Monthly Archives: May 2011

What is the NETWORK effect ? [infographic] @davidmerzel BLOG

This infographic explains what is the network effect and how is social networking more powerful.

Click on the infographic to enlarge.

Source : http://getsat.presscdn.com/wp-content/uploads/network-effect-infographic-full.gif

Joe Belfiore, shows off some of the new features coming in the Mango release of Windows Phone [video] @davidmerzel BLOG

Joe Belfiore, corporate vice president in Windows Phone shows off some of the new features coming in the Mango release of Windows Phone.

What’s the VALUE of the Largest Social Media Companies ? [infographic] @davidmerzel BLOG

What the Largest Social Media Companies Are Worth :

  • In 2010, LinkedIn made about $200 million in sales. In 2011, its stock price suggests a market cap of $9 billion. Trading at 45 times its revenue makes LinkedIn the highest price-revenue ratio of any stock in the world, said Espen Robak, president of the firm Pluris Valuation Advisors.
  • Facebook is expecting a $100 billion valuation by IPO in 2012.
  • Twitter has the highest current revenue-valuation ratio.
  • What kind of wild valuation multiples could we see from the next batch of upstarts?
  • The cool chart below* answers that question.

A world without FACEBOOK [infographic] @davidmerzel BLOG

Let’s have a look at how our world and our social life would be affected without Facebook.

Click on the image to enlarge.

Life is too short not to do something that matters [slides] @davidmerzel BLOG

Great and motivating presentation and food for thought.

Life is a journey.
Life is too short not to do something that matters.
Therefore, ask yourself these three questions…

WHAT DO I REALLY ENJOY DOING ?

WHO DO I WANT TO BE AROUND ?

HOW CAN I MAKE A DIFFERENCE ?

3 Trends To Watch in 2011 [slides] @davidmerzel BLOG

Great presentation showing 3 Trends To Watch in 2011

  • Group Messaging
  • Gamification Grows
  • Brands Get Personal

You prefer to buy a PC or a Mini-Fridge ? [@davidmerzel BLOG]

You prefer to buy a PC or a Mini-Fridge ?

Great video here for this promo in the US

Buy a Windows 7 PC. Get a free Xbox 360.

Unlock the deal at Windows.com/FreeXbox.

Students only. PC of $699 or more.

So cool the #Microsoft Artist Edition mice [@davidmerzel BLOG]

Announced last week, the Wireless Mobile Mouse 3500 has been transformed with with artwork commissioned by five premier artists from around the world:

Kirra Jamison (Melbourne, AU)

Matt Moore (Portland, ME)

Linn Olofsdotter (Portland, OR by way of Sweden)

Mike Perry (Brooklyn, NY)

Jonny Wan (Sheffield, UK)

For a closer at all the patterns in the new collection or some background on the group of artists, check out the Artist Edition website.

Gamification is everywhere [slides]

  • Interesting Slides on Gamification.
  • What is gamificaon ?
    • Gamificaon is the process of incorporing game play elements into non-­‐gaming applications such as products, services, websites,  in order to drive parcipation, engagement & loyalty.
    • Gamificaon is all about engagement and improving user experience with a product or service.
    • Even banal everyday activties which can be low on engagement and experience such as going to school, exercising, taking your medicine and doing housework has recently been gamified. 

The 99 Best Business Books [list] @davidmerzel BLOG

Here-below, an interesting recommended reading list of 99 BOOKS, by Josh Kaufman.

I would add following great books that I personally enjoy reading :

    • The Dip, by Seth Godin
    • Switch, by Chip and Dan Heath
    • One Minute Manager, by Ken Blanchard and Spencer Johnson
    • So What ? by Marc Magnacca
    • Good to Great, by Jim Collins
    • The Seven Habits of Highly Effective People, by Stephen R. Covey
    • Our Iceberg is smelting, by John Kotter
    • Purple Cow, by Seth Godin
    • Enchantment, by Guy Kawasaki
    • The Top distinctions between Winners and Whiners, by Keith Cameron Smith
    • The Leadership Pill by Ken Blanchard, Marc Muchnick
    • FISH!, byStephen C. Lundin, Harry Paul, John Christensen
    • I forget to mention some … 

Do you see other books missing in this list ?

Still some books to read …I will put some of them on my shopping list.

The other option is to read The Personal MBA: Master the Art of Business (Josh Kaufman) which is supposed to summarize the the most important concepts in business .

The full list of the 99 books here-below

Productivity & Effectiveness

The Human Mind

Communication

Influence

Decision-Making

Creativity & Innovation

Project Management

Opportunity Identification

Entrepreneurship

Value-Creation & Design

Marketing

Sales

Value-Delivery

Negotiation

Management

Leadership

Finance & Accounting

Systems

Analysis

Statistics

Corporate Skills

Corporate Strategy

Consulting

Personal Finance

Personal Development

 

Source : http://personalmba.com/best-business-books/

Social Media Marketing : Why is it so important ? [slides], via @davidmerzel’s BLOG

Very simple & good presentation on Social Media.

Interesting take-away :

  • Social Media Marketing Enables Others to Advocate for Your Business Through Compelling Content.
  • Social Media is Like a Cocktail Party: Listen Then Respond.
  • Facebook Fan Pages Let Businesses Interact with Customers and Prospects.
  • Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.

Microsoft Partners around the Wold [infographic]

Very interesting infographic showing the size of the Microsoft Partner Network and how it works.

A New TREND : the Food Photography [INFOGRAPHIC]

A new TREND : the Food Photography

  • A lot of people go online to talk about the sandwich they just ate. But they’re not just talking about it, they’re photographing it.
  • Why? In many cases, people are documenting their lives — or at least the gustatory portion of it.
  • Sometimes, it’s to celebrate the completion of a dish or a special occasion.
  • Some folks are photographing “food art.”
  • At least once a month, 52% of people take photos with their mobile phones.
  • Another 19% upload those photos to the web.
  • Reasoning that marketers should pay more attention to such nonverbal web communication, interactive agency 360i recently did a deep dive into the data and found a few constants.
  • Only 10% of hundreds of photos that 360i analyzed for this infographic included human beings.
  • It’s rare to see any brand mention — that happened just 12% of the time.
  • So, there is huge opportunity for brands.
  • If you’re a marketer who’s hungry for new insights, this might be a good place to dig in.

source : http://8.mshcdn.com/wp-content/uploads/2011/05/Foodtrends-Infographic-Mashable.jpg

3 ways to encourage meeting presentations

Today, I had a very good meeting with my team.

Here-below, some tips, I’ve discovered in HBR.

  • Don’t dominate. This not only gives others less time to speak up but also conveys that only your ideas are important. Let at least three people speak before you talk again.

 

  • Be positive. Demonstrate that all ideas are valuable by restating important points. Thank people who are usually reticent for their comments.

 

  • Ask directly. To get input from everyone, ask each person for their thoughts. Don’t do it in a confrontational way. Try, “Do you have anything to share?”

Source : http://web.hbr.org/email/archive/managementtip.php?date=050211

The Art of Conversation [infographic]

We are in a world where the storytelling has never been as important.
Why?
Because, the consumers (or partners) decide, thru their conversations, if your brand / product / service is cool or boring.
If you have a simple and great storytelling (meaning your meet a real need or solve a real issue), the consumers (or partners) will e your best ambassador / fan and will convey your message !

In this context, this is key to first listen to your audience and then to create real engagement and conversation.

Once you’ve listened and understood the real consumer needs, It’s p-to you to build a compelling storytelling.
Go to the link here-below to discover a very cool infographic on how to build storytelling.
http://davidmerzel.wordpress.com/2011/05/02/the-art-of-storytelling/

The infographic here-below, shows the different platforms used by the consumers to have conversation and/or share something (movies, music, pictures, …).

How to create a Storytelling ?

I’m a fan of storytelling.
The following slides can help you to create and release the storytelling to your target audience.

Social Media Strategy In Four Steps, via @davidmerzel’s BLOG

Interesting reading in Social Media Explore. Here-below, my take-away

Properly preparing a social media strategy, including goals and measurement, will ensure you get the most out of your program.

Taking a simple four-step approach to prepare for the launch of a successful social media program can ensure that you’re set up to interact in social media venues before you get started. This process includes:

  • Step1 : Identifying your goals

Just a few examples of your social media program’s goals are reaching new customers, capturing leads, increasing sales, and establishing your brand so as to build loyalty.

Each goal will help you to choose which social media platforms and audiences are the best fit for your efforts, and will allow you to set realistic and measurable metrics for the program.

 If your company is trying a social media program for the first time and you have limited resources, starting with one or two key goals, measuring the effectiveness of your efforts, and then increasing your commitment once the initial program is established will be a more measured and more successful approach.

  • Step2 : Finding your audience

Each social channel has different types of audiences, and each one is used in different ways for different purposes.

If you’re looking to build a group of brand supporters, Facebook could be the best choice.

If you’re looking to reach potential customers who have never heard of you, or to become a thought leader in a particular industry, Twitter might be the better option.

If you’re hoping to use social media for something like recruiting, a combination of Twitter and LinkedIn could be your best bet. 

  • Step3 : Setting your key performance indicators

Start by looking at some of the things that can be measured on each platform:

  • Blog traffic
  • Twitter followers
  • Retweets of your content
  • Interactions on Twitter
  • LinkedIn group members
  • Blog comments
  • Independent shares of your content
  • Trackbacks to your blog

While there are a lot of metrics that can be measured, remember that this is a benchmark. You’ll need to customize your goals and measurement tools depending on what you want to get out of your social media program. 

  • Step4 : Scheduling and resource management

 This stage is about setting timelines and determining how you’re going to staff and support your ongoing social media program.

 Source : http://www.socialmediaexplorer.com/social-media-marketing/social-media-strategy-in-four-steps/

Social Media in Europe [infographic]

Interesting stuff from Endelman Digital.

The original data is from ComScore

The Art of Storytelling [infographic] via @davidmerzel BLOG

Who are the Facebook Users in Belgium ? [infographic] via @ davidmerzel BLOG

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