Monthly Archives: November 2010
REDMOND, Wash. — Nov. 29, 2010 —
Microsoft Corp. today announced that strong demand over the Black Friday weekend has propelled retail sales of Kinect for Xbox 360 to more than 2.5 million units worldwide since it launched just 25 days ago
Here’s a news story from Microsoft that I thought you’d be interested in:
“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of 5 million units sold to consumers this holiday.”
“Kinect on Xbox 360 was a top performer at Target this weekend,” said Nik Nayar, vice president, merchandising, Target. “We expect Kinect will be a must-have gift this holiday season, so Target will continue to receive consistent shipments of Kinect throughout December. The hands-free, active gaming experience that Kinect offers is something that everyone in the family can enjoy.”
Kinect is now available at more than 60,000 retailers in 38 countries. It is the only controller-free games and entertainment system available that lets you control games, movies, music and television with gestures and your voice. Retailers, reviewers and analysts are calling it a must-have gift this holiday season.
Read also in joystiq.com
Who is the GENERATION C ? [NIELSEN REPORT]
GENERATION C stands for “The Connected Collective Consumer”
Gen C is not a target audience but a community of digital natives that will partner with brands. To successfully market to Gen C consumers, brands must create fresh, cultural capital for Gen C to talk about – a process which also gives them “status” within their cohorts or “tribes” and social networks.
What makes Gen C “tick”:
- Tribal behavior: Like many youths, Gen C form their identities by belonging and expressing themselves within “tribes” reflecting the desire to “connect” around interesting ideas, cultural objects, causes and movements. Brands need to get into conversations that are happening within and across tribes.
- Social status derived by what you share: Gen C gains credibility in their friends’ worlds by expressing opinions, sharing ideas, observations and thoughts. Their influence depends on what they share and how often they share it.
- Bee-like swarm behavior: Powered by social media platforms, Gen C members mobilize as one with their tribes like bees around topics that interest them. When it comes to buying decisions, 85 percent of youths rely on peer approvals. Everything is reviewed and rated, making decision-making a team sport. Marketers must talk to “we”, not “me”. Marketing successfully becomes all about “talking to the community, not the individual”, and creating a conversation for the swarm to run with.
- Social oxygen: Gen C thrives on constant connectivity via social media platforms. Mobile devices have become “social oxygen”, enabling them to connect, create and share opinions and thoughts with their tribes. The mobile phone acts as a lifeline to the world, connecting not only with people they want to talk with, but also shielding them from those they do not.
- Continuous partial attention: Teens today consume 13 hours of content daily and have constant exposure to new ‘news’. As experts at managing content and information, they engage in never-ending conversations, constantly “livestreaming” their experiences to the world.
- Chameleons: Gen C consumers are “chameleons”, constantly changing and morphing their identities to simultaneously belong to as many different tribes as possible. One-dimensionality is not an option for Gen C.
- Co-creators: The social web has brought out Gen C’s creativity, leading to what Mr. Pankraz calls the “democratization of creativity”. They no longer consume ideas, but actively participate, play and collaborate. They demand to be part of the brand story.
See details of the NIELSEN artcile by clicking here-below.
What are the key trends in the US ?
Bigger TVs, DVR and Wi-Fi among Hot U.S. Home Technology Trends
See details by clickingt here-below.
Interesting food for tought from Seth Godin
Reasons to work
- For the money
- To be challenged
- For the pleasure/calling of doing the work
- For the impact it makes on the world
- For the reputation you build in the community
- To solve interesting problems
- To be part of a group and to experience the mission
- To be appreciated
Why do we always focus on the first? Why do we advertise jobs or promotions as being generic on items 2 through 8 and differentiated only by #1?
You can read in Mashable why you need an Xbox 360 with Kinect this Holiday Season.
To read the full article, just click here-below.
This post is part of the Mashable 10, Mashable’s gift guide of the 10 hottest gadgets that that our editors think should be on everyone’s wish lists this holiday season. To view all 10 posts, please visit this link.