Live is also changing.
Tomorrow, you will use your voice to access your music, games, video.
Youtube is coming to Xbox Live. Bing is going to come to Xbox Live too.
You can search games thru Bing. You say it, Xbox finds it. Look at Demo Bing here-below.
Cliff Bleszinski presented GOW3 and Ice-T on stage for an amazing demo (see demo here- below)
2011 will be also the Year of Halo with Halo Anniversary including Fully Remastered Campaigns from previous editions. 15th of Nov is the D Day for this launch (see trailer here-below)
Forza 4 looks amazing too. Release is foressen this year the 11th of Oct (see trailer here-below)
Fable “the Journey” looks also great. You can ride the horse thru your Kinect and make other cool thinks (see demo here-below)
Disneyland Adventures is a Great game to experience Disneyland Parc’s Attractions. This will be Available this Holiday. My kids will be happy, I’m sure.
Kinect Star Wars. It looks so cool. My son will be happy. He is top fan of Star Wars. You use Kinect and that’s pretty cool (see demo here-below)
Kinect Funlabs will be available for Xbox Live Members.
You can create avatar like you. Amazing demo.
Kinect finger tracking is also coming.
Object capture. You can scan your favorite objects and bring them to live (see demo here-below)
Kinect Sport Season 2. Top franchise of Kinect today. That’s clearly a game for my parents who can play Golf and other games.
Last demo of the day : Dance Central 2. This is the perfect game for my doughter Noa. (See Trailer here-below)
Posted from WordPress for Windows Phone
Guinness World Records, the global authority on record breaking, today confirm that the Kinect for the Xbox 360 is the Fastest-Selling Consumer Electronics Device.
The hardware, that allows controller-free gaming, sold through an average of 133,333 units per day, for a total of 8 million units in its first 60 days on sale from 4 November 2010 to 3 January 2011.
The sales figures outstrip both the iPhone and the iPad for the equivalent periods after launch.
Gaz Deaves, Editor of Guinness World Records 2011 Gamer’s Edition, said: “The sales figures here speak for themselves. We can confirm that no other consumer electronics device sold faster within a 60-day time span, an incredible achievement considering the strength of the sector.”
The new record will be included in the next Guinness World Records Gamer’s Edition, which recognises record breaking achievement in the world of videogames. The current Guinness World Records 2011 Gamer’s Edition is available in both book and eBook versions at http://gamers.guinnessworldrecords.com.
See below first press coverage in Belgium:
La Dernière Heure : http://www.dhnet.be/infos/new-tech/article/345960/microsoft-plus-de-10-millions-de-systemes-kinect-vendues.html
Le Vif – L’Express : http://levif.rnews.be/fr/news/actualite/technologie/microsoft-a-vendu-plus-de-10-millions-de-kinect/article-1194965782153.htm
Blog MOIJEUX : http://blog.lesoir.be/moi-jeux/2011/03/10/10-millions-dunites-kinect-vendues/
Blog GEECKO : http://geeko.lesoir.be/2011/03/10/la-kinect-bat-un-record-du-monde/
Vers L’avenir : http://www.lavenir.net/article/detail.aspx?articleid=B43269182110310
Tijd : http://blogs.tijd.be/tzine/2011/03/my-entry.html
ZDNet : http://www.zdnet.be/news/125779/kinect-haalt-guinness-recordboek/
Het laatste nieuws : http://www.hln.be/hln/nl/1238/Xbox/article/detail/1233795/2011/03/10/Al-meer-dan-tien-miljoen-stuks-van-Kinect-verkocht.dhtml
De standaard : http://www.standaard.be/artikel/detail.aspx?artikelid=AP37B3IL
Best Workplaces rankings are part of the largest study of workplace excellence and people management practices in Europe, reflecting the workplace experience of over 1.1 million employees across Europe.
According to the organizers a “great place to work” is one in which you “trust the people you work for, have pride in what you do, and enjoy the people you work with.” Co-founder Robert Levering put forth this definition in his 1988 book, A Great Place to Work: What makes some employers so good – and most so bad, based on interviews with hundreds of employees at dozens of companies. Twenty-three years later the same definition holds true.
Microsoft Belgium has been in the list since 2003 (except 2005/6 when we didn’t participate) and we’ve been able to maintain a top position in the list for all these years.
These are the 2011 laureates and winners:
Fewer than 500 employees
1 Microsoft
2 SAS Institute
3 Accent Jobs For People
4 AE
5 Mars Belgium
6 Grünenthal
7 Amgen
8 CTG Belgium
9 Secretary Plus Management Support
10 Plus Uitzendkrachten
More than 500 employees
1 Schoenen Torfs
2 Randstad
3 KBC
4 McDonald’s Belgium
5 FedEx Express
6 Dow Corning
7 Carglass
8 Partena Ziekenfonds & Partners
9 Cisco Systems Belgium
10 CenterParcs De Vossemeren & Erperheide
The jury rapport says this “Microsoft pays particular attention to ‘the New Way of Working’. The central idea behind the ‘New World of Work’ is that Microsoft focuses its business philosophy on the freedom to work whenever and wherever you want. This is based on core values such as management by values, flexibility, a culture of trust and empowerment. Microsoft does this to tackle the mobility problems and the expectations of new and current generation of employees on work/life balance. Microsoft was one of the parties that was responsible for launching the first national homeworking day in 2010.”
Full Great Places to work press release in NL en FR.
Nice coverstory in Vacature/Références on Best Employer.
http://www.vacature.com/magazines/2011-03-19
http://www.references.be/magazine
Source : http://lucvdv.wordpress.com/2011/03/18/microsoft-belgium-wins-best-employer-2011-award/
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