Category Archives: xbox 360
I had the chance to be at E3, LA this year.
In case you missed it during E3 this year, Microsoft is aiming to link up all of your devices to create a true harmony.
Xbox SmartGlass will allow your devices to sync up together in a way that you’ll never miss a moment or perhaps so that you’ll enhance those moments.
Take a look at this great experience here-below.
Use your phone or tablet to control what you’re seeing on TV. Easily explore the internet on your TV using your phone or tablet to browse, scroll, pinch, and zoom. Start playing one of your favorite shows, music, sports or games on a device and move it to your TV to keep watching on the big-screen.
Intelligently interact with your Xbox 360 with your phone or tablet. Enjoy rich second screen experiences that automatically change and customize based on what’s on TV.
Available on devices you already own
The Xbox SmartGlass app is available on Windows Phone or tablet, and the innovative Xbox SmartGlass technology is available on other major platforms in the My Xbox app.
Yesterady, I had the pleasure to give a presentation on the Future of Entertainment in Luxembourg, for LU-CIX, http://www.lu-cix.lu/speakers-list.html
LU-CIX stands for Luxembourg Commercial Internet exchange. LU-CIX was founded in 2009 based on a cross-industries initiative set up by major national and international Internet players, with the aim of developing the Internet in Luxembourg.
We have fantastic news for you. The Xbox Companion application for Windows Phone 7 is available for download today. Basically, it will connect your Windows Phone to your TV. Don’t forget checking out the killer video that shows all of the new things that will be possible with an Xbox 360, Xbox LIVE and Kinect in your living room.
This utility lets you find, learn more about and control content from Xbox LIVE Marketplace on your Xbox 360 straight from your Windows Phone.
- Find Content: Just like on your Xbox, the Xbox Companion gives you instant access to the Xbox LIVE Marketplace catalog of games, movies, music and TV shows.
- Learn more about what you’re watching, listening to, or playing: Once I found the movie and touched the movie tile, the Xbox companion app took me to an info page that has all the related details about.
- Control & Play: Once I selected the content and hit play, the Xbox Companion flips into “controller mode” in which I could navigate my Xbox, or control video playback of your video. The best part here is that controls are virtually instantaneous – easily as fast as using my controller or a TV remote.
This app is free. How it works? Fire-up your Xbox 360s. The Xbox Companion app for Windows Phone connects your Windows Phone and Xbox LIVE experiences. Conduct searches with Bing, learn more about and control content from Xbox LIVE Marketplace on your Xbox 360 straight from your Windows Phone. Once you launch a movie, show or song, your phone becomes a remote control to play and control videos and music on your Xbox 360. Check out a demo of the Companion app
Don’t wait, try this new experience. Download Xbox Companion App here, it’s free
A revolution is happening in the living room. Xbox 360 is transforming how you enjoy TV entertainment and is giving you the power to control it with your voice. The next generation of TV entertainment begins with the announcement by Microsoft Corp. of the launch of an all-new Xbox 360 experience including the first group of new, custom applications from world leading TV and entertainment content providers on Xbox LIVE.
“A new era in entertainment begins where all your entertainment is together in one place — your games, movies, TV shows, music and sports,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever.”
click on the picture to enlarge
“Microsoft has just built and delivered it: A single box that ties together all the content you want, made easily accessible through a universal, natural, voice-directed search. This is now the benchmark against which all other living room initiatives should be compared,” said James McQuivey of Forrester Research in “Engaged TV: Xbox 360 Leads The Way To A New Video Product Experience,”* Sunday, Dec. 4. “…with more than 57 million people worldwide already sitting on a box that’s about to be upgraded for free, Microsoft has not only built the right experience, it has ensured that it will spread quickly and with devastating effect.”
Read more here-below
Kinect Games got the FUN AWARD Price 2 times in a ROW, in Belgium.
Great recognition from the cnsumers and A big thank to my TEAM to make this happen !!!
Game Sports 2 for Kinect / Xbox 360 has been recognized as prefered game by kids from 4 years old.
Watch these video to discover Game Sports 2 for Kinect / Xbox 360.
More info on this award HERE
If you want to know more on Games coming this holiday Season, just click HERE
What Kinect Games will come very SOON ? Watch this video.
Have you GREAT IDEAS with KINECT ? Official Kinect Developer Kit is now available for download ! via @davidmerzel’s BLOG
When we launched Kinect last year it was greeted with amazing enthusiasm by consumers, resulting in sales of over 10m units at last count – and a place in the Guinness World Book of Records as the fastest selling consumer electronics device of all time. Another community greeted Kinect with just as much enthusiasm – developers. Developers, developers, developers – they took to Kinect in an instant, surprising Microsoft with the breadth of their imagination.
As of 16th of June, the SDK is officially available for download
– at no cost – from Microsoft Research. It provides access to Kinect’s “raw sensor streams” – which means developers can work with the high speed skeletal tracking capabilities, depth sensor, color camera sensor and the microphone array. Oh and over 100 pages of high quality documentation and sample code to demonstrate how to use the sensor.
Channel 9 is running a 4 hour live broadcast today with in depth sessions on how to program on Windows using the SDK and under cover of darkness they have been running a Code Camp here on Microsoft Campus for the last 24 hours. They invited a select group of 50 developers to our HQ to see what they could create in just one day with access to the SDK. (see video here-below)
As you probably know, Kinect is the fastest selling consumer electronics device ever (Guiness Book of Wold Records)
In order to sustain growth on Kinect / Xbox and other key Microsoft Consumer Products sold in Retail (Office, Windows PC, Windows Phone, PC Hardware), we are hiring Marketing & Sales talents at Microsoft, in Belgium / Luxembourg.
Take a look, here-below, at 4 open job postings for the Retail Sales & Marketing Division and don’t hesitate to contact me back for any additional info on this. Send me a mail : email@example.com.
Don’t hesitate to spread this info, if you know talent people who want to join a GREAT company.
For people who want to apply, you can directly apply on internet for 2 following open job postings.
For the last job posting here-below, you can directly contact Virginie Vandenabeele, firstname.lastname@example.org
1. Product Marketing Manager Hardware
2. Channel Marketing Manager Xbox/Kinect
3. Partner Account Manager Retail
4. Brand Manager Xbox/Kinect
For this job, take a look at the job description here-below and apply by sending a mail to Virginie Vandenabeele email@example.com
Position Title: Brand Manager Xbox/Kinect
Reports to: Marketing Lead Xbox
Brand Manager has marketing responsibilities to develop and execute marketing programs that increase brand identity and brand awareness for Xbox, Xbox LIVE and the international award winning Kinect products.
This includes working with the Product and Channel Marketing managers, Finance and other Brand/Marcom Managers internationally, taking responsibility for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy. The Brand Manager ensures the brand remains relevant to consumers and that all initiatives support the brand promise. Additionally, Brand Managers take a lead in managing and communication agencies, and all other aspects of their projects.
- Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market
- This includes partnerships, joint promotions and brand events
- 3rd Party contacts in cooperation with product manager
- Develop and sign Business to Business deals with brand partners around Xbox 36 consoles and Kinect products
- Define brand strategies and road maps
- Conduct competitive strategic market analysis, consumer segmentation, and consumer insight development
- Develop effective positioning in the market
- Develop mid-term plan and financial analyses (post mortem)
- Brief and train sales personnel
- Launch and oversee advertising and media planning
- This includes PR brand (leading communication agency) and owned social media
- Align and cooperate with local marketing team and overall EMEA Marcom marketing manager to develop, communicate & implement strategic marketing plans that fit with the EMEA/corp brand and product marketing guidelines and objectives.
- Shape and participate in cross EMEA dialogue between Marcom marketing functions – secure there are well-known forums to share best practices and learn from other regions.
- Manage the central Marcom Marketing budget according to strategic BeLux marketing plans. Ensure all agreed brand communication and sales objectives are met within budget to maximize effect.
Measurement & Analysis of Performance and Programs
- Measure the impact of planned and executed brand and communication programs (Post mortem)
- Manage budget according to strategic plans with no overspend.
- Ensure regular budget reviews with manager.
This position has frequent contact with the Channel / Category marketing groups, Sales Managers, Product Groups, retailers and field account managers and reports to the Marketing or business group lead.
- A Bachelor’s degree and/or 4 years of marketing experience.
· A brand marketing manager must have a good grasp and understanding of consumer insights and needs. Strategic thinking and leadership skills are useful in securing brand manager jobs.
· One of the primary requirements for brand manager jobs is excellent communication skills both in verbal and written forms. People skills are also essential for brand manager jobs.
- Ability to communicate and collaborate effectively and concisely in Dutch, French and English
- Strong attention to detail, excellent organization skills and ability to effectively manage multiple projects required
- Product excitement.
- Excellent cross group collaboration skills.
- Ability to effectively influence others in multiple groups and collaborate to achieve specific objectives
- Ability to work independently and take action to achieve position goals and objectives
- Other competencies; Drive for Results, Decision Making, Creativity, Strategic Thinking, Organizational Agility, and Performance Management
- Eagerness and ability to take on specific additional responsibilities & projects during business peaks periods
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. Thanks to the addition of Kinect, Xbox 360 has also transformed social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a leading social entertainment network of nearly 35 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.
Kinect brings games and entertainment to life in extraordinary new ways without using a controller. Imagine controlling movies and music with the wave of a hand or the sound of your voice. With Kinect, technology evaporates, letting the natural magic in all of us shine. Kinect is also officially named as the fastest selling consumers electronics device by the Guiness Book of World Records
About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on-demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 35 million people across 35 countries, Xbox LIVE, together with Xbox 360, provides you with instant access to the entertainment you want, shared with the people you care about, wherever you are. More information about Xbox LIVE can be found online at http://www.xbox.com/live.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
For any other open job positions, just go HERE
Call of Duty: Modern Warfare 3 – Activision
Activision opened the show with the first gameplay footage of their newest release in their action packed franchise. As always, Xbox 360 owners will get all the content first for this game.
Make sure you ask Santa for this one!
Tomb Raider – Crystal Dynamics
Go on the adventure that made Lara Croft into the tomb raiding femme fatale we came to know. This game will bring more realism than ever before, watch your step, Lara is fragile and might just break something. Survive in hostile environments and find your way in dark places.
EA announced this year that their most successful EA Sports games would have Kinect integration. Fifa, Madden NFL and Tiger Woods PGA will now be controlled with the wave of a hand, or the kick of your feet.
Other than their sports series, EA also showed some new footage of Mass Effect 3, which will also have Kinect features.
Ubisoft took the stage this year at our keynote to present their Kinect integration for Ghost Recon; Future Soldier. In this game, you will be able to fully customize your weapons with the power of Kinect, it’s quite amazing, really!
Additionally, they announced that all of their Tom Clancy titles from now on will have some form of Kinect integration.
New dashboard experience and partnerships - Microsoft
Apart from games, we’ve also announced the new look and feel of the Xbox Dashboard, new features will be added such as Bing – which will allow you to search your console for the content you want. YouTube – To have your favorite video you would like to share with family and friends on your TV. UFC* – for all of you who like to play rough from time to time. And Live TV* – To watch the show you want, when you want.
Gears of War 3 – Epic Games / Microsoft Game Studios
Marcus Fenix is back and about to go out with a bang! This year, Epic games will bring us the final chapter in the Gears of War Saga. Cliff Bliszinski showed us new campaign footage his game together with rap icon Ice-T.
Run to the store as fast as you can and place your pre-order, you don’t want to miss out on this epic game!
Ryse – Crytek / Microsoft Game Studios
Last year we’ve teased you all with “Project Kingdoms”. This project now has a name; Ryse. You are a Roman gladiator and have to battle through enemies with the power of Kinect.
For this title we’ve partnered with Crytek who is renowned for their amazing graphics and physics. (Crysis, Far Cry, …)
Halo: Combat Evolved – Anniversary – 343 Industries / Microsoft Game Studios
To celebrate the 10th anniversary of Halo: Combat Evolved, we’ve decided to re-release the shooter that spawned an entire new generation of shooters. Experience Masterchief’s story like never before with new features, better graphics and online play!
Forza Motorsport 4 – Turn 10 / Microsoft Game Studios
Are you a car fanatic? Then this is something for you! Turn 10 promises us the best looking game for this year with a wide variety of manufacturers, TopGear integration, amazing online gameplay and the power of Kinect.
What are you waiting for? Start your engine!
Fable: The Journey – Lionhead studios / Microsoft Game studios
The world of Albion is in danger, and heroes are not born, they are made. Become a hero in the newest chapter in the Fable saga, and enjoy the world of Albion like never before thanks to the power of Kinect.
Disneyland Adventures – Frontier Games / Microsoft Game Studios
There is a little child in all of us, and whether you would like to awaken that child or play this game with your actual children, this game will shower you with magic fairy dust and bring you to the enchanting world of Disneyland.
Go on many different attractions and interact with your favorite Disney character. Anything is possible!
Kinect Star Wars – Lucasarts / Microsoft Game Studios
Step into the world of Star Wars with Kinect, play as a Jedi, eat Stormtroopers as a Rancor monster, fight of the empire in you X-wing or go into a podrace.
Kinect Star Wars is fun for everyone, thanks to a wide variety of game modes.
May the force be with you.
Sesame Street: Once upon a monster - Telltale games
Education made fun, thanks to the crew of sesame Street, learn to count with Elmo and overcome your fear of monsters with the Cookiemonster, This game will entertain the smallest gamers among us with an endless amount of fun.
Kinect Funlabs – Good Science / Microsoft Game Studios
Always wanted to experiment with the technology behind Kinect? Then this is your chance, play around with Kinect Funlabs and amaze your friends when you scan your favorite toy and use it on your Xbox 360. Take pictures of yourself and experiment in a 3D world, want to know more? Then power up your Xbox 360 and have a go! Funlabs is available today!
Kinect Sports Season Two – Rare ltd / Microsoft Game Studios
The best-selling game for Kinect gets a sequel, Kinect Sports Two is more than 6 new sports, and it’s twice the fun with improved Kinect tracking, more fun activities and the sports you’ve been asking for!
If you liked Kinect Sports, you’ll love season two!
Dance Central 2 – Harmonix / Microsoft Game Studios
Can’t stop your feet when you hear a tune you like? Than this is what you’ve been waiting for, Dance Central 2 is better than ever with versus mode, over 40 tracks in the box and the possibility to transfer all of you Dance Central 1 songs and download content to this new version.
Halo 4 – 343 Industries / Microsoft Game Studios
Master chief is back! And will be ready to save us and the rest of the universe yet again holiday 2012!
*Content may be limited by country or license.
|Thanks Guy Spaey for this summary !|
Electronic Arts began their keynote by enthusiastically stating how they don’t have “random celebrity guests” but only games.
Take-out and key demos / trailers from this EA Press Conference @ E3 2011 (Los-Angeles)
Mass Effect 3 dated, March 6th, 2012.
Need For Speed: The Run announced. There are out-of-car gameplay segments.
The Sims Social announced. Play out Facebook events in the Sims.
New game: Kingdoms of Amalur: Reckoning; medieval action game
Battlefield 3 multiplayer trailer and single player tank section showcased. Beta dated: September 2011. Battlefield 3 dated: October 25
Just seen the Ubisoft Press Conference E3.
Some great stuff to come.
First, the launch of Assassin’s Creed Revelations in November.
Then, Rayman which seems great. Take a look at the demo here-below.
Interesting new concept called Rocksmith and you can plug your own guitar. I really want to test it tomorrow at E3.
Rabbids on Kinect uses augmented reality to bring the Rabbids into YOUR home. Party games, 4-player co-op and online picture sharing.
I don’t forget Tom Clancy’s Ghost Recon – Future Soldier, which is very promising. Kinect will be used in this Game, to customize your weapons as example.
Tintin is coming. As Belgian, I’m proud of this.
Your Shape for Kinect looks great and this is the perfect game or ideal sport coach for my wife.
Just dance 3, also available on Kinect seems very cool. My doughter will be happy to test it.
I had the chance to be, this morning, in the Xbox 360 Media Briefing @ E311 – Los Angeles.
You will find HERE the full conference
Here-below, some key outcome
The show started with a cool demo of Call of Duty Modern Warfare 3.
Then, we saw a demo of tomb raider.
We discovered the Voice recognition Kinect on Mass Effect 3 and how Kinect (thru voice recognition) could influence the scenario of the game.
For Clancy’s Ghost Recon Future Soldier, you can use KINECT to tailore your weapon. Amazing demo. I really want to test it. All future titles in this franchise will leverage Kinect.
Xbox Live is also changing.
Tomorrow, you will use your voice to access your music, games, video.
Youtube is coming to Xbox Live. Bing is going to come to Xbox Live too.
You can search games thru Bing. You say it, Xbox finds it. Look at Demo Bing here-below.
Cliff Bleszinski presented GOW3 and Ice-T on stage for an amazing demo (see demo here- below)
2011 will be also the Year of Halo with Halo Anniversary including Fully Remastered Campaigns from previous editions. 15th of Nov is the D Day for this launch (see trailer here-below)
Forza 4 looks amazing too. Release is foressen this year the 11th of Oct (see trailer here-below)
Fable “the Journey” looks also great. You can ride the horse thru your Kinect and make other cool thinks (see demo here-below)
Disneyland Adventures is a Great game to experience Disneyland Parc’s Attractions. This will be Available this Holiday. My kids will be happy, I’m sure.
Kinect Star Wars. It looks so cool. My son will be happy. He is top fan of Star Wars. You use Kinect and that’s pretty cool (see demo here-below)
Kinect Funlabs will be available for Xbox Live Members.
You can create avatar like you. Amazing demo.
Kinect finger tracking is also coming.
Object capture. You can scan your favorite objects and bring them to live (see demo here-below)
Kinect Sport Season 2. Top franchise of Kinect today. That’s clearly a game for my parents who can play Golf and other games.
Last demo of the day : Dance Central 2. This is the perfect game for my doughter Noa. (See Trailer here-below)
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Interesting infographic on Gaming.
A stereotypical outlook on gamers is that they eat Dorito and Red Bull when they play.
But did you know 70% of America’s households play video game, with the average age of a gamer at 34?
Half of parents (in the US) say they play a video game with their child at least once a week.
In the video above, discover how Kinect has found its way in the education field.
The device takes the advantage of children’s tendency to learn better by movement and sounds/music rather than just sitting still and turns it into a pleasant educational experience.
Not only are the kids gaining knowledge, they are also being exposed to technology that they would otherwise not have ever being able to access like one of the teachers says in the video.
Presentation on Kinect, given in Dutch, to Katholieke Hogeschool Leuven.
If you’re among the many marketers trying to grasp the game-changing impact of Xbox’s motion-controlled add-on Kinect, you’re not alone. Even Microsoft didn’t realize what it had on its hands. When launching in November, Microsoft predicted sales of 3 million units by the end of 2010. Instead, the company sold 8 million in two months and recently entered the Guinness Book of World Records as the fastest-selling consumer electronics product in history. For brands, the excitement is just beginning — and so are the challenges.
In addition to sensing motion, Microsoft’s newest periphery for the Xbox 360 recognizes voices, captures facial expressions in real time, and can even tell players apart. It’s arguably the biggest advance in mainstream digital interface design since the widespread adoption of the computer mouse in the ’80s.
Kinect and its underlying PrimeSense technology promise to open new doors and could explode our conceptions of what’s possible online. Today’s online world remains governed by the conventions of preset hyperlinks and point-and-click devices, but over time, those constraints will be shattered. The popularity of touchscreens on smartphones and tablets suggest we were already headed in this direction. Marketers may play an important role in determining how quickly Kinect technology crosses the chasm from hardcore gamers to mainstream adoption.
The Engagement Potential for Brands
Big brands, including Burger King and Samsung, jumped in first with Kinect gaming promotions. But the marketing potential of Kinect extends far beyond video games. In the near term, marketers could leverage Kinect technology to create eye-opening trade show displays and in-store promotions. Freed from the gaming console, the technology can draw people into an immersive, interactive experience.
Innovative web-based applications will also be worth considering as the technology reaches a critical mass of 15% of households or users, a point at which adoption rates tend to accelerate.
With Avatar Kinect, Microsoft will soon move into augmented social media. Microsoft’s plans for the new technology clearly go beyond gaming. And Kinect’s controller-free environment should appeal to casual gamers, not just the hardcore console jocks, which will heighten appeal for mass marketers. Indeed, the pitch to advertisers from Microsoft is that women, younger children and tweens are “joining in the fun” with Kinect. Most importantly, perhaps, the price is relatively inexpensive; approximately $150.
In the future, it’s conceivable that consumers scanned into the system could theoretically interact with three-dimensional models of products. Why couldn’t Ford, which recently launched an exclusive Xbox campaign for its C-MAX, put consumers behind the wheel and let them take the newest model for a spin?
For catalog clothing brands, the ecommerce implications are immense. Why couldn’t Eddie Bauer let consumers try on clothes virtually? In the travel industry, the applications are even more numerous — a walking tour of the cabanas at Club Med, anyone? And with the capacity to scan an entire room, why couldn’t The Home Depot let customers design the layout of new kitchen cabinets or Ikea showcase sofas within digital models of consumers’ living rooms?
Peak Expectations Meet Practical Challenges
Marketers have tremendous opportunities to differentiate themselves from their competitors in this new environment. Yet they also face the challenge of developing those experiences without instructions or precedents.
Before agencies and developers can create the architecture of this new world — and customized applications for brands — they must first study what makes the new technology tick, which is why developers have been so busy “hacking” Kinect.
The development tools for Kinect are still fairly immature at this stage, but they do provide enough capabilities to build some interesting applications. As more work is done to support these tools by Microsoft and the larger development community, the possibilities for Kinect will grow exponentially.
Do you dance better than Kylie Minogue ? Watch this !
Guinness World Records, the global authority on record breaking, today confirm that the Kinect for the Xbox 360 is the Fastest-Selling Consumer Electronics Device.
The hardware, that allows controller-free gaming, sold through an average of 133,333 units per day, for a total of 8 million units in its first 60 days on sale from 4 November 2010 to 3 January 2011.
The sales figures outstrip both the iPhone and the iPad for the equivalent periods after launch.
Gaz Deaves, Editor of Guinness World Records 2011 Gamer’s Edition, said: “The sales figures here speak for themselves. We can confirm that no other consumer electronics device sold faster within a 60-day time span, an incredible achievement considering the strength of the sector.”
The new record will be included in the next Guinness World Records Gamer’s Edition, which recognises record breaking achievement in the world of videogames. The current Guinness World Records 2011 Gamer’s Edition is available in both book and eBook versions at http://gamers.guinnessworldrecords.com.
See below first press coverage in Belgium:
Some cool Stats for Call of Duty Black Ops.
Click on the picture to enlarge.