Monthly Archives: April 2011
New Guinness World Record for Xbox : The most responsive brand on Twitter !
No one likes asking a question and not having it answered. The @XboxSupport stream sends 5,000 tweets per week, and it is the Guinness World Record holder for most responsive brand on Twitter. The average response time? “Three to five minutes, if not faster,” Eakin says. And Baccus says AT&T usually responds within 15 minutes — impressive, huh?
Source : http://mashable.com/2011/04/12/digital-marketing-lessons/
Microsoft Bing Controls 30% Of Search Market [STATS]
- Microsoft has secured 30% of the search market, largely at Google’s expense, according to data from Experian Hitwise.
- The new March numbers claim that Microsoft achieved 30.01% of the U.S. search market share in March — 14.32% from Bing.com and 15.69% from Yahoo Search, which Bing now powers. T
- he growth was pretty evenly distributed as well: Bing.com’s search market share grew by 6% from February while Yahoo search grew by 5%.
- Google, on the other hand, now controls 64.42% of the U.S. search market compared with its 66.69% share in February.
- Google’s market share is down 10% from August 2010, when it owned 71.59% of the search market. August was the first month Yahoo Search was powered by Bing, and since then, both search engines have grown. This is especially true for Bing.com, which only had 9.87% of the market in August.
- One of the reasons why Yahoo and Bing may be gaining on Google is that users are apparently achieving more success out of Bing-powered search: 81.14% of Yahoo Search users and 80.32% of Bing.com users clicked on a search result and visited a website.
- Google, on the other hand, only achieves a 65.91% success rate, according to Experian Hitwise’s numbers.
How Kinect is used in Education Field, in Africa [video]
In the video above, discover how Kinect has found its way in the education field.
The device takes the advantage of children’s tendency to learn better by movement and sounds/music rather than just sitting still and turns it into a pleasant educational experience.
Not only are the kids gaining knowledge, they are also being exposed to technology that they would otherwise not have ever being able to access like one of the teachers says in the video.
Will Windows Phone surpass the iPhone by 2015? Gartner things so.
Microsoft, which is banking on the success of Windows Phone 7 and just signed a critical deal with Nokia, could topple at least one of its primary rivals in the next three years. At least that’s the word from Gartner, which projects that Windows Phone will control 19.5 percent of the market by 2015. That compares to 17.2 percent for iOS, the mobile operating system behind the iPhone.
That’s a huge potential leap for Microsoft. Gartner says Microsoft currently owns just 4.2 percent of the smartphone market.
It’s similar to another recent prediction by the IDC research firm.
From the report:
Gartner predicts that Nokia will push Windows Phone well into the mid-tier of its portfolio by the end of 2012, driving the platform to be the third largest in the worldwide ranking by 2013. Gartner has revised its forecast of Windows Phone’s market share upward, solely by virtue of Microsoft’s alliance with Nokia. Although this is an honorable performance it is considerably less than what Symbian had achieve in the past underlying the upward battle that Nokia has to face.
What Brand Marketers Expect from Social Media Followers ?
According to a July 2010 survey of social media marketers by Millward Brown and Dynamic Logic, the most valuable aspects of social media brand fans go beyond anything with an immediate monetary value. Increased short-term and long-term spend on the brand were the bottom two results.
At the top of the list were the fan’s value as a source of insight and increased loyalty overall.
Advocacy and engagement were also important to at least three-quarters of respondents.
This suggests that, despite the real need for return on social media marketing investments, marketers are largely not worrying about putting an exact dollar value on each Facebook fan or Twitter follower—as if such an amount could be accurate. And they are keeping in mind some of the less-obvious qualities of brand fans, like as a source of market research.
Still, these soft metrics can leave marketers unsure about their returns. Half of respondents to the Millward Brown/Dynamic Logic survey were uncertain about how much they were getting out of their investment in a social media fan base.
Less than a quarter thought ROI was good. Difficulties with these measures mean some marketers are still not trying to answer the question.
“The business question always comes up, but nobody can figure this out,” Maria Yap, director of product management at Abobe, told eMarketer about proving ROI for the company’s Facebook page. “For me, it’s about the value to the customer. I understand why companies want to focus on the business goals, but I put that aside. Let’s experiment. Let’s see what being here brings.”
Source : http://www.emarketer.com/(S(11mw24yzti5qds55cu4tijfi))/Article.aspx?R=1008319
Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]
Click image to view full-size PDF version.
Source : http://6.mshcdn.com/wp-content/uploads/2011/03/social-media-marketing.jpg
New MVPs for Belgium & Lux announced
Each quarter Microsoft awards passionate technical community leaders with the Microsoft’s Most Valuable Professional (MVP) award recognizing they are top-tier technology influencers and outstanding community contributors. Microsoft began the MVP Awards many years ago as a way to recognize members of the general public who devoted their time and technical expertise to helping users in various online technical forums. Over time, the program evolved, and awards are given to members of technical communities worldwide for their contributions to communities including third-party Web sites, user groups, blogs and wikis. MVP Awards are given directly by Microsoft Corp.
You can find the full list of all 38 new and existing MVP’s for Belgium & Luxembourg on Luc’s blog.
