Monthly Archives: July 2011
Job Opportunity @ Microsoft Belux : Retail Windows & Office Category Marketing Manager, via @davidmerzel’s BLOG
If you want to apply to this job, just go to this site by clicking HERE
Windows has become one of the most engaging and recognizable consumer brands in the world today. Yet even with this fantastic consumer presence, the opportunity for growth in both our traditional PC business, as well as our new online services business with Windows Live has never been greater.Retail plays a key role in selling more Windows PC’s to consumers. To confront strong competition in the PC category, we need to step up our game in transforming the consumer PC purchase experience.
Marketing Manager include:
1.Drive and execute a deep and comprehensive Windows, Office and Office:Mac integrated retail marketing strategy and vision in the country retail channel
2.Define and influence the various elements of the marketing mix and key retail programs within the country that will direct and influence ROI based on the Windows, Office and Office:Mac marketing and business goals
3.Maximize PC attach opportunities through collaboration and planning with OEM and SMSP teams
4.Provide in depth business analysis on the country Office and Office:Mac business performance for revenue and percent attach
5.Execute the retail channel component of a comprehensive brand strategy that encompasses the Office and Office:Mac products and services
6.Set overall retail strategy and direction for windows & Office product launches, marketing campaigns and consumer initiatives, e.g. ensuring appropriate pricing and SKU mix
7.Own the retail numbers for Windows & Office category including revenue, forecasting, attach rates, contribution margin and marketing spend
8.Set strategy and direction around account presentations and meetings
9.Co-own account relationships at the management level around the marketing aspects of each account
10.Land Windows @ retail category strategies at retail to maximize revenue and socket opportunity
11.Manage the relationship with Regional OEM marketing and Windows Consumer BG to Maximize PC opportunities through collaboration and planning
12.Attain Windows, Office and Office:Mac scorecard targets
13.Work with EMEA Retail Services to land the retail channel component of a comprehensive channel marketing strategy that encompasses the People, Place, Demo and On Line elements
14.Partner with Global Account Managers to drive pan EMEA programs and marketing activities across our top European Retail partners
15.Manage new license types and form factors as they come to retail e.g. Product Key Card ( PKC), Point of Sale Activation ( POSA), Electronic Software Distribution ( ESD)
Key Interfaces/ Relationships
2.Subsidiary channel marketing
3.RSM Belux Lead and Key Account Managers
•Office Retail sell tru units and revenue
•Office Attach to Retail PC’s
•Office Premium Units (Pro H&B)
•OfficeMac sell in and sell-through Units and Revenue
•Office Mac Attach
•Clear Retail Strategy established with Windows & Office Strategy lead
•Proactive communication on issues and opportunities to Office leadership in region
•Strong, credible, and proactive alignment across the Partner eco-system
•Windows @ Retail scorecard metrics
•Strength of relationship across Windows @ retail internal and external ecosystem including OEM, BG, CCG
•Landing of Windows 8 launch in the channel including retail offers
•Proactive communication on issues and opportunities to the Windows leadership in region
•Consumer retail experience
•Successful implementation of marketing assets in Belux
•Business analysis and insight and reporting through ROB
Business & Leadership Competencies
•Leader who has well developed competencies in developing retail strategies that drive customers to our Office products at retail.
•Strong understanding of relevant marketing experience in the retail channel or technology fields
•Broad skill set encompassing excellent marketing & relationship management capabilities, with proven ability to collaborate well with cross functional groups and virtual teams to achieve specific objectives
•Ability to drive and influence sub revenue and P&L performance as well as long-term success within country
•Demonstrated ability to develop innovative consumer marketing strategies that will drive core metrics at retail
•Strong analytical and problem solving skills
•Maturity in the following competencies: cross-group collaboration, dealing with ambiguity, Business and Strategy Leadership, Integrated Marketing Planning, and Customer Insight (as it relates to and through partners)
•Excellent written and verbal communication skills
•Solid understanding of the Microsoft channel sales model
•Great attitude and a passion for driving results and seeing projects through to completion•5 years experience working in consumer, retail, and/or online Marketing
•Ideal candidate will have prior consumer marketing experience, ideally of technical products such as PC HW or SW or consumer electronics products
1. Channel Marketing Manager Xbox/Kinect
2. Partner Account Manager Retail
Have you GREAT IDEAS with KINECT ? Official Kinect Developer Kit is now available for download ! via @davidmerzel’s BLOG
When we launched Kinect last year it was greeted with amazing enthusiasm by consumers, resulting in sales of over 10m units at last count – and a place in the Guinness World Book of Records as the fastest selling consumer electronics device of all time. Another community greeted Kinect with just as much enthusiasm – developers. Developers, developers, developers – they took to Kinect in an instant, surprising Microsoft with the breadth of their imagination.
As of 16th of June, the SDK is officially available for download
– at no cost – from Microsoft Research. It provides access to Kinect’s “raw sensor streams” – which means developers can work with the high speed skeletal tracking capabilities, depth sensor, color camera sensor and the microphone array. Oh and over 100 pages of high quality documentation and sample code to demonstrate how to use the sensor.
Channel 9 is running a 4 hour live broadcast today with in depth sessions on how to program on Windows using the SDK and under cover of darkness they have been running a Code Camp here on Microsoft Campus for the last 24 hours. They invited a select group of 50 developers to our HQ to see what they could create in just one day with access to the SDK. (see video here-below)
This infographic breaks down the domination gaming has over movies from a sheer numbers-perspective.
While the money-making is strong for many summer Movie releases, they often pale in comparison to big game releases. Much of it can be attributed to the prices – a newly released video game costs much more than the price of admission to a movie.
Game prices have not gone up as much as movie tickets relatively. Volumes have been increasing. More gamers are born into the world of COD and other franchises every day. Movie watchers, on the other hand, accounts for a steady number of people.
Click on the picture to enlarge.