Monthly Archives: December 2011
How to influence the Social Consumer ? via @davidmerzel’s BLOG
The consumer uses social media to search for information before purchasing a product or service.
He read the opinions of other consumers, check the comments on a well or solicit its virtual network etc …
You manage a business ? Do you know that some channels are more suitable than others for social influence and this depends on the product category you sell?
That’s what I propose you to discover through the study of M Booth and Beyond, for which 1500 consumers were questioned about the products they were looking on the Internet and the channels they had chosen to find .
You will learn for example that the channels that have the most influence on the social consumer are:
- the results of search engines,
- websites,
- newspaper articles,
- sites,
- comparative online ads.
However, according to the results of this study, if you sell electronics (as I do by the way), you should focus on the following channels in descending order: the comparison sites, the sites of your company, news articles and blog entries.
The results in full via this infographic:
12 Crucial Consumer Trends for 2012, via @davidmerzel’s BLOG
Here-below, you will find 12 Crucial Consumer Trends for 2012 from trendwatching.com
Good reading and enjoy 2012 …
In 2012, department stores, airlines, hotels, theme parks, museums, if not entire cities and nations around the world will roll out the red carpet for the new emperors, showering Chinese visitors and customers with tailored services and perks, and in general, lavish attention and respect.
Expect to see consumers take advantage of new technologies and apps to discreetly and continuously track, manage and be alerted to, any changes in their personal health.
In 2012, not only will consumers continue to hunt for deals and discounts, but they will do so with relish if not pride. Deals are now about more than just saving money: it’s the thrill, the pursuit, the control, and the perceived smartness, and thus a source of status too.
Brands will increasingly take back all of their products for recycling (sometimes forced by new legislation), and recycle them responsibly and innovatively.
Will coins and notes completely disappear in 2012? No. But a cashless future is (finally) upon us, as major players such as MasterCard and Google work to build a whole new eco-system of payments, rewards and offers around new mobile technologies.
The majority of consumers live in cities, yet in much of the world city life is chaotic, cramped and often none too pleasant. However at the same time, the creativity and vibrancy of these aspiring consumers, means that the global opportunities for brands which cater to the hundreds of millions of lower-income CITYSUMERS are unprecedented.
Anything that makes it downright simple- if not completely effortless- for consumers to contribute to something will be more popular than ever in 2012. Unlocked by the spread of ever smarter sensors in mobile phones, people will not only be able but increasingly willing, to broadcast information about where and what they are doing, to help improve products and services.
Why to consumers, brands that behave more humanly, including exposing their flaws, will be awesome.
Thanks to the continued explosion of touchscreen smartphones, tablets, and the ‘cloud’, 2012 will see a SCREEN CULTURE that is not only more pervasive, but more personal, more immersive and more interactive than ever.
It’s never been easier for savvy consumers to resell or trade in past purchases, and unlock the value in their current possessions. In 2012, ‘trading in’ is the new buying.
While cultural differences will continue to shape consumer desires, middle-class and/or younger consumers in almost every market will embrace brands that push the boundaries. Expect frank, risqué or non-corporate products, services and campaigns from emerging markets to be on the rise in 2012.
Read EMERGING MATURIALISM in full
Consumers are used to being able to find out just about anything that’s online or text-based, but 2012 will see instant visual information gratification brought into the real and visual world with objects and even people.
What are the 25 best Social Media Books to read in 2012 ? via @davidmerzel’s BLOG
Here are 25 books that have been published in 2011 that I are recommended by Neal Schaffer
Inspiring Books for 2012 : What corporate America is reading (Top 25), via @davidmerzel’s BLOG
I wish you all Merry XMas / Happy Hanucca and great readings for 2012.
Here-below, some inspiring books for your shopping list
Inc. Magazine compile a monthly list of best-selling business booksbased on purchases by its corporate customers nationwide. Here are the best sellers for November 2011… Anything you’ve already bought ?
What is the future of Gaming & Entertainment ? [SlideShare]
Yesterady, I had the pleasure to give a presentation on the Future of Entertainment in Luxembourg, for LU-CIX, http://www.lu-cix.lu/speakers-list.html
LU-CIX stands for Luxembourg Commercial Internet exchange. LU-CIX was founded in 2009 based on a cross-industries initiative set up by major national and international Internet players, with the aim of developing the Internet in Luxembourg.
And the marketeer of the year is … [video], @davidmerzel’s BLOG
Once again, congrats to Nils van Dam (CEO Unilever Belgium)
From my side, no regret. I’m really happy to be on the short finalists list.
If you’ve voted for me, thanks a LOT for your support.
This is already a great achievement for my TEAM and Microsoft being for the first time on this list.
How to Control Your Xbox with your Windows Phone ? via @davidmerzel’s BLOG
We have fantastic news for you. The Xbox Companion application for Windows Phone 7 is available for download today. Basically, it will connect your Windows Phone to your TV. Don’t forget checking out the killer video that shows all of the new things that will be possible with an Xbox 360, Xbox LIVE and Kinect in your living room.
This utility lets you find, learn more about and control content from Xbox LIVE Marketplace on your Xbox 360 straight from your Windows Phone.
- Find Content: Just like on your Xbox, the Xbox Companion gives you instant access to the Xbox LIVE Marketplace catalog of games, movies, music and TV shows.
- Learn more about what you’re watching, listening to, or playing: Once I found the movie and touched the movie tile, the Xbox companion app took me to an info page that has all the related details about.
- Control & Play: Once I selected the content and hit play, the Xbox Companion flips into “controller mode” in which I could navigate my Xbox, or control video playback of your video. The best part here is that controls are virtually instantaneous – easily as fast as using my controller or a TV remote.
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This app is free. How it works? Fire-up your Xbox 360s. The Xbox Companion app for Windows Phone connects your Windows Phone and Xbox LIVE experiences. Conduct searches with Bing, learn more about and control content from Xbox LIVE Marketplace on your Xbox 360 straight from your Windows Phone. Once you launch a movie, show or song, your phone becomes a remote control to play and control videos and music on your Xbox 360. Check out a demo of the Companion app
Don’t wait, try this new experience. Download Xbox Companion App here, it’s free
Remember that you can keep up on all the latest stuff from Windows Phone through the The Birdsflok website and @WP7BE Twitter handle.
Nokia Lumia Windows Phone lights up London …
On Monday 28th November Nokia Lumia 800 with Windows phone http://nokia.ly/uBVXxw brought deadmau5 and the world’s most advanced 4D technology together and created an amazing free light show at Millbank Tower, London.
Millbank was plunged into darkness with the iconic tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure. Huge butterflies flew across the London skyline and the tower was twisted, pulsated and even fell down. Billed as the “future of live events” the spectacular show was accompanied by music from super producer deadmau5, who created exclusive remixes for the performance — adding the 4th dimension.
The much-anticipated Nokia Lumia 800 is here. View all your texts and chats in one seamless conversation. Take, tag and upload photos to Facebook in seconds, and browse the web like you’re on a PC. Find your way with satnav that even works without a signal. Nokia Lumia 800 makes the everyday amazing.
What is the Future of TV ? It begins Now on Xbox 360, via @davidmerzel’s BLOG
A revolution is happening in the living room. Xbox 360 is transforming how you enjoy TV entertainment and is giving you the power to control it with your voice. The next generation of TV entertainment begins with the announcement by Microsoft Corp. of the launch of an all-new Xbox 360 experience including the first group of new, custom applications from world leading TV and entertainment content providers on Xbox LIVE.
“A new era in entertainment begins where all your entertainment is together in one place — your games, movies, TV shows, music and sports,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With this update, Xbox 360 system owners will experience Kinect voice control integrated with Bing search, making your TV and entertainment experiences more social and personal than ever.”
click on the picture to enlarge
“Microsoft has just built and delivered it: A single box that ties together all the content you want, made easily accessible through a universal, natural, voice-directed search. This is now the benchmark against which all other living room initiatives should be compared,” said James McQuivey of Forrester Research in “Engaged TV: Xbox 360 Leads The Way To A New Video Product Experience,”* Sunday, Dec. 4. “…with more than 57 million people worldwide already sitting on a box that’s about to be upgraded for free, Microsoft has not only built the right experience, it has ensured that it will spread quickly and with devastating effect.”
Read more here-below
http://www.microsoft.com/Presspass/press/2011/dec11/12-04Xbox360TV.mspx
What’s the average day on Facebook ? [infographic], via davidmerzel’s BLOG.
Here-below, a great infographic created by JESS3
You will learn that in 2011, the average user is 38 years old (so five years more than in 2008) and has 229 friends, 7% he never met .
But we also know that 26% of users like at least one status /day, or that 15% of the members update their status every day.
